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Technology with Farming

By Tim Corcoran

Real Estate Agent with Keller Williams Realty

January 12, 2008 11:11 AM

Almost every email we receive is about buying something to do with websites and technology. I believe that we need websites and technology to help us with over 80% of buyers looking on-line. But I also believe that we are missing out on building relationships by expecting drip emails to do all the work for us. We need to go back to the basics, shake hands and kiss babies, etc., along with our websites and drip email campaigns. Then we will build relationships that will last and the 28% who bought from a Realtor will buy from the same Realtor the next time and our referrals will last and will build your business to the next level, even in what they call "Down Market."

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Diane Lombardino

Keller Williams Realty of Jupiter - Palm Beach Gardens, FL

Tim, you are so right! E-technology works and must be used today, but too many agents leave their referrrals behind. Phone calls or a hand written note are much more personal for building realtionships. My main source of comunication is Email, of course, but I still send handwritten notes and really appreciate it when someone takes the time to send one to me. It makes me feel special!

Jan 12, 2008 11:30 AM

Kay Perry

Kay Perry, Broker - College Station, TX

Tim, It's important to stay in touch with past clients.

Jan 12, 2008 11:39 AM

Nancy Brenner

Referral Associates of Georgia, Inc. - Roswell, GA

Roswell Georgia Real Estate Agent

I think it's important to meet your farm face-to-face. Today I went door knocking for the first time in 2 subdivisions. Next week, I'll start farming those subdivisions with post cards.

That doesn't mean, however, that I don't use email to keep in touch with my SOI and past clients.... I do.

Jan 12, 2008 11:47 AM

Patricia Aulson

BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH

Realtor - Portsmouth NH Homes-Hampton NH Homes

Farming has always been good to do along with so many other things. I'm not sure I like the idea of knocking on doors however.

Patricia Aulson/Hampton NH Real Estate

Jan 12, 2008 01:11 PM

Keith Elliott Jr

KEIRE Realty Group - Manassas, VA

Principal Broker/Owner

Hi Tim,

Welcome to Active Rain! The opportunities to learn and network are incredible here. Best of luck to ya!

-Keith

Jan 12, 2008 02:40 PM

Find a Notary Public needAnotary

QEC Internet Services - Long Beach, CA

Hello Tim,

I would like to personally welcome you to the ActiveRain community! This community has a wonderful atmosphere and you will find lots of helpful friendly people and useful information. I've been in the business 25 years and I often find something new and interesting when I read a new blogs

Please tell me a little about your business and please share with me any ideas I can use in helping you find targeted referrals, or to help me to identify your preferred customer in my daily networking. The Rain is an excellent networking forum with a variety of interesting characters. Expect to learn a lot and be entertained if you have an open mind. The opportunities to learn, earn and network are absolutely incredible here on Activerain.

My company's core business is Internet Marketers, as we operate a few websites geared to real estate professionals. Whatever you need a notary public, http://www.needanotary.net/ provides a solution for realty practitioners and the general public a source for finding qualified professionals for their notarial assignments.

Welcome to the RAIN I look forward to reading your blogs!

Jan 12, 2008 04:47 PM

Susan Jackowski

Lake Norman NC - Mooresville, NC

Lake Norman NC & Hudson Valley NY

Tim I have been saying this for a year now, face to face is where it is at. General print is on its way out. People buy from people they feel comfortable or their friends worked with or know. Referrals and face to face along with good customer services is where we are at in this market. I too just join activerain and navigating myself around this site. It has a lot to offer.

Jan 13, 2008 07:02 AM

Rick Sergison

EXP Realty of Canada Inc., Brokerage - Pickering, ON

Durham Region Real Estate Blog

I just stopped by to welcome you to active rain. You will find that it is a great benefit to your business and success in the new year!

Jan 14, 2008 09:05 AM

DDR Realty

DDR Realty - Newburgh, NY

Orange County NY

Technology is a great tool and does assist us with marketing in many ways. However, it cannot replace inter-personal communication. Good post.

Jan 14, 2008 11:07 PM