Becoming a Powerful Listing Agent by Ben Kinney
IMSD founder Ben Kinney and IMSD Community Manager Chad Hyams deliver a hot webinar to almost 1000 agents on June 28, 2012 discussing How to Become a Powerful Listing. In this webinar IMSD discussed the systems, leads, scripts, technology, and techniques needed to list thousands of homes in any market.
This session sizzles as Ben Kinney reveals:
- The marketing he uses to attract thousands of listing leads
- Building a pre-listing packet and online listing presentation
- How to get sellers in your office for an appointment
- Scripts and dialogs that close the deal
We've broken Ben Kinney's How to Become a Powerful Listing Agent webinar down into nine short video segments that can be viewed on the IMSD website. These are a great way to find the information you want from the call and then get about your day.
If you've got an hour to spare and want to watch the entire webinar, you can do so here.
Here are the topics that Ben covers during this webinar.
Tools for Listing Agents
Learn about some of the essential tools to acquire real estate listings including seller websites, lead services, call capture services, and presentation software.
Prospecting for Listing Leads
Where does Ben Kinney get his listing leads? Learn how to drive business through your prospecting sphere, cancelled listings, FSBO (For-Sale-by-Owners), builders, banks, NODs (Notice of Default), and neighborhoods.
Listing Agent Scripts
Chad Hyams and Ben Kinney role play a number of seller presentation scenarios. Our favorite… “We are going to rent our house instead of selling it.”
Ben Kinney talks through the key lead sources he looks towards when generating listings leads. Good old fashioned mail, social media, search engines, mass media like radio, and signs.
The Listing Appointment
What are three most important things to a seller? Watch this video to find out. You’ll also get information on creating your own pre-listing presentation.
Pricing a Real Estate Listing
For the first time, Ben Kinney reveals his 5/5/5 pricing tactic that helps sellers get a realistic view of what their home were sell for and guides them in setting their own listing price.
Systems for Listing Agents
This is a rapid-fire look at the forms and systems running behind the scenes at Ben’s business.
Conclusion – Becoming a Powerful Listing Agent
Chad Hyams asks Ben to provide a 30-second summary of how to become a powerful listing agent in their real estate market.