Real Estate Marketing and Software: The Price is Right 2012

Real Estate Technology with IXACT Contact Real Estate CRM

ActiveRain Real Estate Marketing and Software StudyRecently, ActiveRain published an article with a corresponding infographic, titled, Real Estate Marketing and Software: The Price is Right 2012. ActiveRain conducted a study in which they surveyed over 2,000 REALTORS® to “understand what software and marketing support real estate agents are using in their business and how much they are spending on these necessary tools of the trade” (such as real estate CRM systems). The data was combined with the National Association of REALTORS® 2012 Member Survey.

The survey findings are very powerful. They underscore the importance of technologies like a real estate CRM and the value it has to success in real estate sales. Here are some key insights from the study:

- The highest earning agents spend more on their website and CRM then the lowest earning ones.

- The top two sources of business for real estate agents are referrals and past clients (think about the key role a real estate CRM plays in this), yet agents spend the most money per month on online lead generation.

- Realtors spend more on their cars than on their marketing. Agents earning over $100k a year spend 5-10x more on marketing than their peers.

- Successful agents invest in systems like strong websites and contact management.

- IDX Websites, CMA software, and CRM are the top real estate tools in the ActiveRain survey.

Click here to view the infographic.

If you’re not using a real estate CRM, this survey should ring the alarm bells. Because if you’re not using one, you’re missing out on thousands of dollars worth of potential business from real estate leads and past clients who can use you again and refer you to others.

Sign up for IXACT Contact’s easy to learn and use real estate CRM for 5 weeks FREE today!

What are your thoughts?

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Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

It's a great article and very nice that you can try yours out for 5 weeks for free!

Have a great weekend!

Jul 06, 2012 05:01 AM #1
Regina P. Brown
California Coast & Country Homes, Inc. - San Luis Obispo, CA
e-Pro Realtor

Rich, We also use a CRM to keep our sphere of influence.  Have a good one!

Jul 07, 2012 02:24 AM #2
Jennifer Grace
Elk Grove, CA
Jennifer Grace

Great info!  Thanks for breaking this down for us.

Jul 07, 2012 08:46 AM #3
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Shannon: Thank you. Hope you had a nice weekend. If you have any questions about the system or free trial, please let me know.

Regina: That is great, Regina. You're on the right track! Which one do you use? Are you happy with it?

Jennifer: No problem! :)

Jul 09, 2012 12:28 AM #4
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Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!
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