One of the biggest objections I hear when offering my services to agents is that they say they feel their photos are "good enough". I believe there are some basic technical criteria every agent and professional photographer should be achieving to provide the best possible photographs to the homeowner. Below are what I feel is needed to make a listing stand out visually. After all, most first impressions of the home come from an online search. The photographs should draw the potential buyer to want to see the property in person yet still be a realistic presentation.
1. Are your verticals vertical? Using a wide angle lens can lead to some distortion that can be easliy fixed with a program like Photoshop.
2. Does the front exterior have a pretty sky? If you can't capture an inviting sky naturally, Photoshop is your best friend.
3. & 4. Are you able to properly light adjoining spaces and remove distracting elements from mirrors or windows? Additional off camera flashes or use of HDR(multiple exposures) can help with the lighting and if you're too lazy to more your car, you guessed it... Photoshop it.
5. Do you update your exterior photo with the seasonal changes? It's a great way to show your client you are still actively marketing their home even when it has been on the market an extended period of time.
6. Are you able to realistically show the colors of the space? Color casts and white balance can be adjusted when you shoot in camera RAW.
7. Can you recover your too bright and too dark areas? Sunlight and shade can be difficult to balance especially in an outdoor setting. By shooting in camera RAW they are easy to recover.
If you can answer "yes" to 5 or more of these your photographs just might be "good enough".