Sitting in the sunshine...

Real Estate Agent with Edina Realty

chairsI just finished this awesome real estate course that gave great detail to marketing to your SOI (sphere of influence).

The recommendation is to go for the soft sale and targeting those that care about you and your business through non-business events.

Does this justify the sunburn I'm hosting from the park yesterday? My shoulders will be telling a warm story for a few days yet, but we had a nice time swimming with a friend, past client and avid supporter of my business.

The only business we talked about? The need for me to answer a text or two. 

In the meantime? We built sand castles, watched fish swimming in the lake and entertaining the little ones for hours on end. It was great!

The best part? I really do believe that the soft touches make a difference. I believe that we should all take a day at the beach once in awhile and show our true colors (hopefully it's not stark white but filled with a little tan).

It isn't everyday that the sun is shining, the kids are happy and a mom gets to socialize. What's better? My clients get it. Both buyers and sellers. They encourage my days off and I love, love, love that they are so generous. Perhaps that is why I spent a day at the beach eyeing these beautiful comfy camp chairs that were soaking hot toes in the 'freezy' lake water.

If you are looking for a new home in Minnesota and wanna see a bit of lake front on the way let me know! We love playing with lake shells!

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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Lindsey, day off at a beach is always refreshing - and welcome for sure. Nice idea.

Jun 23, 2012 04:20 PM #1
Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

And the burning question is...which course or class were you taking?

Jun 23, 2012 04:49 PM #2
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Lindsey,

Time off is good time, whether with a friend or alone


Jun 23, 2012 08:08 PM #3
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Staying in front of your SOI in whichever ways you choose...and they are comfortable is a great way to stay on top of your business.

Jun 23, 2012 08:50 PM #4
Carol Faaland-Kronmaier
Weichert, Realtors; Hillsborough - Hillsborough, NJ
PhD, e-PRO, Manville, Hillsborough, Somerset NJ

Lindsey, I agree that the soft sell works better!  There are many ways to remind friends and acquaintances that you are in Real Estate.  A fun day at the beach would definitely be on my short list of fun.

Jun 23, 2012 08:52 PM #5
Linda Blumenthal
The Corcoran Group - Sales Agent - 631-466-4087 - Westhampton Beach, NY
CBR - Certified Buyers Representative

Not every move is business.  We need to enjoy life to the fullest and appreciate every moment.  Enjoy the day!  

Jun 23, 2012 09:56 PM #6
Lindsey Hasford
Edina Realty - Elk River, MN
Bringing you home...

Michelle - It was a class offered by the state association. :)

Jul 05, 2012 01:51 PM #7
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Lindsey Hasford

Bringing you home...
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