Becoming a Powerful Listing Agent

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Education & Training with Internet Marketing Specialist Designation
https://activerain.com/droplet/DrQ

Becoming a Powerful Listing Agent by Ben Kinney

IMSD founder Ben Kinney and IMSD Community Manager Chad Hyams deliver a hot webinar to almost 1000 agents on June 28, 2012 discussing How to Become a Powerful Listing.  In this webinar IMSD discussed the systems, leads, scripts, technology, and techniques needed to list thousands of homes in any market.

This session sizzles as Ben Kinney reveals:

  • The marketing he uses to attract thousands of listing leads
  • Building a pre-listing packet and online listing presentation
  • How to get sellers in your office for an appointment
  • Scripts and dialogs that close the deal

We've broken Ben Kinney's How to Become a Powerful Listing Agent webinar down into nine short video segments that can be viewed on the IMSD website.  These are a great way to find the information you want from the call and then get about your day.

If you've got an hour to spare and want to watch the entire webinar, you can do so here.

 

Here are the topics that Ben covers during this webinar.

Get More Real Estate ListingsTools for Listing Agents
Learn about some of the essential tools to acquire real estate listings including seller websites, lead services, call capture services, and presentation software.

Prospecting for Listing Leads
Where does Ben Kinney get his listing leads?  Learn how to drive business through your prospecting sphere, cancelled listings, FSBO (For-Sale-by-Owners), builders, banks, NODs (Notice of Default), and neighborhoods.

Listing Agent Scripts
Chad Hyams and Ben Kinney role play a number of seller presentation scenarios.  Our favorite… “We are going to rent our house instead of selling it.”

Marketing Strategies
Ben Kinney talks through the key lead sources he looks towards when generating listings leads.  Good old fashioned mail, social media, search engines, mass media like radio, and signs.

The Listing Appointment
What are three most important things to a seller?  Watch this video to find out.  You’ll also get information on creating your own pre-listing presentation.

Pricing a Real Estate Listing
For the first time, Ben Kinney reveals his 5/5/5 pricing tactic that helps sellers get a realistic view of what their home were sell for and guides them in setting their own listing price.

Systems for Listing Agents
This is a rapid-fire look at the forms and systems running behind the scenes at Ben’s business.

Conclusion – Becoming a Powerful Listing Agent
Chad Hyams asks Ben to provide a 30-second summary of how to become a powerful listing agent in their real estate market.

 

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Randall Thompson 06/30/2012 12:20 AM
  2. Scott Fogleman 06/30/2012 07:25 PM
  3. Stanley Stepak 07/03/2012 01:01 PM
Topic:
Real Estate Sales and Marketing
Tags:
listing agent
marketing
webinar
ben kinney
imsd

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Show All Comments
Rainer
87,848
Kevin Ward
YesMasters.com - Los Angeles, CA
Founder of YESMASTERS.com

Your approach of how to set up for a one-step listing presentation is so right on!  Thanks for sharing.

Jun 30, 2012 12:17 AM #9
Rainer
102,220
Tom Esposito
Alpharetta Home Solutions - Alpharetta, GA

Great class!  I got a lot of ideas from it, ones I hope to put into practice immediately. 

Jun 30, 2012 12:27 AM #10
Rainmaker
634,612
Amy Jones Group
South East Valley - www.AmyJonesGroup.com - Chandler, AZ
4 Time BEST OF OUR VALLEY Winner

Was really sorry I missed it (business happens) and Happy I have the opportunity to watch it now! 

Jun 30, 2012 01:55 AM #11
Rainer
34,512
Bob Marshall
Home Smart Ion Real Estate - Lynnwood, WA

Ben Kinney has great ideas for increasing business.  I've heard this before, but it is wworth watching again and again.  There are a lot of great ideas here.

Jun 30, 2012 02:54 AM #12
Rainer
304,441
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

If we acknowledge that the real estate business AND the way we need to conduct our real estate business is always changing, then we must also acknowledge the necessity to stay learning based if we want to continue to thrive.

Jun 30, 2012 03:34 AM #13
Rainer
58,178
Cyndi Carver
PRSI Choice Gallery Homes - Bellevue, WA
Newcastle & East Renton Specialist

Thanks so much for all the information and learning we are getting. Excited to see those videos.

Jun 30, 2012 04:17 AM #14
Rainmaker
444,206
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

This was a great presentation. Thank you. I'm just getting started in staging after selling my Charleston home staging business and moving to FL. (Had to chuckle at that part in the role play.) I will check out what else you have available and see if I feel it fits my needs. 

Jun 30, 2012 05:37 AM #15
Ambassador
682,876
John DL Arendsen
CREST BACKYARD HOMES, ON THE LEVEL GENERAL & FACTORY BUILT HOME CONTRACTOR, TAG REAL ESTATE SALES & INVESTMENTS - Leucadia, CA
Crest Backyard Homes "ADU" dealer & Contractor

Ben, you da man

Jun 30, 2012 05:41 AM #16
Rainer
503,619
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

I am always ready to gain knowledge.  Thanks for sharing.

Jun 30, 2012 06:07 AM #17
Rainmaker
40,207
Elizabeth Caplan
Piatt Sotheby's International Realty - Pittsburgh, PA
REALTOR, Pittsburgh, PA

Ben, thank you for sharing some great practical advice and tools! 

Jun 30, 2012 09:15 AM #18
Rainer
488,559
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Ben Kinney operates a first class organization. They are very reliable and dependable and empowers those in his organization to solve any misunderstandings or challenges immediately to your complete satisfaction. 

Jun 30, 2012 10:11 AM #19
Rainmaker
848,657
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Wow!  I missed this!  Thanks Ben, AR and IMSD for making it available!

Jun 30, 2012 11:05 PM #20
Rainmaker
109,410
Cliff Johnson
Solid Source Realty - Stone Mountain, GA

I am a buyer's agent. The tips you have are great. I plan on listing a few homes. 

Jul 01, 2012 10:58 PM #21
Rainmaker
1,065,387
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

I missed this class and will be listening to all 9 segments!  Ben, you are amazing! Thanks for sharing your marketing techniques with us.

Jul 02, 2012 01:19 AM #22
Rainmaker
73,103
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

Thank you all for the very kind feedback.  Out of curiosity, do you like it when we break these webinar recordings into shorter segments or more convenient to just watch the whole thing in one shot?

Jul 02, 2012 01:27 AM #23
Ambassador
4,302,956
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Ben, you ALWAYS rock - whether it's here at ActiveRain or at KWFR or....

Thanks for sharing your success strategy with us. 

Jul 03, 2012 02:27 PM #24
Rainmaker
636,735
Scott Fogleman
New Home Team 804-573-9592 - Richmond, VA
New Home Team

Thanks for posting, Ido likeitwhen they are broken down into segments as I will play themas I have time and often will listen to the same on several times, not because I am slow because there is so much great information...

Jul 09, 2012 02:15 AM #25
Ambassador
1,155,400
Bryan Robertson
Los Altos, CA

Ben's videos rock and I check 'em out frequently.  I'm looking at these newest ones as I can.

Jul 12, 2012 05:55 AM #26
Rainer
68,238
Barry McCormack
Ultimate Homes

Really great tutorial information. Suggested and a new subscriber to your blog.

 

Jul 17, 2012 04:38 AM #27
Rainer
248,258
Wes Neal
Wes & Company - Tumwater, WA
The expertise you expect and attention you deserve

Great stuff! Thank you!!!!!!

Aug 24, 2012 04:59 AM #28
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Rainmaker
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IMSD Designation

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