A few minutes ago I got this email:
Acct Id: firstname.lastname@example.org
The download link and activation code associated with
this account is now active and can be accessed here:
Let's Work Together!
There's no way on earth that I'd click that link (which I have deactivated, by the way).
But seeing this got me to thinking about the links I click and the links I don't.
What makes me trust one email and not another?
Is it because I've gotten numerous informative emails from that person in the past? With all the spam in our in-boxes, who knows? I may have gotten several messages from Jeffrey but just don't recognize him.
What can and should we do to make sure that the people we need to reach see our emails as "safe?"
What can and should we be doing to make sure they get opened instead of deleted immediately?
When someone signs up on our websites to get information, how can we make SURE they'll recognize us and know that they asked for that information?
One way is by clearly stating our names and business in the from line.