We know you’re busy. As Real Estate Virtual Assistants who work with real estate agents on a daily basis, we understand the tight schedule you keep and the number of things you’re trying to keep balanced on your ever-growing plate. In fact, you may have already glanced down at the three points here in an effort to gather the information you want and get on with your day.
We get it! That’s why this post will be short and sweet and to the point.
We all want more likes and interactions on Facebook. It makes us feel like we are truly reaching our audience and building our clientele that will influence our business now and in the future. Yet, because of demanding schedules and honestly, more important things like showings, listing appointments, closing and basics like eating and spending time with your family; you can’t spend all day drumming up likes and comments on Facebook.
So, how can you drive traffic to your Facebook page? More importantly, how can you tell if you are even getting traffic to your site?
There’s a great metric on your Facebook page that measures your external traffic located in the Insights dashboard of your page. To find it, click on the tool icon under your Timeline cover photo and select View Insights in the dropdown menu. Click on Reach and scroll down to find "external referrers" at the bottom of the page. You'll see a list of websites and the number of users who arrived from each. Your website and search engines should be near the top of that list.
Now to boost the number of people visiting your Facebook page, make sure you’ve checked off each of the following simple tips!
1. Optimize for Google- Did you know you could optimize your Facebook page for Google? Be sure to fill out your profile completely, especially the About section, using keyword-rich information to help Google users find you and the real estate services you offer.
2. Drive leads to Facebook- Guest posts, webinars, teleconferences, interviews and your own blog are all great places to promote your Facebook page. Don’t be afraid to invite people to move from your blog to your Facebook page to talk more about a post, or let potential buyers know you post updated open house information each week to your page. Find creative ways to get people to see your Facebook page as an engaging tool!
3. Include social icons and share buttons on your website or blog- If you don’t have your social media icons on your website or blog; you’re missing out on an easy way for people on your website to interact with you on Facebook. You want these icons in as many visible places as possible!
Driving more people to your Facebook page can be as simple as a few minor changes to your Facebook page, website and blog! (I told you it'd be short and sweet!)
If you need help making these changes or would like to have one of our social media specialists take your social media off your plate; let us know! We’re here to help free up your time and put our expertise to work for you!
Blogging & Copywriting Specialist