What's the Most Important Day of your Life?
It's Your Birthday! People always feel appreciated when you acknowledge their birthday. I was reading David Frey's blog http://www.Facebook.com/MarketingBlogger the other day and found this very interesting.
Here are his tips!
5 Tips For Celebrating People’s Birthdays
Here’s some tips on starting your birthday card marketing program.
Tip #1 - Always try to gather the birth dates of your customers, clients and patients. Ask for people’s birth date in your shopping cart.
If you have an offline business, just ask your customers for their birthday and let them know that you like to send birthday cards.
Tip #2 – If you don’t have your current customer’s birth dates you can find that information through online people search sites such as Intelius.com.
Tip #3 – Use a system to remind you 14 days before the person’s upcoming birthday. That will give you time to create the card, send it out and have it received.
Tip #4 – Use photos in your birthday cards. People love photos. It also makes your cards more personal. The more authentic and “real” the photo, the better.
Tip #5 – Try to use your own handwriting and your own personal signature in your birthday cards. Again, it will make it more personal.
Tip #6 – NEVER mix your birthday cards with business. By that I mean, don’t include a sales pitch in your cards. And for heavens sake's, don’t include your business card in your birthday card. Tacky!
Tip #7 – To make it even more special, you could record a personal video to wish them a happy birthday. You can also create a general happy birthday video to reuse in all your cards.
When you upload it to YouTube.com all you need to do take the YouTube video URL and put it in the card or create a QR code and paste that into the card.
All this is falls under "Appreciation Marketing". The more you show gratitude and appreciation for your clients more you receive in return. There are many systems out there that you can use. I use one of the best for putting photos of homes, videos, and QR codes on the card. It has a great contact and reminder system. It's a real card not email.
Just let me know if you would like more information on the system.