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Home Staging for Occupied Properties - a mathematical perspective.

By Jackson West

Home Stager with Reveal Estate Home Staging - Vancouver

January 12, 2008 02:24 PM

Home Staging Formula

A fraction of the many transformations by Reveal Estate Home Staging have been of owner occupied properties. Lately however, projects have been more equally divided between vacant and occupied listings. Several factors are increasing our business of merchandising lived in properties. Perhaps the largest factor is increased awareness. The home staging industry is gaining credibility at an exponential rate.

Homeowners are realizing that...

They do not have the time, inclination and knowledge required to prepare their residence for sale.

It is difficult to take the angle of a potential buyer and objectively evaluate your own home.

Adding a qualified home stager into the Real Estate equation pays dividends to the home seller by instantly increasing equity. It is all about plus and minus. Let me show you what I mean...

In the properties featured below, we subtracted excess furniture and personal items while adding strategically placed art, mirrors and accessories. Reconfiguring, editing and supplementing what the homeowners already had proved to be a great formula for multiple offers.

Before Staging:

Vancouver Living Room

Staged by Reveal Estate:

Before Staging:

Vancouver Living Room before staging

Staged by Reveal Estate:

Savvy home sellers do the math.

Don’t leave equity on the table... consider having your listing professionally staged.

Reveal Estate is a full service home staging company located in Vancouver, BC, Canada. Please view our portfolio for more examples of property merchandising.

Comments(38)

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Lisa Conover

Rearranged For Change - Omaha, NE

AWESOME!! The rooms look fabulous!!! I always try to remind my skeptical homeowner's that a little bit of staging first is always LESS than the first price reduction!!

Rearranged For Change Omaha, NE

Jan 13, 2008 03:39 PM

Kathleen Lordbock

Keller Williams Realty Professionals - Baxter, MN

Keller Williams Realty Professionals

Nice and amazing math. By my calculations, you did a lot more subtracting than adding and you still came out on the plus side.

PS I have a math minor.

Jan 13, 2008 03:51 PM

Kathy Nielsen

http://atlantahomestaging.net - Marietta, GA

Atlanta Georgia Home Stager

Once again, Jackson, your talent shines through. Your work is truly amazing. I applaud you!

Congratulations. Your post is being featured within the group Staging Before & After Pictures.

Kathy

Jan 13, 2008 10:40 PM

Kathy Riggle

STAGING SMART N SOLD - Houston, TX

Houston Home Staging

Great illustration, Jackson & thanks for sharing your work.

Kathy

Jan 14, 2008 04:47 AM

Marina Vazzana

CRE-A-TIVE Staging & Redesign - Durham Region - Oshawa, ON

CSP, Home Staging Oshawa and Durham Region

Beautiful job, and great analogy. I especially like the technique you use in your after photos with the framing.

Jan 14, 2008 04:59 AM

Gina McNew

diva la difference interiors - Atlanta, GA

Host of Diva in the House - The Voice of Real Estate Staging Radio

Jackson...I too just wanted to comment on your exceptional work. Your photos are amazing! Continued Success!

Cheers!

Jan 14, 2008 08:06 AM

Paula Springer

Key Elements Inc. Home Staging & Interiors - Portland, OR

A.S.P.

The transformation is smartly done. I just love how a generously sized mirror does magic for small rooms. Is that dining table different in the after shot? I think it is....You have all the right moves with the furniture, the camera, and I would guess you know all the right things to say to the client so they did everything you suggested to get this room ready for you to stage! Congrats on multiple offers too.

Jan 14, 2008 12:36 PM

Janice Sutton

1st Stage Property Transformations - Murrieta, CA

Home Stager - Temecula Murrieta

Beautiful!! Your occupied transformations are stunning. I love your last line.......

"Don't leave equity on the table... consider having your listing professionally staged."

Thanks for sharing.

Jan 15, 2008 02:11 PM

Jackson West

Reveal Estate Home Staging - Vancouver - Vancouver, BC

Thank you to all who took the time to read and comment on this blog.

Marci, busy doesn't even begin to describe the last couple of months. I assumed things would be slowing down in the staging biz over the holidays but no such luck! I am not complaining however......"you have to make hay while the sun is shining" right?! Thanks for checking out the blog SIS.

