Are Your Listing Photographs "Good Enough"...take the quiz

Services for Real Estate Pros with AMH Creatives

One of the biggest objections I hear when offering my services to agents is that they say they feel their photos are "good enough".  I believe there are some basic technical criteria every agent and professional photographer should be achieving to provide the best possible photographs to the homeowner.  Below are what I feel is needed to make a listing stand out visually.  After all, most first impressions of the home come from an online search.  The photographs should draw the potential buyer to want to see the property in person yet still be a realistic presentation. 


1. Are your verticals vertical?  Using a wide angle lens can lead to some distortion that can be easliy fixed with a program like Photoshop.


2. Does the front exterior have a pretty sky?  If you can't capture an inviting sky naturally, Photoshop is your best friend.


3. & 4. Are you able to properly light adjoining spaces and remove distracting elements from mirrors or windows?  Additional off camera flashes or use of HDR(multiple exposures) can help with the lighting and if you're too lazy to more your car, you guessed it... Photoshop it.


5. Do you update your exterior photo with the seasonal changes?  It's a great way to show your client you are still actively marketing their home even when it has been on the market an extended period of time.


6. Are you able to realistically show the colors of the space?  Color casts and white balance can be adjusted when you shoot in camera RAW.


7. Can you recover your too bright and too dark areas?  Sunlight and shade can be difficult to balance especially in an outdoor setting.  By shooting in camera RAW they are easy to recover.


If you can answer "yes" to 5 or more of these your photographs just might be "good enough".

Comments (3)

Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the pictures and for the great tips.

Jul 09, 2012 10:43 PM
Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

I agree with everything you said!  Having been in the photography business about 30 years ago I get nauseous at some of the crap I see agents put out.

Jul 09, 2012 10:58 PM
Lee Jinks
Jinks Realty - McAllen, TX

"Good enough" has been something I've been thinking about for the past 10 or so years.  I used to be able to get through a house in about an hour of shooting with an hour or two in post processing.  This produced better photos than almost anyone in my MLS.  For me that wasn't good enough.  I now have thousands of dollars of equipment and it now takes me about three hours in a home, with about an hour in post.

Is it good enough now?  Not really, I now have my sights set on some equipment that will double my investment and will probably improve the quality of my photos marginally.  But that's how it is.  I can always do a little bit better.

But back to the question.  When are listing photos good enough?  I would say the real answer is that they are good enough when they can realistically compete with the competition.  When almost no one in your area provides quality photos, good enough is only a little bit better.  But when everyone in your area is using professional photographers, you have to step it up to keep up.

I propose we raise the bar.

Jul 11, 2012 10:01 PM