They Hide Their Horns Behind Free Cookies and Bottled Water~

Real Estate Agent with Cherimie Crane & Associates

We have all been there, the uncertainty, the hazards, and the unpredictable tongue of the elusive being known as the new development sales agent. We carefully guide our buyers through the door with cautious steps and a watchful eye. Will the sales agent send our buyers running, will they steal their affections or even worse; will they jeopardize months of hard work with a flip of a sales chart. It is a slippery slope with twists turns and a certain amount of trust we may not be ready to give.

Sales agents only care about the builder, they hide their horns and claws behind free cookies and bottled water while clearly plotting ways to take advantage of our buyers and possibly harm our children, right? Possibly. More than likely they are there to assist you, educate your buyers, give you a break from the chaos that is showing property and do everything in their power to provide a viable option for your client.

I can relate to this duality as I am now also a new construction sales agent. I can assure you my intent has never been and never will be to take advantage of your buyer, interfere in your relationship or harm your children. I offer you bottled water, because I know what it is like to run from house to house in 112 degree southern summers. I offer you cookies because I know that you probably didn’t take time for breakfast because you were too busy preparing your showings and honestly, I like children.

My goal while working at our new construction office/model is to grow a community in which I truly believe. You have already provided your client with superior service by making certain they know all of their options. I am grateful to you for bringing them to our neighborhood. It is my intent to treat you with respect.

Yes, I represent the builder but I can assure you that does not translate to trickery. Although I do not live here, I will be here for quite some time and making enemies makes for a very long work week. Fast talking, a bait and switch sale is the absolute last thing you will find from an agent who spends almost as much time at the community as its residents.

Please, allow me to assist you and your clients. Take a well-deserved break, catch up on voicemails, enjoy your bottled water and allow the new construction sales agent to educate your buyers on the community, the construction and the lifestyle of a neighborhood in which they are so very proud. Your participation is extremely valuable. Your clients trust you, please trust me.  It can be the beginning of a beautiful relationship.


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Whether you are buying or selling Real Estate in Beaufort South Carolina, We know Beaufort. Our little coastal town has something for everyone.





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Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Wishing you much success with your new endeavor, and by the way, I always say yes to the cold water and try my best to say no to the cookies.

Jul 03, 2012 01:49 AM #1
Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

Can I have  a cookie???

I cant see anyone ever worried about you on the builders side??? if they are, they certainly dont know you very well.

Jul 03, 2012 01:52 AM #2
Cherimie Crane
Cherimie Crane & Associates - Beaufort, SC

Thanks Norma,

I am still very much an outside sales Realtor as well, but I am proud to say I work very hard at our Somerset Point development. It has given me a tremendous perspective on the two roles and how they are quite complimentary!

Jul 03, 2012 01:53 AM #3
Cherimie Crane
Cherimie Crane & Associates - Beaufort, SC

Thanks Rob:) I understand and respect Realtors' hesitation and desire to best protect their client however, new homes sales agents want nothing more than to develope great relationships with their prospective residents AND their agent!

And I wish you would eat some of these darn cookies!!!

Jul 03, 2012 01:56 AM #4
Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

My market is too small for development specialist. But I can certainly appreciate what such a professional brings to the table.

Jul 03, 2012 03:33 AM #5
Dick & Sandy Beals
Wilmington Real Estate 4U Wilmington, NC - Wilmington, NC


Well said!  Sounds like a nice oasis to me....don't forget the 3S rule....something to Say, Say it, Stop. 

Dick Beals

Jul 03, 2012 05:39 AM #6
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Great explaination. Love the idea. And no one can help but feel your sincerity in this post. Great works Cherimie.

Jul 03, 2012 10:58 AM #7
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire


I have done new homes sale in my past and would have to say, it was one aspect of this business I truly did not enjoy. One time I had 200 homes in 3 different subdivisions undre my control, only to have the market dump, this was back in the early ninety's, and spend a huge amount of time and money for nothing.

I wish you well in your new venture and given today's crazy market, hopefully a blazing amount of sucess and earnings. The one last thing that is absolute, you are the prefect soul to do this, caring and honest. cheers cvc

Jul 06, 2012 02:20 AM #8
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