Agent to Agent Referrals

Real Estate Agent with Keller Williams Realty, Kansas City North

Last week our office finished teaching the Keller Williams 36:12:3 class.  That stands for 36 listings in 12 months with 3 hours of lead generation per day.  I personally taught two of these classes myself, one for Marketing and the other for Agent to Agent Referrals. Although every one of the 12 or so classes was worth the time spent, I personally enjoyed teaching the Agent to Agent Referrals class the best.

The manual says, "Agent to Agent Referrals is probably the most overlooked source of income for real estate agents."  I would agree with that statement because there were actually several agents in the class that have never taken advantage of this.  Of course now they will not forget this opportunity that exists and I'm sure will be much more proactive about it the next time one of their sellers is moving out of the Kansas City area to another state.

Teaching this class forced me to think about my own A2A referrals I've had this last year.  I won't go into detail, but I will say I've made some VERY good (and easy) money from them in 2007.  It also made me realize that I've done a terrible job of keeping in contact with the agents that referred me the business in the first place. 

Because of this class, I've decided to do a better job of cultivating more of this business. I know there has got to be hundreds of agents out there that have clients moving into the Kansas City area every single year.

I would like to use ActiveRain to meet these agents and offer my services to them.  To show them that I'm an experienced agent here in Kansas City and that I will take very good care of their referral clients because I realize it reflects back on them. Oh sure, the best part is that they get paid in the transaction, but if you're like me, you want to know that your client is in good hands.

If any one out there currently has a client moving to Kansas City this year, please don't hesitate to call or email me.  I'd love to help you!!!



Comments (4)

Scott Daniels Florida Real Estate 2.0. Agents Earn 100% Commission.
Florida List For Less Realty, Inc. Broker/Owner. - Cooper City, FL


Always great to remind us of A2A referrals especially when many of us have left "Business on the table"..

Thank You. 

Jan 13, 2008 10:11 AM
Heather Fitzgerald
REALTY WORLD-Harbert Company, Inc. - Greenwood, IN
REALTOR Greenwood Indiana Real Estate

Thanks for that good reminder.  Any knowledge that you care to share on the Keller Williams 35:12:3 is great, even though I am not a Keller Williams agent currently.


Jan 13, 2008 10:34 AM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
Hi Ron - I've found ActiveRain to be a great place to build a referral network. I'll keep you in mind for Kansas City, and if you know of anyone looking for a vacation or second home in Las Vegas, send them my way!
Jan 13, 2008 12:58 PM
Christopher Ohlsen
Credit Werx, LLC. - Malone, NY
I don't have a client currently moving to the area, if i do I will keep you in mind, however you are right on about agent to agent relationships, I am not a real estate agent but I do exhcange leads withs others in my same industry quite succesfull, depending on the type of real estate being financed
Jan 15, 2008 11:49 AM