Kathy P, thanks for commenting, I loved that chair in the first room.

Melissa, I am one of your biggest fans. I am so happy to see that you removed the stock images from your sites. I take all of the photos myself. I have no idea how to use photoshop however I do use picassa (free from Google) to straighten and sharpen them.

Sandra, people are becoming more and more educated on the benefits of staging. Thanks for commenting

Phyllis, we provided art, accessories and some smaller furniture pieces from our inventory.

Kathleen G, I share your dislike of small artwork on large walls. I have seen groupings of many smaller frames that looked good but it would drive me nuts trying to get them all evenly spaced and then hope they remained perfectly aligned for the next 30 days.

Kathleen L, yup way more subtracting for a positive outcome.

Kathy N, thank you kindly for the feature.

Marina, I frame all of my after shots with picnik.com.

Gina, thanks for commenting, I have been enjoying your show.

Paula, adding that mirror and placing the same table on an angle was key to "opening up" that area.

Jan 16, 2008 08:52 AM

Sheron Cardin

California Moods Inc - Selma, CA

ARTIST - A Home Stager/Sellers Best Friend!

You blow my mind Jackson...now move to the head of the class please! Love your work.

Jan 16, 2008 01:07 PM

Jackson West

Reveal Estate Home Staging - Vancouver - Vancouver, BC

Thanks Sheron. I remember emailing you almost a year ago to ask your advice on rates, billing and other client charges. You taught me a lot. If I were in your class I would certainly sit in the front row AND bring you an apple!

Jan 17, 2008 02:04 PM

Melissa Marro

Keller Williams First Coast Realty - The Marro Team - Orange Park, FL

Jacksonville Real Estate and Home Staging

Jackson - Thank you for the really kind comment.. I am truely honored by your words as I am one of your biggest fans also!

Jan 17, 2008 02:09 PM

Melissa Turpin

Refined By Design - Englewood, FL

Refined By Design Home Staging

What a difference you made.Just shows what a professional home stager can do in making a big change with little money!

Jan 18, 2008 11:50 AM

Trisha Lane

Simple Inspiration Home Staging - Portland, OR

Simple Inspiration Portland Oregon

Jackson,

Your work is amazing. love your photos. Thanks for the information on where to sharpen our photos online.

Jan 19, 2008 04:53 AM

Yvonne Root

rooms b.y. root - Prescott, AZ

Home Stager - Northern Arizona

As usual Jackson, your work is awe inspiring. I've also noticed you seldom do ground floor work. How do you ever get anything done when you have all those lovely views to distract you? Fantastic!

Jan 20, 2008 09:34 PM

Susan Cunningham

NE Atlanta Home Staging - Suwanee, GA

R.E.VISION - Suwanee, GA

Your work is wonderful. Thanks for being here. : )

Jan 21, 2008 12:04 AM

Toronto's 2 Hounds Design: Decorating + Staging

2 Hounds Design + Home Staging - Toronto, ON

It's so nice to see you around AR again Jackson!

Beautiful work and great post!

Jan 21, 2008 01:43 AM

Jackson West

Reveal Estate Home Staging - Vancouver - Vancouver, BC

Melissa T, more people are understanding that staging does not have to be expensive and is actually a money maker.

Trisha, thanks for the kind words. Good portfolio photos help secure work.

Yvonne, I love ground floor work, it takes time to transport inventory up all those floors! Most of our work is for downtown high rises and the views are indeed amazing. I still get queezy standing beside floor to ceiling windows or on balconies above 30 stories.

Susan, thanks for the smile!

Dane, it's great to be back. Congrats on a successful RT!

Jan 21, 2008 10:17 PM

Val Allocco

Staged 2 Sell New York & Long Island - Northport, NY

HSE; ASHSR - Home Stager, for Manhattan, Brooklyn & Long Island

Jackson,

Your points were presented well through both text and photos. What amazing transformations, but then again, your work is ALWAYS 'top drawer'!

VAL

Jan 22, 2008 12:23 AM

Karen Hubert

Center Stage Design-real estate staging, Ancaster/Hamilton - Ancaster, ON