NAR opening their eyes to Blogging

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Real Estate Agent with Majestic Properties 3061802

Look who I found yesterday in non other that NAR's Magazine?

I don’t know about you, but it feels good when I open a random article by NAR and actually know who they are talking about. Although they are covering Inman’s Real Estate Connect (it only seems right), it was great that Brian Brady and Dustin Luther were featured. They are 2 good guys that I look up to and like their style.

Realtor Magazine

Take a look at the article:

Bloggers Debate Best Way to Attract Consumers

They both present interesting strategies for blogging successfully and although there is no right or wrong way, I do think it’s up to your own particular style to decide how aggressive you want your blog to be.

I agree with both, and I’m usually not the wishy-washy type, but I do think you can reach a happy medium between their suggestions.

Dustin’s method:

“soft marketing” approach to blogging. Start a blog, write about topics you know about and are interested in, and people with similar interests will find you and your business will grow

Brian’s method:

putting calls to action in every blog post and every e-mail sent to potential clients. Calls to action include directing readers to your Web site, giving them a link to find mortgage rates or to search an MLS

I have to admit that the “call to action” on every single post bothers me, but the call to action in the general blog with listings and MLS search does not. I comes back to the idea that each consumer will be different, and your own personality needs to be reflected in your marketing strategy.

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Rainmaker
720,762
Teri Eckholm
Boardman Realty - White Bear Lake, MN
REALTOR Serving Mpls/St Paul North & East Metro

Ines--I have used a call to action since starting my blog almost a year ago. I don't use it for members only posts but I do for all localism posts. If someone is reading a post and they want more info, I want the answer right at the bottom of the particular post...My call to action is very basic with no buttons or glitz. It seems to work for me...But the most important thing to remember is to do what works for YOU!  Congrats on the feature and thanks for sharing as I had not yet seen this!

Jan 13, 2008 02:20 AM #40
Rainmaker
512,159
Robert L. Brown
www.mrbrownsellsgr.com - Grand Rapids, MI
Grand Rapids Real Estate Bellabay Realty, West Mic
It's about time. Some are slower at grasping the newest technology. Blogging has become an integral part of my life. I'm still learning from it.
Jan 13, 2008 02:21 AM #41
Rainmaker
1,768,556
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Seems like print coverage of blogging has picked up in the last 3-4 months. Dustin's approach is a good one -- like interests will attract. Great insights from Dan Green and Brian in the comments. Brian's call to action works because he first offers advice or demonstrates expertise. And a call to action doesn't always have to be about sales, it can be about furthering credibility and building relationships too.

Jan 13, 2008 02:48 AM #42
Rainmaker
223,300
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Teri - not only what works for you, but I also recommend testing other methods because you may get better results (I've been pleasantly surprised).

Robert - I totally agree - and those of us that have been doing it are at the forefront.

Hey John! - I so agree with you.  Also, different types of posts will warrant different types of call to action or none at all.  Furthering credibility, showing what value you bring to the table are crucial before those call to action moves.

Jan 13, 2008 03:26 AM #43
Rainmaker
895,821
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT
I try to provide a service to my community with my outside blog.  My belief is that if I provide my readers with the information they want they will visit my blog and link to my real estate website.  It seems to be working for me.  I'm way over on the soft sell side.  Congrats on the featured post!
Jan 13, 2008 01:13 PM #44
Rainer
36,211
Ron Fuhrer
Nazareth,Easton, Bethlehem - Prudential Patt, White - Nazareth, PA
Lehigh Valley PA Homes

I love your Miamism little flickering light on the right of your blog! You guys are great at marketing! Thanks for the post too.

Jan 13, 2008 02:22 PM #45
Rainmaker
223,300
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Gail - it's about finding what works for you and fits your style, but I do hear a lot of bloggers saying that they are not making money from their blogs and not getting enough clients and leads - if that's the case, then you should really look into changing that "call to action" or at least establishing one.

