Mortgage and Lending with Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 NMLS # 6869

"Toot Your own Horn!”


On Friday, I got a call from someone that had just read one of my blogs. She said, she wasn’t sure why she was contacting me since she was already talking to her local bank about refinancing. Now that is a great way to start a conversation.


I asked, if you are already talking to your local bank about refinancing, then how can I assist you. She said that after reading my blog, she felt I knew what I was talking about, even though we didn’t really know each other. Then she offered that the loan officer she has spoken to at her bank didn’t give her a warm and fuzzy feeling.


Stand out above the restShe then asked a brilliant question, what can you do for me that my bank can’t do. Here is what I told her. “YOU GET ME”. Ok, she said that’s fair, when can we get together.


If you don’t toot your own horn, who will?



If You Don’t Toot Your Own Horn—Who Will?

By Karen Deis

Is it better to call attention to yourself? Or wait and have someone discovers how wonderful and great you really are?

We tend to look down upon people who brag, boast and toot their own horn (so to speak).

We also tend to admire the quiet heroes, those who work for years, hoping to get some type of recognition—a pat on the back; a mention in the local newspaper.

Kevin Skinner is a chicken catcher from Kentucky who wears his baseball cap backwards, a southern accent you can barely understand, and who has written over 30 original songs.

Kari Callin is a radiology tech with a cleft lip/pallet, in dirty jeans and tennis shoes, who tried out for job as a singer on a cruise ship and was told, “she didn’t look the part."

Susan Boyle is a church basement lady from Scotland who recorded a demo tape of her voice in 1999 and gave copies of them only to a few friends.

Right now, combined, they have had over hundreds of millions of hits on YouTube (and counting). What does each of they have in common?

Each of them has spent “wasted” years waiting to be discovered! And each has been “discovered” on Britain’s and America’s Got Talent shows.

When I was in the mortgage business, I created marketing systems within my own team, where we marketed directly to consumers. Up until that time, the battle cry was that you had to call on Realtors in order to be successful. I knew I was on to something because one of my best closing years was $60 million in fundings, with almost 80% of the leads coming from my marketing efforts.

It took me years to create a step-by-step system that other could duplicate, but I became a shameless self-promoter and the systems I created have been tweaked and updated and are still being used by originators all over the world (yes, the world).

So, what are you waiting for? Are you a whole lot better than you think you are? Are you reluctant to promote yourself or let others know how good you really are?

Can you over do it? I don’t think so, as long as what you do is worth promoting.

Think about the “stars” in sports, business, government, show business, in the mortgage industry? You know who they are and they are not quiet! They let everyone know how awesome they are. Even Kim Kardashian is has the “famous for being famous thing” down pat.

According to one expert, anyone that says your success should be “quiet” has never achieved anything worth shouting about!

What are you good at?


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Joe Petrowsky, NMLS #6869

Right Trac Financial Group, Inc. NMLS #2709

110 Main St.

Manchester, Ct. 06042

Office: 860 647-7701 x116

Fax: 860 647-8940

Cell: 860 836-9294


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Joe Petrowsky does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.

Equal Housing Statement: We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing becuase of race, color, religion, sex, handicap, familial status, or national origin.


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Team Honeycutt
Allen Tate - Concord, NC

I like your Toot Your Own Horn title for your blog. I agree with you. If we don't feel good enough about ourselves to tell people we are good, we probably aren't as good as we think. The examples of people who had wasted a lot of time until they were discovered is amazing.


Jul 17, 2012 02:36 AM #1
Pat Champion
Coldwell Banker Camelot Realty - Mount Dora, FL
Call the "CHAMPION" for all your real estate needs

I love the Toot Your Own Horn it really does pay for us to confident whenever we know our job and the service we can give. Congrats to you.

Jul 17, 2012 02:50 AM #2
Richard and Beth Witt
Long Island Cash Home Buyer - Massapequa, NY
Long Island Cash Home Buyer 516-330-6940

She then asked a brilliant question, what can you do for me that my bank can’t do. Here is what I told her. “YOU GET ME”. Ok, she said that’s fair, when can we get together.

Joe... I'm going to change that to... what can you do for me that Agent X can't do...  Answer " Your Get Me"...

how cool is that answer...

I'll be sharing this with my agents at out weekly training meeting... of course I'll give you credit..

Jul 17, 2012 05:22 AM #3
Joshua Zargari
MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY
MJ Decorators Workshop

Well said Joe.

I think that the personal service that you'll give her, is worth a lot.

Jul 17, 2012 06:03 AM #4
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Oh that is so great!  that is awesome!

Jul 17, 2012 11:18 AM #5
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

I agree about being a shameless promoter for sure that is why I am known everywhere and have my Put...CHarles IN Charge logo everywhere.

Jul 17, 2012 11:36 AM #6
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Joe, I just LOVE IT!!! "You get me." Nothing more needs to be said.


Jul 17, 2012 12:49 PM #7
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Joe I got a call like that today for much of the same reasons, and she contacted me because of my blogs on AR.

Jul 17, 2012 01:14 PM #8
David Burrows
Classic Realty - Fairfax, VA
No Pressure, Just Seriously Devoted to Real Estate

Joe, you have to toot your own horn at times. Like the old saying goes, the only difference between me and my competition is how I treat the customer. I wish you much success with your new client.

Jul 17, 2012 08:59 PM #9
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Joe.  Great title and such an important topic.  If we don't don't toot who will?

Jul 17, 2012 09:33 PM #10
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Joe Petrowsky

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