We Need To Spread The Positive News

Services for Real Estate Pros with RES.NET


We’ve all heard the news out there. The real estate industry is floundering, people are losing their homes, and those same homes are left sitting on the market for months, even years. Is this happening? Of course it is! There are likely properties in every market that have been sitting on the market for an extended period of time, and no matter what the agent does, the property won’t sell. Articles are written about poor home sales, news reports are given about the latest decline in home prices, and the general consensus out there is that you will have problems selling your house no matter where you are located, or what price range you find yourself in.


Why aren’t we hearing any of the good news? It’s definitely out there. For example, homes are selling fast in the area around our office in Lake Forest, CA. It’s frequent to see a house hit the market, and be pending the next day. There are multiple bidders on multiple homes, and many times, homes are sold above asking price. Of course there are still those homes that have been on the market for awhile, but depending on the price range, the days on market are becoming fewer and fewer.


So why are we not hearing about this? Don’t you think that if all those agents who were selling things quickly were letting the public know, the general perception of our industry would start to become more positive?


We as an industry need to start talking more about those glimmers of hope we’re seeing. While it may not be happening all over, by talking about it in the places where it is happening, we can start to give hope to those other areas. The future of housing is still going to be a bumpy road. It’s going to be difficult, but only hearing about the negative aspects will delay the recovery.


We’re all busy, so it is understandable that those agents who are out there selling don’t have time to spread the news. However, if agents just took a small portion of their day to shout the good news, others around them would begin to feel better about the housing market, and it would eventually work its way to the general public. And of course, once the general public starts feeling better about the housing market, homes will begin to start selling faster, and easier.


So if you’re one of those agents that are selling properties faster than you can count, get out there and let the public know! Help start the perception change of our industry, and watch the number of buyers quickly increase, allowing good news to once again be the norm.


- Pauline


By the way, my name is Pauline Perenack, and I’m the Marketing Manager here at RES.NET. Maybe you have probably seen me around the internet, or met me at conferences, so I wanted to take this opportunity to introduce RES.NET to you as well. Feel free to find me on LinkedIn, or on our Facebook page, or contact me at any time through ActiveRain if you have any questions!


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Comments (6)

Team Honeycutt
Allen Tate - Concord, NC

I am in complete agreement that we do need to spread the good news. It is difficult for me to understand why agents want to continuallly tear the market down. I guess it goes back to the old saying that "good news doesn't sell papers". I am so happy that the market is doing so well and am optimistic for the future.


Jun 25, 2012 02:33 AM
Kara Roberson
RES.NET - Lake Forest, CA

Thank you so much for your comment Betty! Hopefully newspapers can start realizing again soon that we want to read about good news too. I'm glad to hear that your area is doing great as well! I love North Carolina!

- Pauline

Jun 25, 2012 02:41 AM
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota/Wisconsin Real Estate Expert

We are starting to hear a little good news from news outlets in our area. There really should be more though.

Jun 25, 2012 04:21 AM
Kara Roberson
RES.NET - Lake Forest, CA

Hi Chuck! Yeah, we're getting some good news once in awhile in our media outlets, but it's definitely a rarity to hear anything. I'm happy to hear that it's starting to pick up in your area as well!

- Pauline

Jun 25, 2012 04:40 AM
meg yacawych

Hey I was in that ad and I can hardly see myself.  I am blocked.  Send me a pic so I can show all my people! 

Jun 25, 2012 03:00 PM
Kara Roberson
RES.NET - Lake Forest, CA

Hi Meg! We're working on the image to send to the agents who were in our photoshoot, so I'll send it to you soon! Thank you so much again for taking the time to help out.

- Pauline

Jun 26, 2012 04:24 AM