Using Pages and Posts Effectively - The SEO Benefit

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Many website providers now offer a blogging platform. In the past, we would just create pages and call them a blog but a blog is really a rolling, updated page WEB-LOG that keeps evolving and changing. When a new post is created, the previous post pushes down the list and therefore can eventually be irrelevant. (I'm not saying every post will be irrelevant but for the sake of this post, that's what we'll go with.)


Here's my take on the difference between a page and a post and when to use each one.

Using Pages and Posts Effectively - The SEO Benefit



A page on your website should be static. That means it's sticky, it stays, it's relevant all the time (and can be changed when the information changes). A page should be like a main buyers or sellers page on the website, accessible from the homepage and/or the menu. It might be a community page that doesn't change. Chances are most communities are not going to change the date they were developed or completely change their HOA rules, prices, styles, and amenities. A neighborhood page usually won't change too much over time and if it does, you just go back in and update it (Which is a great idea as well but I'll get to that in a minute.)

Side Note: And this doesn't have to be real estate related either. We manage a tree care site and focus on his key areas and then link to it with new or revolving information about that area, reviews, changes, etc... This can work for mortgage sites, appraisers, attorney, construction, inspectors, condo sales, pretty much anything!

A page on your site should be clear, authoritative and comprehensive. This page should be the end-all amazing information that can be added to but doesn't go out of style. There really isn't an expiration date on a page. It simply is the facts. 

Using Pages and Posts Effectively - The SEO Benefit



A blog post, like in the rain here or on your website is relevant for the time and may have an expiration point. Good posts like this would be events, grand openings, news and media information, updates to a community and changes that can evolve over time. Think of it this way, in a year will this post still be relevant? I know what you're thinking.. then why am I even talking about this on the AR post? Because literally these SEO tactics and strategies can change over time and right now (And for quite a while in the past) these have worked well. 


Now, here's how to manage both.

I'm going to give you an example: - He has three major city pages. These are the focus areas. Of course, there are topics in each of these areas and this is where additional pages and posts come in. 

The Main Page of West Bloomfield won't change. It's on his menu and accessible from the homepage. This page is authoritative because it has just about anything one would want on the city, schools, parks, restaurants, moving companies, neighborhoods, golf courses, lakes, and listings. The listing revolve because they have a code that pulls from his MLS so not only can buyers check out the town, but the latest and most recent listings. 

Then within this page, we add more pages that won't change, a school page, park page, and neighborhood pages. As we create new pages we add them to this page, creating more content and even more authority to this page. On the subpages, we link back to the main West Bloomfield page to create a parent page for all subsequent information about that city.

Here is another example: This Mercer Island page is chalked full of information about neighborhoods, listings, and everything about Mercer Island

Related Post: Why you should update old posts and pages

Now, blog posts would come into play here when we talk about topics with an expiration date on the city. This could be Christmas events, local grand openings, new restaurant reviews, testimonials on a new sale, new listings, etc... Ideally, we would have a sidebar that rotates the posts on the main city page as well. (we prefer not to on this page)

You not only create an amazing city page, but it keeps evolving, but never expiring. It stays on the menu and you keep adding to it with new content pages you make, new community pages or neighborhood pages and likewise, link to it from blog posts about the area or market report. Before you know it, 100 other posts and pages on your site are now linking to this main, amazing city page and people are finding content all over the place. But again, the main information all stems from this one static page. 

So, although ActiveRain doesn't have pages per se, you can use these blog posts to link back to that amazing page on your website that constantly evolves but never expires. Expiring pages can link to it, but should not be the other way around. You wouldn't want a post about Holiday events from 2014 to be one of the main links on that city page because it's outdated. But that holiday post should absolutely link to the main city page. That make sense? 

I know it's confusing, but the more you hone and perfect that one main page on your site, the better it will rank. Oh, and don't forget to promote it regularly on social media too because new people will always be finding that page and it needs to be AMAZING!.


More stuff that might be helpful

What's the difference between a free and paid Wordpress site?

How long does a really good post have to be?

Are you optimizing for voice searches?

How to keep people on your website

Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677


Re-Blogged 1 time:

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  1. Ginger Harper 04/13/2019 08:35 AM
ActiveRain Community

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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Tammy - good explanation of the difference between pages and posts.

Dec 10, 2018 11:57 AM #1
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Tammy,
I always love your information posts jam packed with good stuff to help us rank better. Thanks for taking the time!

Apr 10, 2019 04:07 AM #2
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Appreciate the tips Tammy. You are always so helpful when it comes to SEO. Congrats on the feature too - hopefully many Rainers will benefit from your advice. D 

Apr 13, 2019 07:25 AM #3
Dario Ferreira
Attleboro, MA
Internet Marketing

Very good post and explanation. 
This is an important topic.

Apr 13, 2019 07:30 AM #4
Stephen Turner
Burkentine Realty Group (Burkentien Builders) - York, PA

thanks for sharing. Always good advice and or refresher info!


Apr 13, 2019 11:38 AM #5
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Tammy Emineth ,

What an informative post! Congratulations on your feature..eveyone should read your explanation of the difference between pages and posts. You always offer such amazing advice!

Apr 13, 2019 04:51 PM #6
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

To know the SEO dance that changes daily, you need to think about the moves you make on the hunt and peck of whatever you publish online. Have a plan, work the plan. Super information for the background to lay the best plan any online marketer could have thanks to your insight Tammy Emineth !

Apr 14, 2019 05:39 AM #7
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

It's the evergreen nature is why on my Wordpress site I've put much more emphasis on creating pages rather than posts.  IDX search pages create new content as listings change and the bots and consumers like them.

Apr 14, 2019 01:30 PM #8
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Thanks for some great education, Tammy. There are some things here that I was not really aware of or thinking about. Bookmarked.


Apr 14, 2019 01:44 PM #9
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Thanks for the clarification.  

Apr 15, 2019 06:52 AM #10
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

Thanks Tammy Emineth for the understanding.  There's Post and Pier and then theres Posts and Pages!

Apr 15, 2019 07:26 PM #12
Heidi Johnson
Heidi Naturally - Greenwich, OH
Educator providing healthy tips for busy moms

Good post! Thanks for sharing. You say you fix broke websites... Does that mean that you help sites figure out if there is code or problems that are making the site get low traffic? 

Apr 16, 2019 05:19 AM #13
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Great, easy-to-digest information Tammy. 

Apr 16, 2019 08:09 AM #14
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

It's a good idea to regularly schedule time to update our community pages as that makes us a valuable resource.     Thanks for explaining the difference!

Apr 16, 2019 12:54 PM #15
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Nice and simple explanation of the differences and why it's important.  Congrats on this feature post, which could almost be a page!

Apr 18, 2019 12:40 AM #16
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Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer
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