Did the Panda Bite Your Penguin? Recovering a Site from a Google Penalty - Part 1

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Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

What your site needs to be doing and probably isn'tgoogle's panda recovery

By now, most of us know about the Panda and Penguin updates that took place to filter out the bad guys and get the good sites to the top a little faster. Many people saw great increases in traffic while some dropped off the face of the proverbial planet web.

While most of our sites stayed put some did feel the effects negatively and we are struggling to put the pieces back together in a Google-friendly way.

What Google's Panda and Penguin algorithm did was shut down sites that had either bought back links or appeared to have too many fishy back links and also penalized sites for over-optimization; those that pushed out too many keywords on the page and did so very manipulative. But nevertheless, some of the good ones got the hit too.

So how do you bounce back after a drop in rankings?

 

Here is what Google is looking for:

If one page of you site is not optimized and properly set up, the entire site will be penalized.

Make sure all your pages offer great, original, relevant content and provide links to other related topics and pages within your site.

How to get your readers to follow youFind a website you love and emulate that.

Think Amazon, MSN, Ebay, YouTube - watch how they do it, they have dynamic menus that adjust depending on the page you are on. If you click on a book about dragons, all the menus and suggestions on that page will also be about dragons.  So, for example, on your buyers page, make sure you have more information about first time buyers, mortgage applications, keys to buying, buyers agent information - either link them within the content or have a menu geared for exactly what's on the page. 

Keep your readers on the page by offering them breadcrumbs to related content.

Google is watching how long someone stays on your site and which pages they are going to. If you have Google Analytics, check the traffic to various pages and capitalize on that by using those pages other places. Landing pages are still ok but once there, draw the reader around the content, help them click on more information by offering enticing clues and tidbits. Think about being on the real estate section of MSN - you got there because you clicked on an article that said, 10 Things you Must do to Sell Your House - but when you got there, the menu now changed to offer you more tips for real estate, the side bar has clues to getting an agent, more local information, etc... they keep you there by offering enticing articles that are related! Posted Here: http://personalseo.com/2012/07/how-do-i-recover-my-site-from-a-google-penalty/

Part 2 - Don't Miss These Keys -

 

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Re-Blogged 1 time:

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  1. Roy Kelley 07/09/2012 12:18 AM
Topic:
Real Estate Sales and Marketing
Groups:
Active Rain Newbies
Getting Visible on Google. How To's
Free Online Marketing Ideas!
Amber Diamond Active Rain Blog Posts
It Should Have a Gold Star
Tags:
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Ambassador
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Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks Curtis, I will send you an email.

Jul 06, 2012 05:35 AM #9
Rainmaker
571,618
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Tammy,  Appreciate your willingness to contribute to the AR gang.  Keep it comin"  .

Jul 06, 2012 05:42 AM #10
Rainmaker
970,861
Beth and Richard Witt
Long Island Cash Home Buyer - Huntington, NY
Long Island Cash Home Buyer 516-330-6940

Hi Tammy... just spent all this time with this fun guy named "Tim" and he mentioned Panda and Penguin and keeping people on your site a long time... You two must know each other... LOL 

 

Jul 06, 2012 05:47 AM #11
Ambassador
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Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Bill - Thanks! Will email you shortly.

Beth - Yeah, I think I know him... 6'5" - good looking? Well if I don't, I need to meet that guy!

Jul 06, 2012 05:53 AM #12
Rainmaker
1,759,936
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Great information Tammy, finding that balance between "enough SEO" and "too much SEO" can be a little tricky. Someone like yourself can be very useful in doing this.

Jul 06, 2012 06:39 AM #13
Rainmaker
2,270,841
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Tammy...excellent tips.  I need to do a better job of putting like items together on my various website pages.  Too much to do and not nearly enough time!

Jul 06, 2012 07:12 AM #14
Ambassador
1,950,207
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Tammy.. would you advise videos on your home page to keep visitors longer on your site?

Jul 06, 2012 09:21 PM #15
Ambassador
593,862
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Tom, thats exactly it.. a fine line my friend

Anita, thanks!I does take time for sure! But well worth it with a Google reward.

Fernando, I always advice videos if they are something someone would want to watch... sitting at a desk reciting content is not very invigorating.

Jul 06, 2012 10:49 PM #16
Rainmaker
582,875
Gordon Sloan
Group1 Real Estate, selling houses in Salt Lake City Utah - Salt Lake City, UT
Salt Lake Homes For Sale, Salt Lake Real Estate

Good stuff Tammy:

I know where to find the information; right here!

But I still dont know where to find the time. Watch for my next e mail, it says HELP!

Jul 07, 2012 12:00 AM #17
Rainer
39,358
Jennifer Grace
Elk Grove, CA
Jennifer Grace

Great info!  Thanks! It's been a while since I've worked on optimizing my site.  Need to get back at it.

Jul 07, 2012 08:53 AM #18
Rainmaker
4,431,606
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Tammy, I read part two and came to this post. Thank you. Suggested.

Jul 08, 2012 09:40 PM #19
Ambassador
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Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks Gordon!

Always have to be doing it a little here and there :)

Thanks Gita! Appreciate it!

Jul 08, 2012 09:47 PM #20
Rainmaker
5,220,800
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I will re-blog both parts of your post.  However, the topic is above my technical skill level.

Jul 09, 2012 12:14 AM #21
Ambassador
593,862
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

HA, ROy - so cute! THank you my friend! Have a beautiful day!

Jul 09, 2012 12:18 AM #22
Rainmaker
466,900
Carol Faaland-Kronmaier
Weichert, Realtors; Hillsborough - Hillsborough, NJ
PhD, e-PRO, Manville, Hillsborough, Somerset NJ

Tammy, I like your breadcrumb analogy to keep customers on my pages. I will definitely bookmark this also. Have a great week.

Jul 09, 2012 01:51 AM #23
Rainmaker
1,065,467
Gary Frimann, CRS, GRI
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

Tammy, I absolutely agree with your idea of finding a good, effective website and emulating that.  That is precisely what I am doing on my new website.

Aug 13, 2012 01:14 AM #24
Rainmaker
698,797
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

Terrific blog.  i think I can maybe understand this a little better.  I think i can I think I can I think i can.......

Aug 13, 2012 06:04 AM #25
Rainmaker
1,431,110
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

OK I refuse to click anymore links.  I need to get back to work.

Aug 14, 2012 07:44 AM #26
Rainmaker
1,931,486
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Not just the time spend on a website, blog posts that are popular, but videos that beyond the views shows they stick around and must be having snacks, naps, trips to the bathroom and back. Because the logs show the foot prints. Knowledge is power. Worthwhile reads, watch and listens is never going to go out of style. But making it easy to digest, delivering in a slew of formats, methods means media masters in marketing. Another chore in the real estate agents, brokers, REALTORS job description right?

Dec 02, 2013 11:42 PM #27
Rainer
1,025
Cassidy Moore

One of my friend site was hit by the penguin update.. He tried some link removal services for his site and also followed, penguin recovery services.. And now, he is recovered with it..

May 30, 2014 05:19 PM #28
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