Social Media and Politics Don't Mix

By
Real Estate Broker/Owner with J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY License # 49FA1074963

FireworksWay back when before I got married and became a husband/father/broker dude, I took a year off from the rat race and worked as a bartender. Tending bar is not as easy as it looks; You work the hours of the manager, you need the skills of the servers in addition to mixing a hundred types of drinks, all the while hosting a party at the bar. Among the rules observed from bartending school to the real world  was the prohibition of religion and politics. The subjects are divisive enough-mix in booze and you are asking for trouble. 

Of course, anyone in real estate already knows this; we aren't in the business to share our feeling about Obamacare, the 2012 election, or what end of the egg to break. It distracts from our job, which is to help people buy and sell real estate. 

Earlier this evening, I read a status update from one of those feaux Facebook friends you confirm because of the mutual people you have in common. The words were incredibly incendiary, relating to July 4, and stated in part the following:

People who celebrate days like today, usually don't have too much else going on in their lives to be excited about. 

Of course, I read this as Ann and I were preparing to take the brood out to see the fireworks, and the comment stream was just awful- instead of stepping back from the slop the person stepped in, we were treated to why they thought that we should observe this on Labor Day and that on Memorial Day, as if they knew what you should think about when. My father's cousin, Tom Faranda, perished on the D-Day invasion of Normandy. My won dad was a veteran of two wars and won a Bronze Star. July 4 is one of those days I observe their sacrifices and hardships. My political friend thinks I am wrong. Lovely. 

Now, let me ask a question. Is that the purpose of social media? To offend people?  If you've gotten a referral or two from Active Rain as I have, is it because you sleep in a certain zip code only, or because your words instilled some confidence in the reader? I have been fortunate to be the recispient of literally dozens of referrals from fellow 'Rainers, and not a one of them truly knows my politics, my inner feelings on religion, or my attitude about  many of the things we see people arguing about these days. It is antithetical to the resources we devote there, week after week and month after month to foster trust and rapport with our colleagues to throw it all away by offending someone. 

Personally, I would never refer something in this person's market area to them. Not because I dislike their political views, but because they have crappy judgement. I won't risk a client or a check on a loose cannon. 

Unless you get paid for it, leave the punditry outside. Politcs are only profitable for politicians. Social media is no place to talk politics or religion, unless you hate referrals and like to eat Cup a Soup 4 times a week. 

Comments (74)

Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

What an interesting debate.  I have to say that I think it's better safe than sorry.  Social media is public - so everyone can see it - including your clients and potential clients.

Jul 05, 2012 07:51 AM
Peggy Wester
Realty Executives Integrity - Grafton, WI
Real Estate Agent Ozaukee & Washington County

Excellent post. I have, over the past couple of years, "hidden" people from the FB news feed due to the political rants or crude and cruel comments about specific groups of people. And these are people that I would have previously, in a heartbeat, referred people to for their services. It is so, so important to be conscientious of what you post and how the reader might be affected by it.

Jul 05, 2012 08:55 AM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

J. Philip:

That person is a jerk.  I wouldn't waste any more thought or breath on the person.  I am proud to be an American and celebrate the good we do whenever I can. 

Jul 05, 2012 08:56 AM
Clint Mckie
Desert Sun Home, commercial Inspections - Carlsbad, NM
Desert Sun Home, Comm. Inspection 1-575-706-5586

Hello Phil.

I see posts that are of the political nature and I don't try to get pulled into them.

A very good way to make not so good not offend someone. Congrats on the Featured post.

Have a great day in the New York Area.

Best, Clint McKie

Jul 05, 2012 09:21 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Hey Phil. You haven't lost your touch.

See you next week.

Jul 05, 2012 09:37 AM
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Joe - interesting and inciteful that you tie the comment to judgment.  It truly is.

And judgment in one arena carries over into another and before you know it, you're in trouble!  Good post.

Jul 05, 2012 10:53 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I have posted political and religious stuff, but not as much as I used to and more often members only.  That being said; I handle lots of business for people that are different than me - different back grounds, values, etc.  Who I am is obvious if you are around me long enough - not that I am an in your face kind of guy about what I believe.

One other thing that gets me - so often what is deemed non-political and non-religious is actually very political and very religious - but the people putting it out feel so superior and self confident that they think they are above it all.

