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What NOT to Do When Optimizing Your Site

By Tammy Emineth

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

July 10, 2012 10:33 PM

Don't make these vital mistakes when optimizing your Website or Blog

1. Using your keywords too much and over-emphasizing. A bolded keyword once or twice in the content is plenty. If you have the topic and keyword or phrase in the title and description and then talk about it in the content, search engines AND readers will know what it's about and stay to read. seo mistakes, don't make them

2. Buying Links - If it seems to good to be true, it is. Don't let those flashy ads that say "Get 5,000 backlinks for $19.95" fool you. It's the closest way to the bottom.

3. Letting a page stand alone. If you are accepting guest blogs and articles but only throw them up on your site to add to page quantity it's pointless unless you are connecting that page to other valuable pages on the site. Guest blogging is fine if you take the extra few minutes to do it properly so the reader actually likes the content and has an opportunity to contact you and click around your site for more.

4. Not updating your site - Ever! Google wants to see fresh, relevant content that is constantly being updated with what people want and need. If every time Google indexes your site they never find anything new, they won't come back often and neither will readers!

5. Misleading tags, categories and keywords. Don't try to fool the system by offering odd, strange or misappropriated keywords and tags. Google is getting smarter and they can figure out the content without you forcing it on them. Use the right tags for the content and researched keywords within the text.

6. Letting all your back links come from one source. If all your back links come from one place such as your off-site blog, Facebook or twitter, you're not allowing the system to work for you. You must vary your back links by obtaining high-quality back links from a variety of places to really get your site and your business out there.

7. Creating a site that can't be indexed. I have come across so many sites that literally have their indexing TURNED OFF! This is a common and unknown problem that many site owners don't even know. If you can't find your site online, no one else will either including the search engines. Also, if your site is full of javascript (which Google can't read well), Flashy .GIFS and only images with no optimization, Google won't know what to do with your page and therefore leave.

Originally posted here on Personal SEO:http://personalseo.com/2012/07/what-not-to-do-in-seo/ Be sure to head over to our Facebook Page to stay up on the latest in SEO tactics

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Gene Riemenschneider

Home Point Real Estate - Brentwood, CA

Turning Houses into Homes

Tammy you always put out such great information. Thanks for the post.

Jul 12, 2012 03:18 AM

John DL Arendsen

CREST "BACKYARD' HOMES, ON THE LEVEL General & Manufactured Home Contractor, TAG Real Estate Sales & Investments - Leucadia, CA

Crest Backyard Homes "ADU" dealer & RE Developer

Wow! Some great info here. I'm going to send this link to my webmaster/s now. Thanks!

Jul 12, 2012 04:12 AM

Tammy Emineth

Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT

Content Marketer, SEO Teacher, Website Fixer

Susan, there's always room for improvement and just when you think you've got it right Google will change the whole thing. Ha ha

John, take a look at some of my most recent blog post about recovering from Google penalties. This might help.

Gretchen, thank you for stopping by and commenting.

Shannon, it's not so much pushing traffic away from your website but offering the mother resources. You always want an external link to open in a new tab or window so that people are not actually leaving your site to go somewhere else. But if you're talking about a local zoo you want to put in the link to the actual zoos page.

Gary, rebuilding it an excellent way to stay optimized.

Mitch, the problem with mistakes is that once you make them Google is not too kind on forgiveness. It's best to try not to make the mistakes at all. But when you have take a look at my most recent articles on recovering from a Google penalty.

Fred, thanks for stopping by.

Bob, great! I hope it was informative.

Wayne, will be moving the end of the month and I cannot wait for cooler weather. Coer d'Alene is one of my favorite places in the Northwest.

Gene, awesome! Glad this was helpful.

John, great. Make sure they don't do anything to harm your rankings.

Jul 12, 2012 05:02 AM

Marte Cliff

Marte Cliff Copywriting - Priest River, ID

Your real estate writer

Tammy, as usual, your generosity is overwhelming. I have to leave soon, so will bookmark this to come back and follow the links and further digest your advice.

But first -I have to go reblog this.

Jul 12, 2012 05:58 AM

Suzie DeYoung

Fridrich & Clark Realty, LLC - Brentwood, TN

So helpful, Tammy, as always! I am grateful for all I am learning from you!

Jul 12, 2012 06:25 AM

Evelyn Kennedy

Alain Pinel Realtors - Alameda, CA

Alameda, Real Estate, Alameda, CA

Tammy:

Thank for the tips. I am doing most of what you say, but links and back links are still a problems for me. I need to read your linked articles. Thanks.

