Great Blog using a technique most agents do not take advantage of. Will be doing a workshop on this Coldwell Banker :) Thanks for posting it!
This is not a new song, but it’s a tune that should never leave your mind once a listing is secured. There should be a routine that is put into place with every listing. Just as you plant a sign; hang a lockbox; submit to MLS; and prepare brochures, you need to begin your marketing.
Marketing is not just online. We are so focused with online marketing that we fail to remember that “not everyone is computer literate.” We need to have both online and offline methods in place, and the ratio will depend on the group to whom you are marketing and the product.
If an agent is marketing an active adult community to the 55+ age group, the offline marketing would make up a greater percentage of the marketing. The older the buyers, the less likely they are to go online to search for a home. This group of potential clients would be more focused on the newspaper, homes for sale magazines and postcards.
Everyone reads their mail, but not everyone reads the newspaper or picks up homes for sale magazines. Direct mail marketing with a standard size postcard will be glanced at and if it catches someone’s interest, the reader will take a few seconds of time to read it. If that reader is thinking of buying or selling a home, the card will be saved for a future phone call.
Above are samples of this week’s postcards to be mailed to a 200+ home radius of each property. There are many messages on each postcard. “We know how to market homes and create a pending sale.” “Call us for a Free Market Analysis.” “We can do this for you, too!!”
Nothing more needs to be stated. The address is there to enable each reader to drive by; see the sale pending sign; and even speak with the homeowner and hear their review of the job we did. The sale pending postcard makes it easy for the recipient and potential client to “trust but verify” the information. Once a home is closed, none of that is possible.
The sale pending card is a very powerful method of shaking the fruit from the tree and finding your next listing. We’ve have success in many neighborhoods where one listing would lead to five or six more in that same area, and it’s all because of mailing just listed, sale pending and just sold postcards. Add this task to your list of “things to do” after listing every property and it will lead to more business. You’ll be glad you did!!!