Pinterest Class Notes from the Ross Hair and Melanie Duncan Webinar!

Real Estate Agent with RE/MAX Leading Edge 71785

Here are my messy class notes from the Ross Hair and Melanie Duncan Pinterest Webinar this week.

You know the gig by now. There are typos, run on sentences etc.  but enjoy a taste of what we learned about Pinterest Marketing.

Enjoy! Here you go! I hope it wets your whistle to start following the Ross Hair Webinars, too. 


An online catalog set up!

See Pinterest Facebook slide stats!

First touch revenue per click Pinterest above Twitter or FB

Virtual pin board for collecting and sharing.

Perfect for real estate industry...home decor, architecture, viral impact.

80 percent of pins are original content for ARMY to circulate and recirculate.

More click throws mean more referral business.

Add a pin it button to your site $$$$$$$$$$$

Check out Raj Osar for good icon usage at top and at bottom near share this button. 

Learn how to get great followers...add follow button on website, post link on Facebook, email your list the link.

Business Account...set up so first and last name correctly, use about section, pin community videos from YouTube, Pin virtual tours of your listings, keywords in your page description and board titles, back links via keywords in your captions of your pins for link building. Use hash tags here

Captions, pages, boards SEO keywords

Create proper captions...include price in caption which creates banner, include call to action with link gives 80% increase in engagement.

Along with listings what things should be pinned? For Realtors...

Home buying tips, Info about mortgages, loans etc., Decor ideas, DIY Renovation, Inspiration,

About me.

PINTEREST Marketing key is to make it VISUAL!

Infographics establishes credibility and positioning.

Add value to your audience...example of renovations that add resale value.

ADD VALUE !!! tutorials have 40% click thru increase!

Edit where your pin links! Hover over pin, then link at top of pin where link goes!

How to image with link!

How to get better offers on your home!

Useful information. Recirculate Stager pins or good info!

Check out Raj Qsar photo keywords board structure all things Calvert County...eats, outdoors, real estate, team, 

Corcoran Group separates by location, rooms, etc. No right or wrong way. Engaging for content is good.

Power of Pinning videos available for sale in Seven Modules. $97.00 seven modules start now!

Bonus items are invite only items, lifetime updates for free, free workbooks of printouts and worksheets,

Plus Ross Hair Bonus of training SMM training 30 days! Ross Hair now will be doing his Board to follow or grow together! Share the best ideas on Pinterest Realtor Group!

Find out about Power Pinterest Realtor Group!

Pin ebook!

Power pinning course! Best Practices!

First three Boards should be listings, kids as in link to kids activities blog post, board about business, instagram photos as pin items, more than one account for different businesses

Great pictures from istock, filters with, textual content Infographics, photo upload from iPhone app, listings expected and cutting edge new adapter role.

Large female demographic but men % increasing. 

Age range Pinterest is 25 to 45 years. Do schools, teachers etc.

Hash tags not necessary. Point is keywords but hyperlinks so pulls up results.

The more words the less powerful in hash tag.

Can move house from just listed to sold board.

Cool things to do!

Pinterest benefits...eye candy, things to do in Calvert , hyper local info,

Food trucks board! Blog post with back links and SEO love!

Pin clicks to blog, post, pin photo of food truck, back link to blog....drives traffic.

How to, process, home inspection, landscape, Corcoran group room by room, 

Halstead Group

Pinterest is third now in Raj Google Analytics.

Ecommerce, service companies have embraced but this is perfect for the Real Estate Demographic.

Hope you enjoyed the Study Guide. The Class was fantastic and I have learned a lot following the Ross Hair series!

You 'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX 100, for all your Southern Maryland Real Estate Services. 


P.S. Follow the Active Rain Pinterest for Realtors Group listed below!


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Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677


Those are some serious notes you've got going on there!  lol, I'm dizzy and I haven't even processed half way through.  You are amazing!

Jun 24, 2012 10:09 AM #1
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Hi Cheryl, I also attended this class and found it very informative.  I have joined the Pinterest for Realtors Group.

Jun 24, 2012 12:05 PM #2
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Cheryl, Thank you for posting these notes.  I will have to come back and go through them more thoroughly.

Jun 24, 2012 12:39 PM #3
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Ok, OK, I will join and I will listen but it might be while on my treadmill.


Jun 24, 2012 01:19 PM #4
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Good morning Cheryl,

Thank you for sharing your extensive Pinterest notes, I've bookmarked for an in depth review later.  Have a wonderful week!

Jun 24, 2012 10:31 PM #5
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Cheryl Ritchie

Southern Maryland 301-980-7566
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