San Diego – My Short Sale Guide Blog Series
Finding Real San Diego Short Sale Expert Help Step 2:
Let me be clear. I’ve intentionally created distinctions throughout this blog between what I consider to be typical real estate sales people and true short sale professionals because it’s critical for you to be able to make the right choice, the first time. Remember, you probably only get one shot at a successful short sale.
So here’s the problem. When short sale listings became a significant percentage of the available inventory of homes to be sold, typical real estate sales people with just enough knowledge to be dangerous began pitching themselves as short sale experts, which they clearly are not, and which is evidenced by the huge inventory of former short sale listings that have been foreclosed on.
As matter of fact, I’ve sold about 1,000 bank foreclosures (aka REOs) of San Diego Homes. I can’t tell you how many of them show as “for sale” in the MLS when we take them over. So we call the agent with the bad news. Many are shocked and tell me it’s impossible because they’re handling a short sale on the home. In too many cases, they mishandled the short sale and that’s why it was foreclosed on.
These agents represent the 90% plus who sell 1-4 homes per year according to the National Association of Realtors. Don’t get me wrong though, many of these sales people are indeed experts. They are experts at convincing home owners to hire them!
Whether a surgeon, professional athlete or real estate agent, the skill an expert brings to a task is only gained through time and with vast amounts of experience. Tiger Woods makes golf look easy. But seriously, how many times do you think he has practiced his swing?
Selling 1-4 houses per year does not make for a Tiger Woods of real estate. A true real estate professional can sell homes in hot and cold markets. A true real estate professional not only knows what a BPO is, he or she has created boat loads of them. The learning becomes unavoidable when you’re consistently performing the same task.
In order to maximize the odds of a successful short sale, you need to find a pro. Obviously, it’s imperative that your real estate expert know how to market your home affectively in the current tough market conditions we are all experiencing however, the 3 primary tasks that a true real estate professional performs are as follows:
1. Educate – This means to act as your consultant and advisor. They must ask the tough questions and then listen deeply to understand your particular situation so that they can provide the best advice.
2. Negotiate – When it comes to making their client money or saving their clients money, they take the task seriously and treat their client’s money as if it were their own.
3. Coordinate – They must have the structure, systems and experience to coordinate the hundreds of transactional details including phone calls, emails, documents – everything. A mistake anywhere throughout the short sale process can cost you BIG time.
So, how do you find this pro? I told you I’d make it easy.
Call San Diego short sale specialist Gary Kent at 858-457-5368 for a quick confidential analysis of your situation.
San Diego short sale expert Gary Kent has written the book on short sales. Gary would like to offer the San Diego Short Sale Guide to you for free – Short Sale Guide.
To find out how much your home is worth compared to owe much you owe, go to www.ShortOrStaySanDiego.com
San Diego short sale expert Gary Kent has written the book on short sales. Gary would like to offer the San Diego Short Sale Guide to you for free – Short Sale Guide.
To find out how much your San Diego home is worth compared to owe much you owe, go to www.ShortOrStaySanDiego.com
The Gary Kent Teamof Keller Williams is a California Real Estate Broker, License 00862878. We are not licensed to provide legal or tax advice and we encourage our clients to seek legal and/or tax advice early in the short sale process.
by Gary Kent. Gary has successfully helped well over 200 clients and their families sell their homes or other real estate via a short sale. In 1991, he closed his first short sale for a young family, and since has been helping clients get out of stressful financial situations, escape from “under water” mortgages, avoid foreclosure (and the accompanying stigma), save their credit, and maintain their pride through a short sale. You can find Gary on Facebook, Twitter and Google+.
Comments (3)Subscribe to CommentsComment