7 Tips for Writing E-mails That Won’t Get Deleted

Real Estate Broker/Owner with Leagan Realty

7 Tips for Writing E-mails That Won’t Get Deleted

7 Tips for Writing E-mails That Won’t Get Deleted

Crazy-busy people read their e-mail with their finger on the delete key. Sales strategist and author Jill Konrath shares her guidelines to increase your e-mail prospecting success.

7 Tips for Writing E-mails That Won’t Get Deleted

Is your company trying to land bigger clients? Or is your sales team looking for leads? If you ever send e-mails that don’t elicit a response, there’s probably something you could improve about your strategy for crafting an introduction letter. We have asked Jill Konrath, an internationally recognized sales strategist and author or SNAP Selling, to share her tips for writing e-mails that won’t get deleted.

1. Eliminate Delete-Inducing Words
Get rid of all verbiage that activates the delete response. Here are some serious offenders: exciting, 
state-of-the-art, solution, partner, leading edge, passion, unique and one-stop shopping.

2. Keep Your Message Simple
Your email needs to be less than 90 words. Use 2-sentence paragraphs so it can be scanned. Stick with common black fonts (no colors) and never include more than one link or attachment.

3. Align With Their Objectives
Research your prospect’s specific company, industry or position. Make sure your e-mail mentions an important business objective, strategic imperative, issue or challenge. Relevance is essential.

4. Focus on Immediate Priorities
Identify key business events that may be impacting your prospect’s priorities and tie your message into that. Examples might be: relocations, mergers, management changes or new legislation.

5. Be an Invaluable Resource
Your product or service may be a commodity, but you’re not. In your e-mails, focus on the ideas, insights 7 Tips for Writing E-mails That Won’t Get Deleted and information you can share that will be of value to your prospect in reaching their goals.

6. Craft Enticing Subject Lines
Your subject line determines if your message gets read. Avoid sales hype and focus on business issues such as: “Quick question re: outsourcing initiative” or “Reducing product launch time.

7. Launch a Campaign
Do eight to 12 touches (via e-mail and phone) over a four-to-six week time period, with each contact building off the previous one. Provide links to resources. Spotlight the value of changing from the status quo.

Leagan Realty is a Scottsdale Based Real Estate Brokerage Company servicing the entire Valley of the Sun. For all your real estate needs, contact us at:

Office: 480-656-7714

Cell: 480-766-2115

Shop the MLS for Free at: http://www.LeaganRealty.com

Email: info@LeaganRealty.com

LIKE Leagan Realty on Facebook! us on Facebook at: https://www.facebook.com/LeaganRealty


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7 tips for writing emails that wont get deleted

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John F Muscarella
Broker/Owner, Venice, FL, Florida's Suncoast

This was very useful and I learned something from your post today.  Thank you and keep up the posting.

Sep 17, 2012 04:53 AM #1
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Excellent information! I SUGGESTED..........and bookmarked for my next email!

Sep 17, 2012 04:54 AM #2
Ronald DiLalla
Century 21 Discovery DRE 01813824 - Anaheim, CA
No. Orange Cty Real Estate

Hi Lisa,  Terrific points and thanks for sharing with us in Active Rain Land...

Sep 17, 2012 04:58 AM #3
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Lisa and Gary, great advice for my outgoing emails and I may sent a copy of this to 80% of the people who send emails to me.

Sep 17, 2012 05:59 AM #4
Paige Walker
Paige Walker - Pineville, LA
Real Estate Guru - Alexandria Pineville LA

WOW! Great information and so happy to now know the DELETE-inducing words!! Thanks - Paige

Sep 17, 2012 09:40 AM #5
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