he got me curious

Mortgage and Lending with Christensen Financial Mortgage 385907

You know at times all this social media, and blogging stuff just confuses the daylights out of me. So if I don't make my points as clearly as possible please, forgive me. But, here's how the story goes.

Actually. I'm over on Facebook and I notice that Steve Loynd is referencing a post he wrote, and was featured for on Active Rain. AR is where I first got introduced to Steve, and I followed and friended him on Facebook. I was rewarded for this "big time," in my opinion, as I discoved, and shared the fact, that Steve is an outstanding photographer. His NH North Country photos are professional quality, very enjoyable. Okay, back to AR. Steve's post is entitled

"two past posts score big years later"

if you're interested in the content jump over and read the post.

this got me curious

So, I was talking with the Mayor yesterday and we were discussing some of the benefits of the "Rain." He's a newbie and while he says he's committed frankly, like many of us he's having a hard time getting started. 

I was stressing to him the importance of a strong profile as this is, or can be your cyberspace business/calling card.

Is there a point here, you may be wondering?

Patience please, there is.

AR can and will generate a lot of "google" juice and one of the benefits is that if used properly it will help people, and potential clients find you through categories as opposed to just by name. People then get to view your profile in many cases which allows you to show them your experience, backgound, and contact info.

Here comes the point.

If you're looking to purchase a home in Port Charlotte, Florida, and you need a mortgage, you might "google" port charlotte loan officer.

and who comes up at the top?

you'll have to perform the exercise to find out. But why does that individual show up, at the top? Two reasons...

the first is a blog written back on 3/7/2011, that apparently has a great deal of staying power.

now, I started out by telling you that I don't necessarily understand all this stuff, and I don't. So why it still dominates I don't know, but it does, and I'm okay with that.

also, the next individual mentioned, is the same person, and it is picking up all/most of his postings.

So, the point

Steve's right

after about 16 months I am still reaping the benfits of that posting

and I know that because I read Steve's post and

he got me curious



Comments (63)

Kristin Hamilton CA Realtor
Sun Lakes Realty - Banning, CA
(909) 557-6966- Specialize 55+ Communties Banning

Hi Jay,

I am confused about the SEO too but I struggle along and I will get calls and emails and they will mention a post over a year ago or more. I just keep plugging along and hoping it is working but making good AR friends in the process.

Jul 23, 2012 04:27 AM
Julie Bethel
RE/MAX First Choice - Park Rapids, MN - Park Rapids, MN
Secretary - RE/MAX First Choice 218-732-1191

This is so cool, so I thought I would google myself Secretary Park Rapids MN and guess what showed up...thats right my active rain profile!!!!  Thanks for the great info!!!

Jul 23, 2012 04:35 AM
Philip Hoblin
Petrie International - Manhattan, NY
Founder of The Hoblin Institute, a firm that speci

It all works. But, if you want to maximize your returns nothing works better than the implimentation of a great strategy. Call or write if you ever need guidance.



Jul 23, 2012 05:28 AM
Patricia Puckridge
pat@patanddonna.com/828-691-9625 - Asheville, NC
GRI, CRS, ABR, PHP, SRES, Keller Williams
Hey Jay, Funny blog to read and makes me want to keep plugging along with my posts.
Jul 23, 2012 06:00 AM
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

Always a good reminder to stay the course, keep posting.

Jul 23, 2012 06:12 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

This is also a good reminder to remain curious. You never know what you might learn.

Jul 23, 2012 06:23 AM
Melissa Brown
Helen Adams Realty - Charlotte, NC
Realtor - South Charlotte NC Homes for Sale

Jay, I agree!  I've got some posts that i wrote 2 years ago that still rank high, and I don't know why!!!  Not going to worry about it though, it's working for me while I'm sleeping and doing other things!

Congrats to you!  Catchy title, got me curious!

