CASH STRAPPED CITIES are making it easier for you to get your message out - and giving you another venue to spend your advertising dollars on.
Several cities in need of money are selling advertising space on manhole covers, fire hydrants and fire trucks, among other places. While the advertising probably won't raise enough enough money to solve the cities' financial woes, they could become novel ways to get your business name out there.
For example, in Baltimore, city officials are considering selling ads on the city's fire trucks; in Philadelphia public transportation fare cards already feature advertisements for McDonalds and ATT, and in Indiana, Kentucky and Tennessee, KFC logos began showing up on manhole covers in return for the company paying to fill potholes and replace fire hydrants.
According to an article on MSNBC, cash strapped communities, school districts and transit systems from the west coast to the east are looking for new ways to raise funds - and many of them are considering selling ads on whatever available space they have. While the approach may new for cities, sports teams have used the approach for decades.
Other examples of cities getting into the advertising act:
- In Littleton, Ma, money for new police cars was raised by selling ads on their fenders and trunks.
- In Minneapolis, non-smoking ads can be found on the hose covers of some fire trucks.
- In Phoenix, healthcare providers pay to get their message on emergency response vehicles.
Leading the charge in the commercialization of public space are public transportation entities, which struggle with cutbacks in many cities.
So, where do you spend your advertising dollars? Your face could look good on the bumper of a school bus or perhaps on a manhole cover in a busy intersection. Or, you know, I post several of these blogs every week and they come with plenty of white space. Do I have a deal for you ...