Did Your Panda Bite Your Penguin? - Part 2

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Don't miss Part One of this Vital Google Optimization
Keywords are not as important as topicspanda and penguin recovery

Google wants topics more than keywords. When you get to the buyers page don’t over-optimize. Example: Tucson Buyers – then on that page you have Tucson First Time Buyers, Tucson Homes, Search Tucson Homes, Get a Tucson Mortgage, Tucson Buyer Agent etc. Check out http://cbsandpoint.com/buyer-tips_23.html This is a simple buyers page at at the end it says topics rather than geo-targeted keyword links. Google already knows what the page is about when they go there as long as you have a good title and good content. They don’t want to be told any longer where to go and why – THEY ALREADY KNOW IT!

Keep your Back links Varied

We once knew it as always link your domain to your keyword or phrase – over and over – but now Google is looking for more natural ways and that includes naked links, contact us, click here (HA) and more. You want to use a variety of keywords, phrases, simple terms and other anchor texts as well and simple URL’s to link people and bots back to your site.

Load Time Matters

If your reader take longer than 4 seconds to load your page, you’ve already lost them and they’re off clicking somewhere else. Make sure images are small enough to load quick and widgets don’t bog down the page so much.

Watch your Blogroll – Link Roll

While WordPress and other sites allow a list of links, these are quickly diminishing in value. At the very least make sure you mix them up once in a while, switch them out or just simply put them into content once in a while. Google hates the long list of links or pages of link exchanges (and has for some time) – Try to keep the links per page under 100.

Leverage your IDX as user experience

People want more than a website; they want an experience. Keep your readers there by incorporating more information including your IDX into your pages. Keep it indexable or at least framable so readers can click throughout your page and site and STAY THERE. You want people to stay on the site as long as possible.

A page that stands alone gets banned

You can’t simply throw up content on your site anymore without any links, text links or relevant content. You must interlink them. One lonely page on your site can harm the entire site. Make sure every page is highly optimized and linked to each other. There’s no point in putting out content that’s just going to sit there. In this case, quantity doesn’t count. Think Wikipedia - Look at their pages - they are chalked full of links within the content leading from one related page to another. Why do you think they are #1 for just about every term?

SEO from Wikipedia

Remember – Don’t EVER buy links, don’t leave a page alone without any internal linking or breadcrumbs, and don’t over-use your keywords. Google is very picky – and yes, we must oblige.

Be sure to stay on top of all my tips at my Facebook Page PERSONAL SEO

Originally posted here:http://personalseo.com/2012/07/how-do-i-recover-my-site-from-a-google-penalty/

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  


Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. JOSH EVANS *JoshEvansHomes 516-655-5000 07/08/2012 09:52 PM
  2. Richard and Beth Witt 07/08/2012 10:36 PM
  3. Dorie Dillard 07/08/2012 10:50 PM
  4. Bobbie Smith 07/08/2012 11:03 PM
  5. Roy Kelley 07/09/2012 12:26 AM
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Show All Comments
Surprise Arizona Realtor Jim Braun Sun City Grand Active Adult Communities
Coldwell Banker Residential Brokerage Jim Braun Sun City Grand Az - Surprise, AZ
Surprise AZ real estate Phoenix West Valley

As always Tammy thanks for the wealth of information you share.

Jul 09, 2012 12:30 AM #16
Rebecca Gaujot, Realtor®
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Tammy, suggested! some great info!

Jul 09, 2012 01:19 AM #17
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Tammy- I've suggested this and will "Like" it as well.  Just when you think you may have it almost figured out, BOOM!  we have to take it a different route.  Thank goodness you're keeping us on our toes or I have no idea how we'd figure this out. 

Jul 09, 2012 01:24 AM #18
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thank you Ken! Gotta keep ya on your toes

Rebecca, Thanks! I know I've had like 10 so not sure about the system lately.

Thanks Kathy, I appreciate it. ANd you are exactly right!

Jul 09, 2012 01:40 AM #19
Carol Faaland-Kronmaier
Weichert, Realtors; Hillsborough - Hillsborough, NJ
PhD, e-PRO, Manville, Hillsborough, Somerset NJ

Tammy, I did miss the first one but I will read it next. i will also bookmark this one so that I can reread it to get out as much of the great information I can! Thank you for the helpful post.

Jul 09, 2012 01:49 AM #20
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

I've got to figure out how to re-size my photos, other then that, I think I'm doing pretty good with the overall and your "check list" on doing this right is great.

Jul 09, 2012 03:11 AM #21
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks for reading them Carol. I appreciate it and glad they were helpful.

Carla, it's best to open them in a photoshop or some other format and "save for web" this will take them down in file size a notch.

Jul 09, 2012 03:56 AM #22
Tatyana Makarov
Coldwell Banker Residential Brokerage - South Windsor, CT
Your Greater Hartford Area Realtor

Hi Tammy,

great post! I am doing all of these things on your list... Thanks for sharing. I am sure some new AR member will find it very helpful.


Jul 09, 2012 05:33 AM #23
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Great! These are great tips to keep in mind.

Jul 09, 2012 07:07 AM #24
Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Tammy, thanks for the tips, I will keep them in mind.

Jul 09, 2012 09:36 AM #25
Kathy Della-Nebbia
Royal LePage State Realty, Brokerage - Hamilton, ON

Also makes my head spin.  As many others need to re-read to take it in.  Especially liked the advice on the pages in website that could be doing more harm than good.  I'll be going over my website at the first opportunity.

Thanks so much,


Jul 09, 2012 08:30 PM #26
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Tammy.... you're a wealth of information about SEO.... your name was mentioned several times in a post I wrote yesterday about hiring a virtual assistant....hope you get more business...

Jul 21, 2012 10:16 PM #27
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Tammy, thanks for the help trying to stay ahead of the gurus at Google!

Jul 21, 2012 11:28 PM #28
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Tammy, this is the 2nd time this week I've heard the term breadcrumbs, so I am going to study up on what that means and work it! Thanks.

Jul 21, 2012 11:46 PM #29
Ann Nguyen
eXp Realty - Truckee, CA
Lake Tahoe Truckee Homes For Sale
Thanks Tammy! You have many good tips as usual. I always learn a lot from your posts.
Jul 22, 2012 01:17 AM #30
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Great advice Tammy, I was thinking about the internal links in my site ... errrr, like where are they.  I'll be putting that on my list.

Jul 22, 2012 02:12 AM #31
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886
It all takes work- but with your help at least we can work smarter! Thanks Tammy! Kathy
Jul 22, 2012 02:25 AM #32
John DL Arendsen
Crest Backyard Homes "ADU" dealer & Contractor

Wow a whole host of posts for the air head non techie like me. Thanks

Jul 22, 2012 04:10 AM #33
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I have heard somewhere to never use more than 10 links in a post.  so I backed off on my links in the Signature.  I think that was a mistake.

Jul 23, 2012 04:14 PM #34
Gary Frimann
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

Tammy, thanks for the tips.  I have just read three of your posts and I find them very informative.  Thanks again.

Aug 13, 2012 01:07 AM #35
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