Here on ActiveRain there are a number  of post on Green Energy, the Environment, etc  . . .  That even get featured because they are deemed non-political and non-religious - but they have serious implications in those areas.   Any view to the contrary gets you labeled as something you are not.  

Jul 05, 2012 01:16 PM
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Phil - I'm with you.  I have clients who try to ferret out my political views, but I'm elusive.  And, I see no point in arguing over anything on social media, especially politics or religion.  I loved your comment on Leslie Eberhart's post about how in an election year everyone loses their mind!

Jul 05, 2012 01:53 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Phil,

 

This is a cardinal rule for business.  You want to develop relationships, make friends, and make a sale.  You should not talk about controversial topics, and above all, don't put them on social media.

Jul 05, 2012 01:58 PM
Sidney Kutchuk - Realty Works Temecula Kutchuk - Realty Works Temecula
Realty Works Temecula - Temecula, CA
Realty Works Temecula

Phillip:  I Like your last sentence...and bartending and real estate seems similar somehow.

Jul 05, 2012 03:06 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

J. Philip - I tend to keep religion and politics out of most things that I do on a large scale basis.

Jul 05, 2012 03:15 PM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Excellent post with so man incredible responses, as usual!   You always seem to trigger good discussions, and havegreat stories, Phil!    Love to get together next week- if you are around....

Jul 05, 2012 10:39 PM
Jennifer Monroe
Savvy + Company Real Estate - Charlotte, NC
Real Estate REALTOR®/Broker in Beautiful Charlotte

Agreed. I wrote a similar post way back... and it isn't just about how extreme one's point of view may be, it's about professional judgement. And on this forum, it is much like a playground where the public watches us through the cyclone fence even as we are busy playing our trite little games, unaware and self-absorbed.

But here is one more element we should consider:  We are representing a professional forum called ActiveRain. What do we convey to the buying and selling public when we play these games in public view? I'm all for the fun, the jackings and the debate- but let's remember to keep those posts Member's Only. And don't forget to invite me to play too!

Jul 05, 2012 11:16 PM
Charles Buell
Charles Buell Inspections Inc. - Seattle, WA
Seattle Home Inspector

Ditto what Karen Stone said in both her comments.  It is impossible to write honestly and not give yourself away as to both politics and religion to some degree.  Wearing it on one's sleeve is a whole nuther issue :)

Jul 06, 2012 04:20 AM
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON
Phil, you are pretty awesome. Social media sometimes is abused by those who has no social media etiquette.
Jul 06, 2012 04:23 PM
Walter Sadowski NYS Licensed Associate Real Estate Broker
Cafe Realty - Somers, NY
The Real Estate Resource

Listen Faranda... I know your politics... and well, let me think if I'll refer you... Maybe, but... or how bout we try a committee together

Jul 06, 2012 04:43 PM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

I avoid talking politics and religion in person and on social media. I would likely not change the persons mind who is so misguided as to not see things as I do, and the misguided soul would not change my mind, so we have nothing in the area of politics or religion to discuss.

Jul 07, 2012 02:43 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Wayne:  If each side is firmly convinced that it is the OTHER side that is a "misguided soul..." nothing happens.  No compromise, no learning, no give-and-take.

One of the things about my occasional political posts... and which my subscribers know, and welcome... is that I encourage all viewpoints... as long as they are presented in a courteous and civil manner.  I am always open to the possibility that I might learn something, or that if the other person presents things that I was perhaps not aware of... it IS also possible that my viewpoint might be "modified."

How can anyone debate someone if the other person has their hands firmly over their ears... and is loudly saying na na na na na na na... so make sure they do not hear the other person ?  Obviously... they can't.

Jul 07, 2012 02:53 PM
Karl Hess
Keller Williams Shore Properties - Barnegat, NJ
on The Jersey Shore

This is an interesting subject and I agree about never talking to clients about politics. 

I do have a question though; Would you not refer someone if they were a public member of the Tea Party, 'Occupy' or any other political group or is it just the 'social media' aspect of these on-line conversations that you find bothersome?

Jul 08, 2012 10:03 AM
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

Those offensive and negative people on FB get "UNFRIENDED" quickly when they start pushing their opinions on others...I can't believe someone would actually think that and write that comment on FB..shame shame.

Jul 10, 2012 01:15 AM

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