The Price is Right: $500 Real Estate Marketing and Tech Challenge!

Real Estate Technology with ActiveRain

ActiveRain Price is Right InfographicWhen it comes to technology and marketing for your business, what would you buy if you were on a budget of $500 per month?

In our latest Real Estate Infographic, “The Price is Right”, ActiveRain surveyed more than 2,000 real estate agents to find out what they spend their money on and how much they are paying for real estate marketing and software. 

Contest Guidelines
ActiveRain want to know which tools, training, and systems are the backbone of your growth as a real estate agent.

Here are the rules of the road for this contest:

  1. Write a blog post describing what your $500 per month would go towards.  Tell us what you would buy, which company would provide it, and what you love about that product or service.
  2. Link back to the infographic somewhere in your post
  3. Include this statement at the bottom of your post: “This post is an entry for the $500 Real Estate Marketing and Tech Challenge.  Learn more about this ActiveRain contest at”
  4. Leave a comment on this page with a link to your contest entry blog post.

The deadline for entering this contest is Thursday, July 5th.

$500 Marketing ChallengeThe Reward: Win $500 Towards Your Real Estate Marketing
Every person who submits an entry meeting the guidelines will be awarded 1,000 points on ActiveRain. 

We will select one lucky winner who will receive an American Express gift card for $500 to cover a full month of the marketing and technology budget they outlined in their blog. 

What Do Real Estate Agents Spend on Marketing?
Make sure you read through the ActiveRain Infographic to learn what kind of technology and marketing other agents are investing in.  With your $500 budget, you’ll need to decide what is truly essential to keep your business thriving.

  • Would you spend more on traditional media like direct mail and newspaper ads?
  • Are you going to pay someone to do it for you?
  • What are the tools you can’t live without in your business?  IDX website, ActiveRain?
  • Is it better to pay for online leads or to spend the time generating them yourself?
  • What training or coaching programs would you subscribe to?

Think like a CEO here… you need to trim the fat and choose only the items that are critical for your success!

We hope that this contest challenges you to evaluate where your money is being spent and will provide both new and experienced agents with insight on where to get the best “bang for your buck” when it comes to real estate marketing and software.

Entries must be received by Thursday, July 5th.  The winner will be announced on Friday, July 6th.
ActiveRain Infographic Monthly Marketing Expenses

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Comments (122)

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

We've been so busy we almost forgot about entering this contest, but here it goes...

Jul 05, 2012 08:33 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant
Jul 05, 2012 09:31 AM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Here's my submission:  The price is right, or is it?

Hope I have done everything I need to do.  Interesting contest.

Jul 05, 2012 09:52 AM
Sondra Meyer:
Colorado Springs, CO
See It. Experience It. Live It.

As a CPA, I loved this contest.  It's so important to consider how we are spending our money and how our expenditures support our business plan.    Thank you!

Thank you!

Jul 05, 2012 11:30 AM
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Here it is, just under the deadline....


Jul 05, 2012 12:25 PM
Marilyn Boudreaux
Marilyn Boudreaux, Century 21 Bono Realty - Lake Charles, LA
Lake Charles LA Century 21 Realtor

How I use a marketing budget

Jul 05, 2012 12:48 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Here it is - 

Looking forward to receiving those magic points!

Atlanta Real Estate ODAT Enters 2012 Real Estate and Tech Challenge

Have a happy day,

Jul 05, 2012 01:44 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL
Jul 05, 2012 01:50 PM
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production

Not the last one I suspect, but I am pushing the envelope!  Thanks for letting me in!

Jul 05, 2012 01:53 PM
Eva Aliaga
Partnership Realty Inc - Boca Raton, FL
Boca Raton & Delray Beach: SE Florida Real Estate

Here is my entry for the Marketing Challenage on how I would use the $500:

Jul 05, 2012 01:54 PM
Kalene Bagwell
Realty Executives Of Kansas City - Blue Springs, MO
Realtor - Selling Blue Springs - Kansas City Metro

I enjoyed the infographic. This Marketing Challenge really got me motivated to make discerning the right marketing tools a challenge for the last 6 months of 2012 and into 2013/  Here is the link to my entry on how I would use $500 per month.

Jul 05, 2012 03:00 PM
Nancy Lamb
Home Smart LifeStyles - Fountain Hills, AZ
& Loving AZ Team-Fountain Hills AZ

This Contest really opened my eyes to where our hard earned dollars would be more effective. Thanks for the Challenge. My entry: Controlling the Reins of the Real Estate Marketing Budget

Jul 05, 2012 03:20 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Thanks for the reminder because I....

Almost Missed This Contest..$500 Marketing Budget! 


Jul 05, 2012 04:03 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Hey Margaret, you are not the last's me - with my entry...

And The Winner of PRICE IS RIGHT contest is....

Jul 05, 2012 04:52 PM
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566

I am going to really enjoy these entries. Somehow I missed the contest entry.

Jul 05, 2012 07:56 PM
Jordon Wheeler
The Jordon Wheeler Group - Fairburn, GA
J W Group Real Estate Sales and Service

The entries yielded a lot of ideas for me that I can use in my business.  Best of success to everyone who entered!

Jul 09, 2012 06:26 PM
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

Oh great challenge.  I think all of us can find some areas we need to improve on for our biz.

Jul 15, 2012 12:32 PM

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