Picture yourself at a cocktail party. Perhaps you're wearing your favorite cocktail dress and amazing heels or a perfectly fitted tuxedo. There's the soft hum of conversation, the twinkle of laughter, perhaps some piano music or a string band. Servers pass finger food and drinks and you're enjoying yourself immensely.
Now, compare that to the way you approach social networking. Do you present yourself in the best light, avoiding negative behaviors and negative talk? Do you politely engage in small talk, or instead hand each person your business card and move on? Do you listen as others speak, or are you too focused on giving your best sales pitch to everyone you meet?
If you're using social networking to build your business, remember that the relationship comes first. If the only status updates you ever post on Facebook are advertisements for listings, people will quickly hide your statuses. If the only time you comment on anyone else's posts is to promote your business, people won't take your comments seriously. Instead, use social networking sites like Facebook, Twitter, etc., to help you build relationships. The rest will come naturally.
In the mean time, don't forget to dance.