Good Morning Friends,
I hope you are all in good health and prospering!
Although this is step 2 in recovering from Google Panda Penalties, it may be the most effective tool in getting you back to the top in google as second only to rotten links, this is the area most people are penalized for.
You guessed it, DUPLICATE CONTENT!
A friend of mine called me last night about a problem he was having with a SEO project in recovering a site from a Panda penalty. I took a quick look at the site for penalizable issues.. I can say that my friend is a competent SEO, and could have found the problem, but the issue is that we as SEO's sometimes will call other SEO's with issues simply because we have looked at a site for SOOOO long that the obvious issues sometimes slip by us. A fresh look was in order.
Here is the order I check sites, and what I found with this one..
- Has the owner bought garbage links? (the kind that get you penalized)
- Has the owner duplicated content from other sites?
- Has the owner STUFFED keywords?
- Is there any WHITESPACE? (Yes, I used that W Word again)
- Is the site full of paid ads, or HUGE images above the fold?
- Does the site offer value to visitors?
- Any major CSS/W3C errors?
- Is the site OVEROPTIMIZED in other areas?
They had a MAJOR duplication of content issue going on.
Someone sometime back had redesigned the site for the customer (this was NOT done by the SEO friend of mine, but by someone prior to them).. When they had redesigned the site, the ENTIRE site had been duplicated within the site for the purpose cutting and pasting the old content into the new site. The developer had inadvertantly left the duplicated data on the site. Google penalizes for "Duplicate Content"..
- Download Google Chrome HERE
- Install it
- Load your site in chrome
- Hilight a section of your content and Right Click your mouse
- Then just click "Search Google for (the content you hilighted)
I did a google search for a term, then I went to page 25 and clicked on one of the results (PAGE 25 FOLKS!)
Below is a picture of what I found!!! 4980 DUPLICATIONS of the EXACT text.. Can anyone tell me why that site got penalized? How blatent! I have blurred the name of that site (it is not my intention to uncover them, just to use them as an example of what NOT to do!)
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Have a great day!