Is it about you or your client?

By
Services for Real Estate Pros with Digital and Direct Response Marketing

What is your company's tag line?  

At Trump U we have been using 'We Teach Success'.  To me this line is all about TrumpU and not about our clients.

To change this we are doing two things:

1) We are reevaluating this copy.  One idea we are playing around with is: Invest in Your Success

If you have other ideas let me know in the comments section.

2) We are spending money and using our resources to promote our client's successes.  We are working with the press to share our client's stories with the world.  Early results from our clients have been very positive.  They are seeing increased traffic to their sites and inquires into their businesses.  Here are a few of the latest stories:

Recording Studio and Music Store Grows With Knowledge Gained from Donald Trump

Commercial Property Holiday Decorating Service Acquired by Trump University Student

Trump University Helps Aspired Entrepreneur Launch Global Recovery Service

There are three marketing strategies behind this effort.

  1. We live up to the promise of helping our clients achieve success by promoting their business using our budget and resources.  Who wouldn't want a little free marketing and PR?
  2. It is more effective if the Trump U story is told by a client who has achieved success then by any marketing we could do on our own.  Word of mouth marketing is one of the most effective ways to get your message across. The challenge is getting people to tell the story. 
  3. Each press release we put out contains text links back to our site which helps build inbound links.  Those links help people searching the internet find us.

We are continuing this strategy going forward and will post the stories on our site as we send them out to the press.

Are your customers or clients telling your story?

Are you giving them a reason to talk about you? 

What are you doing to help your clients succeed?

Let me know with a comment below.

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Rainer
13,196
Terry Kuehn
Family Real Estate Services, Inc. - Tacoma, WA
Self-Directed Roth IRA Associate
Excellent points. Over the years, I have noticed more and more marketing and sales individuals attempting to glamorize their own existence. If I tell you how good I am, that's one thing, but if I tell you that I helped little Jimmy become a kazillionaire and give you his phone number, that's something different. At that point, you'll probably go check out little Jimmy and see what its all about. Maybe you'd like to become a kazillionaire also. And then you'll probably get back with me so I can help you become one.
Feb 05, 2008 03:41 PM #1
Rainmaker
160,658
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Terry,

Thanks for the note and you got the idea.

Feb 05, 2008 09:27 PM #2
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Rainmaker
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Josef Katz

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