Jul 12, 2012 06:57 AM

Jerry Morse

The Morse Company - Janesville, WI

BBA,GRI

This is one of those areas where I will never know it all and it keeps changing. But thanks to people like you I can improve.

Jul 12, 2012 07:47 AM

Rob Arnold

Sand Dollar Realty Group, Inc. - Altamonte Springs, FL

Metro Orlando Full Service - Investor Friendly & F

Great advice. I'm always working on my Google ranking. Google has gotten much smarter over the years with what they look at.

Jul 12, 2012 08:03 AM

Jordy Brisbin

Sutton Centre Realty - Vancouver, BC

It is a nice change to see and AR blog that offers useful information.

My site used to rank awesome, but there was a technical problem with the host. I think it was through images, that google was indexing my editor version of my website. There are actually three domains that my website is on, but only the public version is intended to be indexed and shown publicly, but somehow they were all showing up in google results. Immediately after noticing this, my site pretty much fell right out of google... The host did resolve this technical issue, but the damage was done... My site is recovering now, and I get up to a few thousand visitors a month, but i used to get 3 or 4 times that. Dont piss off Google.

I am pretty sure that Facebook links will be hidden behind your login, so wont be seen by google anyways... maybe for pages, but I am not certain... and as far as i know, twitter links are all no-follow, so you wont get rank from that... Twitter ranks great, though... My twitter account often comes up above my website for many local search criteria.

Jul 12, 2012 08:40 AM

Jim Miner

Miner Noh & Associates - Phoenix, AZ

Loan Modfication & Short Sale Specialist

Good "stuff", and thank you for taking the time to share.

Jul 12, 2012 09:23 AM

Woody Edwards

First Choice Realty, Inc - Chesterfield, VA

A Realtor® Who Answers His Phone!

Thank you for the informative blog. Some I already knew, but you got me to thinking about my site much more seriously.

Jul 12, 2012 10:37 AM

Mike Frazier

Carousel Realty of Dyer County - Dyersburg, TN

Northwest Tennessee Realtor

Tammy, fresh content is the mistake many make when trying to get a site well indexed. I made the unrelevant links mistake several years ago but took that page down and got back my first page ranking and prior position the very next day.

Jul 12, 2012 01:59 PM

Bill Fields

Bill Fields Learning Systems - Treasure Island, FL

Always great information that is readily implemented, thanks.

Jul 12, 2012 09:42 PM

Ken Brandon

Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC

Camp Lejeune, Jacksonville, NC

What I really appreciate about your posts is that, in addition to always being extremely informative, they are written in a way that is easily understood so I am able to apply the information.

Jul 15, 2012 05:57 AM

Tammy Emineth

Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT

Content Marketer, SEO Teacher, Website Fixer

Thanks so much for all the imput and glad this was a helpful post! Stay tuned and subscribe for more and be sure to check out http://www.facebook.com/personalseo for more tips

Jul 15, 2012 12:24 PM

Women of Westchester Working Together

Women of Westchester Working Together - West Harrison, NY

Women helping Women get ahead

Tammy - Thx so much for the simple do's and don'ts. This is very easy to follow. Thank you.

Jul 15, 2012 12:26 PM

Adrian Willanger

206 909-7536 AdrianWillanger-broker.com - Seattle, WA

Profit from my two decades of experience

Tammy-always a good read, thanks for sharing your SEO knowledge with us.

Best

Aug 13, 2012 01:25 AM

John DL Arendsen

CREST "BACKYARD' HOMES, ON THE LEVEL General & Manufactured Home Contractor, TAG Real Estate Sales & Investments - Leucadia, CA

Crest Backyard Homes "ADU" dealer & RE Developer

Great info. Now to just figure out what you just said and run with it. Thanks

Sep 04, 2012 02:05 AM

Wayne B. Pruner

Oregon First - Tigard, OR

Tigard Oregon Homes for Sale, Realtor, GRI

Thanks for the info. I always appreciate your advice. It does help.

Nov 08, 2012 01:39 PM

Karen Anne Stone

New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX

Fort Worth Real Estate

Tammy: In reading your first point, I have read so many blog posts where the writer thought that if they include a link and make it in bold print once... it is good, and then conclude that perhaps doing it two or three times in each paragraph must be better.

They end up with the same bolded link perhaps ten, fifteen, even twenty times per post. It ends up looking so childish... and it also makes it very difficult to read.

Nov 29, 2012 04:17 PM