I'm not consistent at Pintrest by any means, but I love my "boards" of: "Places I Want To Go", "Resort Vacation Spots", "Great Escapes", Kitchen Ideas, Bath Ideas, Master Bedroom Ideas, Landscape Ideas, Kids Room Ideas, Elevations, Places to Relax etc. Try it - It's fun.
I recently succumbed to peer pressure and joined Pinterest. Everyone kept telling me how they can spend hours on end scrolling through the website – and how much I would ‘just love it’ - but I’m trying to use my new ‘boards’ for good and not evil. (I think most of my clients would agree with me that something that took hours and hours away from my work is probably evil.)
For any strangers to Pinterest- it’s basically a collection of pictures and/or web links for recipes, decorating ideas, crafts, inspirational inspiration, funny cartoons, etc. I read something that described Pinterest as taking the place of tearing pages out of magazines and putting them into binders. (Or if you’re more like me – piles to someday be organized into binders.)
I initially joined as another way to keep in touch with family, friends, and clients (past, present, and future). I viewed it as another form of social media – where people could come to learn a little more about me, and I could stalk other people. My first few boards were titled, “Just in Case we Build Someday…”, “Some Food I’ll Probably Never Make…”, and “Books I Recommend”.
However - even without trying, real estate seems to infiltrate everything I do.
Within a week I had a board titled, “Staging Ideas (Home Selling)”. So now, while scrolling through Pinterest – if I come across a neat, tidy, well-accessorized room – I pin it to my “home staging” board. More than once I’ve suggested that a seller reference Pinterest for some good staging ideas. (Easy wall décor, closet/pantry organization, and inviting bedrooms are some of the easiest Pinterest ideas to copy.)
Pinterest seems to come up in conversation with buyers, too. More than once a buyer has come across an odd space in a potential new home; and I’ve replied, “You could find some good ideas for that space on Pinterest.” Sometimes it’s a seemingly underutilized (because it wasn’t staged) kitchen desk area or even just some random under the stair storage space…
And then just yesterday, I had the idea to post some pictures of my own listings. (Being the lawyer’s wife that I am, I read the “Acceptable Use Policy” first. There maybe is a little line in there saying that Pinterest user will not "use the Service for any commercial purpose or the benefit of any third party, except as otherwise explicitly permitted for you by Pinterest." I proceeded anyway. Please don’t call the Pinterest police.) I did NOT just post my MLS pictures. In fact, many of the pictures I put on Pinterest never made it to the MLS. And, I didn’t label my pictures with their accompanying addresses and list prices. Instead, I labeled my ‘pins’ with notes very similar to how I label my more personal collections: “Love this color combo.” And “This room belongs in a Pottery Barn catalog.”
Because so much of what you see on Pinterest is over-the-top beautiful (rooms and yards you’d only ever see in magazines) - what I’d really like to say about my listings is, “This exists in real life and you can own it for yourself!”
Check out my Pinterest boards at: http://pinterest.com/tarawinfield/
And…. Just out of curiosity. Who thought this blog was going to be about Twitter???