SEO Dollars Spend Differently Than Real Estate Marketing Dollars

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Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

I decided to join this contest because.... well, I love a challenge, I love the points and heck, it's a chance for and extra $500 and who would turn that down!?how would I spend marketing dollars?

But my marketing dollars are spent differently than real estate marketing in that we haven't spent more than $50 on marketing since we opened our business in 2005 and that was for business cards and a domain. Since then, we have trademarked our name "Personal SEO" but I don't consider that an advertising expense. I joined ActiveRain to benefit our clients and give them more exposure with back links and articles and surprisingly and obviously found a great target audience for our own business. So while the original intent was for clients it has morphed into a combination of both advertising our clients and us. I guess you can take AS as now marketing for our business but other than than, almost 100% of our budget goes into innovative and creative ways to market our clients. We thrive on referrals! We spend money on servers to host our clients,  photo sites to buy images for our clients, and press releases to expose our client's and their business.

So how would I spend $500?

If given an EXTRA $500 this month this is the breakdown:

           $85 - Server hosting for dozens of client websites - Love GreenGeeks and MediaTemple

           $30 - ActiveRain Subscription - Self-explanatory

           $50 - Photodune subscription and monthly image websites - Photodune.com / iClipArt.com

           $285 - Paid press releases for our clients - Massive hits and exposure on paid PR Free-Press-Release.com /                      PRWeb.com 1800PressRelease.com

           $50 - Traffic/Ranking/Tracking software

We really don't advertise. Our business lunches are over dinner at home and expenses are practically nil other than cell phone and internet which we would need anyway. Seems to me, this is the best kind of advertising - Not for ourselves, but for our customers. - THEY ROCK!

This post is an entry for the $500 Real Estate Marketing and Tech Challenge.  Learn more about this ActiveRain contest at www.activerain.com/marketing-challenge.”

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Topic:
Real Estate Sales and Marketing
Groups:
SEO for Realtors
Women And Their Business Hear The Roar
Addicted to Active Rain
Be The Best In Your Field
ActiveRain Contests
Tags:
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seo
marketing dollars
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Ambassador
1,488,210
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Tammy -  Looks like you're a marketing guru with a plan my friend.  Best of luck in the contest!

Jul 05, 2012 03:01 AM #1
Rainer
67,999
James Locklear
Online Marketing Advertising Consultant - Seattle, WA
Social Media Training , Virtual Services, Search Engine Optimization Lattitude - SEOL

Tammy ~

As ever your content is illustrative, informative and intuitive.  Gotta love it.  Hope your move is easy!
Regards and respect,


James

Jul 05, 2012 03:16 AM #2
Rainmaker
2,270,729
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Tammy: Your approach makes perfect sense for your business model.  I have enjoyed this challenge as it has provided a snapshot into what others are/would spend marketing dollars on.

Jul 05, 2012 03:19 AM #3
Ambassador
593,862
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks John!!

Thank you James! :) Me too

Thanks Anita, it IS Fun and a little shocking to see how much money marketing actually costs.

Jul 05, 2012 03:48 AM #4
Rainmaker
1,481,674
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Tammy- Can you imagine what would happen if you were to adertise? You've outlined a great plan for your marketing here, good luck to you.

Jul 05, 2012 04:57 AM #5
Rainmaker
5,219,202
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good luck in the contest.  Best wishes for continued success.

Jul 05, 2012 05:48 AM #6
Rainer
181,841
Tatyana Makarov
Coldwell Banker Residential Brokerage - South Windsor, CT
Your Greater Hartford Area Realtor

Hi Tammy,

Looks like you have it all planned! Good Luck!

Tatyana

Jul 05, 2012 07:33 AM #7
Rainmaker
809,839
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Tammy:

How effective are the paid press releases?  Have you checked your statistics for that service?  Sounds interesting.

Jul 05, 2012 08:28 AM #8
Rainmaker
4,431,600
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Good luck with the contest.

Jul 05, 2012 08:46 AM #9
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Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer
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