What Victoria Does to Get Your Home Sold!

Real Estate Agent with Illustrated Properties

Providing first class serivice for my sellers is exptremely important to me. It starts from the first moment I meet them by being a good listener and gaining an understanding of their wants, needs and goals.  Everyone is different so every transaction will be different as well.

Initial Meeting

Tour the home.....Listen to them..... then review all data pertinent to their home. This includes comps, area benefits and area concerns. Present them with my listing presentation which depending on their age, may be in print or on my IPad. For the higher end homes, this will have some advance customization for them specifically. Then agree on a follow up date and time if not getting the listing signed right then.

Listing Signed

Review all documents in detail with the client as they sign them. If at their home, I have them sign in duplicate so that I can leave a fully executed copy with them. Then I place the keybox on their door and immediately order a sign to be installed if permitted.

Back at the office, my assistant now enters the listing onto the MLS.  It will auto populate to many sites. Where it can be enhanced, all efforts are made to add additional photos and verbeage. It is also manually entered onto many other sites. I blog it here on ActiveRain, Facebook and Twitter it.  Our virtual assistant overseas then Craigslist it several times a day everyday.  A multi page handout to be left at the home for potential buyers is now generated and hand delivered to the sellers.

Next the open houses are planned.  One for agents, serving lunch to generate more traffic and one for the public, typically on a Sunday. They are promoted via craigslist, listingbook, realtor.com, KW and others.  Very detailed sign in sheets are present at the Public open to capture buyer leads. 

The marketing continues in all aspects until there is an accepted contract and agreement on price, terms and conditions.  Feed back on showings accumulated and recorded so that any adjustments that are necessary can be made. This may relate to price or to something simple like staging.

The Offer

Once an offer has been presented the game begins, going back and forth with price and terms until agreement is made. Proof of funds or a true mortgage approval is necessary for this to happen.

I attend inspections of my seller's homes. I find that many problems can be headed off on the spot.  At the least, you have a clear understanding of any issues at hand.  If there are issues, I work to get estimates on how to solve any problems and agreement between parties as to how they will be addressed.

If there is a mortgage contingency, that date is carefully monitored. Once that date has passed, the mortgage secured, then it is just waiting for a close.

The Closing

Once the closing date has been set, I make arrangements to tour the property one hour before closing.  Lots of things can happen over night so it's always day of. Then it's off to the closing table where hopefully we lots of happy faces.


I like to stay in touch, alot, during the first 30 days, especially if they are new to the area.  I often will present them with a map and all important locations premapped out for them.  Also a resource list for things like, Home Depot, a vet, the hospital, the hardware store, etc.

After that it is just staying in touch via Email and the occasional phone call.

There are so many other small details that occur over this time that it is hard to really list them all here.  But this is most of it. 

Want me to sell your home?  Call or mail me for first class service!





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Adrian Willanger
206 909-7536 AdrianWillanger-broker.com - Seattle, WA
Profit from my two decades of experience

HI Victoria-I'm glad to see using social media to market their listings and has an active Craigslist marketing strategy.

Aug 09, 2012 08:20 AM #1
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Great advice Victoria, thanks for sharing your secrets to a successful close.

Oct 27, 2012 12:02 AM #2
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Victoria Lorusso

Florida and CT Real Estate
Find a home now!
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