Jul 23, 2012 06:35 AM
John DL Arendsen
CREST "BACKYARD' HOMES, ON THE LEVEL General & Manufactured Home Contractor, TAG Real Estate Sales & Investments - Leucadia, CA
Crest Backyard Homes "ADU" dealer & RE Developer

Very interesting. I'm learning more about this whole blogging, SEO, Google Juice, website presence, etc. stuff everyday. Just when I'm in a comfort zone and finally think I've got a handle on it something new pops up and voila I'm back out there picking you know what with the chickens. LOL!!

Jul 23, 2012 08:01 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTORĀ®, EcoBroker, GREEN

Good for you!  Those "tags" don't hurt either when it comes to staying power.  Best of luck!

Jul 23, 2012 08:12 AM
Jay Beckingham
Christensen Financial Mortgage - Port St Lucie, FL
Seniors ROCK!

Once again thank you all for your comments. I have read them all and something happened. you all

made me curious

so i tried something different, i "googled" cape coral loan officer, and my AR profile showed up. under it is a subtitle stating blogs containing cape coral, but that was not there last week when i did the same thing.

so i've got tags that reference cape coral, it's the city of my business, it's in my address, and i try to make sure it's referenced when i blog about anything that has or may have a relationship with the cape, and i attempt to blog frequently.

so somewhere in all that i show up on the top.

why? i don't know.

happy blogging.



Jul 23, 2012 10:25 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Jay,

You are not the first to talk about the long-time value of your past blogs. Now we just need to know, which topics seem to have such power.

Jul 23, 2012 12:11 PM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Jay, this was so ironic, because at about 2:30am, I decided to google myself, what the heck, and then wrote a post about it today...a bunch of us were on the same wavelength, as I saw a couple of others pop up in the blogroll this morning with the very same thought. History pays in google juice. You did Steve proud!

Jul 23, 2012 01:54 PM
Jay Beckingham
Christensen Financial Mortgage - Port St Lucie, FL
Seniors ROCK!


unfortunately, i have no idea. wish i did.


great minds think alike. that explains why you and Steve had an interest in the topic, the jury is still out on me.



Jul 23, 2012 08:42 PM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Active Rain does a great job of studying and sharing Google's newest ranking techniques to help us understand how to optimize our SEO.

Jul 23, 2012 09:51 PM
Jay Beckingham
Christensen Financial Mortgage - Port St Lucie, FL
Seniors ROCK!


I know that they understand and do a fantastic job.

One very big THANK YOU for their efforts.



Jul 23, 2012 10:27 PM
Amy Steele Realtor SRS CNE NHS MRP LUXE
JP and Associates - North Richland Hills, TX
Amy Steele Estates Group LLC

Bob had shown us that you can look at your past posts and see how much traffic they've recieved. If they are posts generating a lot you might want to consider reposting it with some updates or changes.  I am still needing to do that!

Jul 25, 2012 07:18 AM
Jay Beckingham
Christensen Financial Mortgage - Port St Lucie, FL
Seniors ROCK!


i'm not sure i know how to do that, repost. does that mean rewrite with additions, teeks?



Jul 25, 2012 08:48 AM
Mike&Marie Edwards
Estes Village properties & Plains Real Estate in Greely/Windsor - Fort Collins, CO
"We Bring You Home To Colorado"

We're new to blogging, so your post just helped to affirm why we need to move forward...thank you for the great post! 

Jul 25, 2012 02:11 PM
Jay Beckingham
Christensen Financial Mortgage - Port St Lucie, FL
Seniors ROCK!

Mike & Marie,

Initially I wondered what the benefits would be. I was certainly okay with sharing my knowledge and experience(s) with others, but then the clients started calling.

I average 5-6 closings from blogging per year. I'm looking to improve those numbers.

good luck


Jul 25, 2012 07:43 PM
Pat & Steve Pribisko
Keller Williams Greater Cleveland West - Westlake, OH

Thanks for sharing with us what comes from onr contact.

Jul 29, 2012 03:10 AM