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Many people ask me where I see the future of home staging, or whether I think it’s a fad that will die out when people will stop decorating their homes to sell quickly and for top dollar.
We’ll eventually get to the point where staging a house is something that you just do when it’s time to sell
Look what happened to “home inspections.” Most people today wouldn’t buy a home without having it inspected first in order to make sure that the roof doesn’t leak, the foundation is solid, the furnace works, etc. There was a time when nobody did home inspections, and now it’s an accepted practice. That’s where home staging is going.
In fact, I’m already seeing that in certain neighborhoods in Toronto. That certainly wasn’t the case five years ago, but there are neighborhoods like Leaside, Riverdale and the Beach, where a good percentage of sellers always stage their homes when they put them on the market. It’s something they know they have to do to stand out or even hold their own with their competition. It’s part of the process of selling a home. That will eventually be the case in most locations, especially major cities.
The future for home staging is very strong
It’s not like the world is suddenly going to say, “Let’s just go back to buying really ugly houses.” That’s not going to happen. Greater numbers of people are becoming increasingly savvy about what a difference design can make, yet they don’t have the time or talent to do it themselves.
You only have to look at prime time television to see that. There was a time when HGTV didn’t exist, but even when it first started, it was a real fringe thing. Only certain kinds of people watched decorating shows, and now everybody watches!
Oprah is always talking about decorating and design. There are home makeover shows on prime time networks and there are thousands of decorating (or “shelter”) magazines, so more and more people are becoming aware of the difference it makes when things look good and they aspire to live the lifestyle they see portrayed.
Besides, as more home sellers hire real estate stagers, others will realize they have to follow the practice otherwise their un-staged homes will look even worse by comparison.
Home Staging Marries the Sexy Topics of Decorating and Making Money in Real Estate
As people continue to look for ways to make money in real estate, home staging becomes part of the equation, so that’s never going away. Home staging marries the two sexy topics of decorating and making money in real estate, and people are always going to be interested in those two topics. I don’t see home staging being something that’s a flash in the pan and then suddenly disappearing. I see it continuing to grow.
Read the rest of The Future of Home Staging.
Debra Gould, The Staging Diva ®
President, Six Elements Inc. Home Staging
Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses.
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