How would I spend $500 per month on marketing and tech?
If you asked me this question just 5 years ago, I would have a completely different answer. Today, $500 can go very far in a well thought out marketing campaign. Here's how I'd spend $500 per month on marketing and tech...
1. Showcase account with REALTOR.com. Cost $66 per month for my entire office (11 agents) to have their own accounts. A showcase account is basically a listing enhancement feature on the most searched real estate website in the country. I don't do Zillow or Trulia because of the inaccuracies. I don't have time to babysit each listing on every website. REALTOR.com is directly linked with every MLS in the country so it's usually accurate.
2. Rainmaker account with Active Rain. Cost $32.42 per month ($389 for the year). If you blog correctly, you can get your blog post to rank #1 on a google search. I just completed AR Bob's contest for 7 hyper local blog posts and all 7 are ranking #1 on google. Not only that, the traffic to my AR blog and my company website is rising exponentially. Imagine blogging everday when there's no contest? A small, boutique office like mine can play on the same field with the big boys. And I enjoy the content...it really is a fantastic community for real estate professionals.
3. Integrated IDX word press website with SEO/RETS from Agent Image. Cost $99 per month. Google is king when searching for anything including real estate. Most people go directy to google and type in a property address for information. My listings go to my website! Not to Trulia or Zillow where another agent, from another town pays trulia $500 per month to be the featured agent in my town so his name and face appear on my listing. An SEO/RETS site with integrated (not framed) IDX is essential for EVERY AGENT!!!!!!
4. "Just Listed" postcards from vistaprint. I send 100 postcards to area residents for new listings in my office. I'm averaging 1 listing per week so it cost $302.58 for 400 postcards including postage. I'm a big believer in mailings, door hangers, and farming in general. Farming works if you're consistent. End of story.
Link back to the infographic www.activerain.com/real-estate-marketing
“This post is an entry for the $500 Real Estate Marketing and Tech Challenge. Learn more about this ActiveRain contest at www.activerain.com/marketing-challenge."
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