Jill and Ron - thank you!  I was playing around with neon and liked it - the site is fancygens.com - when I first started Miamism, I always thought of Miami Vice Neon.....so there it is.

Jan 13, 2008 02:49 PM #46
Rainmaker
296,631
Cherimie Crane
Cherimie Crane & Associates - Beaufort, SC
Great information. I am new to AR and so far I have learned so much!!!!
Jan 13, 2008 03:15 PM #47
Rainmaker
223,300
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL
Cherimie - Welcome! I have to tell you that what you learn here is the single most important factor - keep your mind open and it's pretty amazing.l
Jan 14, 2008 12:29 AM #48
Rainmaker
109,281
Jill Wente
Better Homes and Gardens Real Estate | Gary Greene - Spring, TX
Realtor, CRS, MCNE, CHMS

Thanks for the information. I had not seen that particular article. Sooner or later your own personality will come out. You also have to decide why you blog.

Jan 14, 2008 02:25 AM #49
Rainer
130,599
Billnulls Blog Florida Realty Professional
Charles Rutenberg Realty - Clearwater, FL
AHWD
glad they discovered blogging - it is about time they catch up!
Jan 14, 2008 04:13 AM #50
Rainer
39,301
Sally Zatkoff
Berkshire Hathaway Home Services PenFed Realty - Fairfax, VA
Making a Difference
How many hours a day do you think a serious blogger spends blogging? I feel like I am on here so much, yet not long enough. Scary, how much time we can spend doing this and how much information there is to learn
Jan 14, 2008 02:10 PM #51
Rainmaker
223,300
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Jill - most people just start blogging and come to the realization that there needs to be a purpose much later on - I do think that is key to blogging successfully.

B & BJ - I don't know abou that - one article.....let's see what else.

Sally - Blogging can definitely become a full-time job.  I started with a couple of hours per day, found myself glued to the computer some days 6 and 7 hours and then had to make a plan.  It is addictive, and once you find a method that works for you, you'll know how long to dedicate to it.

Jan 14, 2008 02:33 PM #52
Rainmaker
251,793
Katrina Madewell
Charles Rutenberg Rlty- More than 5,000 agents(813) 777-1196 - Tampa, FL
Tampa FL Homes for sale | Tampa Bay - (813) 777-1196
IS it just me, or does this article seem SO late in retrospect?
Jan 14, 2008 04:20 PM #53
Rainmaker
223,300
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL
Katrina - you didn't expect otherwise, did you?  : )
Jan 15, 2008 04:28 AM #54
Ambassador
1,091,707
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

What works for each individual. What some may not grasp (and it's really relevant) is that each human being has different thinking..therefore different opinions...and what may work for one may not work for another. You are right on target when you say each has to find their own happy balance with what ever they're doing.....in business and in life :)

 

Hi Ines!!!

Jan 15, 2008 02:43 PM #55
Rainmaker
223,300
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Sally - is that how it is?  you come in and start talking and THEN say hi???  : ) j/k - I hate to read that blogging has very specific rules, because not even those that started blogging in the 90's have set rules.

EXPERIMENT!!  see what works for you!!  Go around and get ideas and try them out (without plagiarizing of course).  Give credit where credit is due.

did I miss something?

Jan 16, 2008 04:55 AM #56
Ambassador
1,091,707
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Ooops...Hi Ines!

Now go back and read..haha!

Nope..not missing a darn thing.

Jan 16, 2008 06:05 AM #57
Rainer
249,423
Desiree Daniels
RE/MAX Tri County - Robbinsville, NJ
it was a great debate and a pleasure meeting these gentlemen.     Hope your holiday was a good one... have a great 2008!
Jan 17, 2008 07:41 AM #58
Rainmaker
223,300
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL
Desiree, I think I saw a picture of you somewhere at Inman, I'm jealous you were able to meet so many of the people we have become friends through this medium.  Great wishes for 2008 to you as well!
Jan 17, 2008 12:29 PM #59
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