When it comes to selling your house whether in the Naperville IL area or anywhere, the one thing Buyers demand these days is Value. If you are looking to SELL YOUR VACANT PROPERTY there are some steps you can take in order to maximize your home's value and minimize your time on the market. As a Leading Home Stager in the Chicagoland area, we strive to help our clients to achieve these goals and make the selling process easier by providing selling solutions that work. Following is our first article from our Why Stage A Vacant Home series.
What kind Of Signal is Your Vacant Home Sending?
Why Stage a Vacant Home
To a potential buyer, a vacant house for sale may signal opportunity. A buyer may immediately assume since the seller has moved on they are desperate to sell, add in factors like the condition and how long it has been on the market and the seller could fall victim to lower offers and extended market time. To sell a vacant house for top dollar, it is vital that the homeowner effectively package the home to enhance the buyer’s perception of worth.
It's important to remember just because you have a good product it doesn't mean the packaging doesn't matter. A perfect example is a fabulous property Chicagoland Home Staging recently had the opportunity to stage, this beautiful 10 unit townhouse complex purchased by an investor mid-construction had all the bells and whistles, and by all accounts they should have been selling fast but to their surprise 3 months later they still didn’t have one sale. Determined not to sell below market value they sought out a new plan of action and found a new Realtor with a different approach to marketing; package the property to appeal to its target market (AKA stage it) and leave the current selling price as is, within just days of launching the newly staged townhouse 2 units were under contract at list price and third in negotiations within a week.
This Chicago area home staging company turned lookers into buyers by increasing the perceived value of the property by creating a warm and inviting environment the target buyer could make an emotional connection to; they played up the properties strengths and made it easy for the selling agent to close the sales. When homes are vacant, every flaw is exposed and that puts equal emphasis on the positives and negatives of a house. The CHS team redirected the buyer’s focus, emphasizing the positive features of the home while visually diminishing the negatives.
Here are some photos:
Tip: Only a small percentage of buyers can visualize, so when they walk into your home, the vast majority won't actually be able to visualize the home's potential. By staging the first room the buyer sees we grabbed their attention immediately to insure a good first impression.
TIP: In a vacant home, most buyers have difficulty determining the actual size of the room and what would fit in it. We immediately erased any doubt and showed buyers this room would be a comfortable inviting space to live in.
TIP: Without furniture most buyers focus on the negatives; they will plainly see oddly placed windows, doors, or electrical and worn carpet and paint take center stage. By properly staging the room the buyers can easily focus on the positive aspects and often remove the objections.
MORE AFTER PHOTOS:
If you’re not sure where to start and what’s right for your home? Chicagoland Home Staging can help; the CHS team has an amazing track record of success with over 250 million dollars of staged properties sold. Join the Realtors, Investors, Banks, and Homeowners who maximized their homes potential and sold quickly. Please visit www.chicagolandhomestaging.com for more information or Call Margaret Gehr 815-530-3566 or Kathy Lobkovich 630-631-7426 today!
To read our Top 10 Home Selling Tips to get you house ready for sale click here.
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