Sometimes, if you want a job done right, you have to do it yourself. That kind of reasoning can hold you back from obtaining monumental success, however. Because most of the truly successful people in the world who catapult themselves to the top of the money heap rely on somebody else to do the job for them. They delegate. They choose wisely. They let go and learn how to accept, if necessary, mediocrity. Because nobody is ever gonna do the job the same way as you would. That's just fact, Jack. Yet, there is no mediocrity in my world; I won't allow it. My standards are high.
Remember way back when they used to say the most important person at any given company was the receptionist? In some ways it was even true. First point of contact. Impressions formed. But today most of those people have vanished. We have voice mail. Nobody answers their phone. And many executives don't even have a secretary anymore to rely upon. It's a miracle anything ever gets done correctly in our isolated, assembly-line and remote-controlled worlds.
Which is why my clients like the fact that some of the more important aspects of real estate still retain a personal touch by their Sacramento real estate agent. Every client deserves my individual attention. Yeah, the problem with that kind of attitude is I will never close 1,000 homes a year in Sacramento. In fact, I may never close 300 homes a year. But when you figure most real estate agents close only 3 to 4 homes a year, my present production level of more than 100 home sales in a 12-month period is spectacular enough just the way it is. I don't need to be any more of a supernova than I am already perceived to be.
I expect to be good at my job. I strive for excellence. I don't want to accept mediocrity, and that's what passing the buck means when it comes right down to it. Besides, some of us are Type A personalities and we can't hand over the keys to our business to anybody else. We want to be the driver, sick little puppies that we are. We're the kind of people who plan and carry through our plans.
If you can believe it, I spent several hours yesterday poring over photographs for my upcoming pool home listing in Carmichael. I inspected the 20 to 30 angle shots of the pool, hoping to capture the light just right. I considered the close-ups, adjusting the focus on objects in the distance, making sure fence lines are level both horizontally and vertically so it's pleasing to the eye and not out of balance. I compensated for the shadows and brightened dark areas. I agonized over photos of the front of the home. Nothing I hate more than having a concrete mess as the main focus of a home. Too many driveways dominate photographs online.
In the end, my clients are thrilled. If they're happy, so am I. Because if your photographs don't look good online, your home doesn't look good online, and it's not in my DNA to let that happen. When you hire Elizabeth Weintraub as your Sacramento real estate agent, I personally oversee every aspect of your transaction. You get that personal touch, no matter what.
Photograph: Elizabeth Weintraub shopping in Midtown Sacramento
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