Good, Better and Best

Services for Real Estate Pros

Switching from PC to Mac: a rite of passage. Not just a decision, but an experience.

As I navigate this gauntlet, a pattern has jumped out at me. Here were two outstanding machines – a Toshiba Satellite and a MacBook Pro – and I am stuck using them both right now. I know I need to make my move, but I hesitate. A new client from Carolina One Real Estate in Charleston told me I would never get out of limbo until I just “make the jump”. He says I must not hesitate, lest I cause myself unnecessary pain. He says I need to rip off the band aid.

The most compelling point he made, though, was in his encouragement to “make the jump”. Where had I heard that phrase before? Yes!  It’s what Han Solo said to Chubaka when they were about to blast off to light speed. “Hold on! I want to make the jump”, he said.

Making the jump from better to best is not a decision, it truly is an adventure. Dangerous? Maybe. Worth it? Definitely.

I’ve been through this already, making the jumps from Blackberry to Droid to iPhone, and it was an adventure. With a smart phone. you are forced to make a clean break, which is a blessing because it gets the pain over quickly. There were things I had to give up, like a keyboard or a free navigation system, but the best is best for a reason. In the case of Apple, I don’t think the key benefit is reliability or features or sex appeal. It’s feel. The MacBook Pro and iPhone feel better than their counterparts. They seem heavier, even though I know they are lighter. PCs and Droids are great, but each button and hinge and finish on the Apple equivalent is better, and the sum of all those superior parts makes them best. Is that the key to best? The sum of superior parts? It couldn’t be that simple, could it?

It’s the same thing with cars. I love all cars. One of my favorite things about being on the road a lot is I get to rent all kinds of cars. I had a blast with a mini-van in Maryland this week, for example. Being a car guy, I’ve had a bunch of different cars in my life, and I wish it weren’t true, but American and Japanese cars are PCs and Droids. German cars are the Apple of their space. They feel completely different, like every individual component of the car, from the door handle to the steering wheel, is heavier in a good way. If you’ve driven all three, you know what I mean. I love them all, but Germans make the best because of their engineering, and the quality of each individual part, which translates to feel.

I would imagine musical instruments have this same quality differentiator. You can play a great guitar, and then you play a Les Paul and you know you have the best in your hand.

So, how does this relate to our business? I’m not sure, but if we take the mystery out of why the best feels like the best, it might just come down to the sum of a bunch of better parts. Glass and metal on an iPhone instead of plastic and plastic on a Droid.

Is it possible to accomplish the equivalent in real estate? Become tangibly better in little ways and achieve the status of best in the process?

It’s at least worth a try. Our clients have given us feedback that the things we teach in our OwnAmerica Investment Certification course are core to real estate. We teach a dimension of product knowledge that does make you smarter about the underlying asset you sell. Sure, we help our clients make more money by closing more transactions with new clients. And sure, we provide the only toolset in the business that actually makes it easy, but I am after something more. I want our clients’ clients to come away from the experience with a sense that they have just experienced the best. Something feels different. Like an added dimension to professionalism. Houses as homes. Houses as rental properties. All good. Houses as little pieces of America. That feels right.

Click here to join learn more.

Thanks for reading…



This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
ActiveRain Community
investment property
real estate investors

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Very convicing!


Love and light,


Jul 22, 2012 10:38 AM #1
Charles Stallions Real Estate Services
Charles Stallions Real Estate Services Inc - Gulf Breeze, FL
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.

If they were giving away MACs I would change from my PC. I have an Ipad and Iphone if microsoft comes out with either I would get rid of them and take it. Nothing beats Micro soft

Jul 22, 2012 11:07 AM #2
Nancy Vitkovich
Keller Williams East Valley - Tempe, AZ
I, too, have an I-Phone and I-Pad, which i use all the time... My laptop is a PC. I still am looking for a good app to put my contacts into the I-Pad. Any suggestions?
Jul 22, 2012 11:35 AM #3
Laura Murray
Weichert - Silver Spring, MD
Search Montgomery Co., MD for homes

You will love your Mac, after many years with a PC - I made the switch.  I will neer look back.  Quick caution, if you begin to have quirky problems with an application it may be because it is nt compatible with the MAC browser.  Keep a PC for backup.

Jul 22, 2012 11:01 PM #4
Chris and Dick Dovorany
Homes for Sale in Naples, Bonita Springs and Estero, Florida - Naples, FL
Broker/Associate at Premiere Plus Realty

Our MLS system has just now made itself compatable with MAC.  Maybe at this stage I will stick to the PC.  I understand jumping from one to another Iphone vs Droid etc but I still don't get what a MAC can do that a PC will do except maybe less viruses.

Jul 22, 2012 11:03 PM #5
Ryan Pringle
Realtor, GRI, Keller Williams - Woodland Hills, CA
I have been thinking about switching due to the virus issue. I am worried about compatibility. Can anyone tell me what I will lose?
Jul 23, 2012 12:49 AM #6
Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

While I agree that the "feel" of quality on a Mac is better than the average counterpart... that's not what makes the Mac "better" in my opinion.  Yes, quality is nice, but you're certainly paying for the quality.

What makes Macs different is that they function differently than typical PC's.  Windows, was designed to give you the look and feel of a Mac, but it never really gelled.  Macs are, in my opinion, once you get over the "transition" much easier to use than their counterparts.

And Macs enjoy the single largest loyalty among computer brands... period.  Most Mac owners, when polled, have said that they would purchase a Mac again.

Jul 23, 2012 03:35 AM #7
Rebecca Gaujot, RealtorĀ®
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

I like the PC, except for the fact of viruses.... I have been tempted to look at the Mac as my friend loves her and would not trade it for anything.

Jul 23, 2012 09:43 AM #8
Tamara Schuster
Naperville Glen Ellyn Lisle Plainfield Wheaton Illinois - Naperville, IL
Realtor Broker - Naperville

Love this blog!  Yes I am an apple fan.  Having the apple air has worked wonders for my business and now with the iphone I am in Real Estate heaven.  As with cars, I also agree with you anaolgies.   I drive a German car, American and Japanese.  The Yukon is great reliable work horse for hauling things along for my rehab homes.  The Lexus suv is pretty and dependable and great for  a lot of clients.  Now my 14 year BMW rocks and is totally my favorite.  Love love love it.  It has been worth every penny. Now I am trading up after 14 years to another BMW after a year of research I love the feel and drive of the German automobile.  I keep my cars like my computers and phone a long time and I believe that quality and dependability rules.

I am gratefull that my business is so busy that I am able to afford these luxuries as the add value to my service.

Thank you for posting.

Jul 23, 2012 02:05 PM #9
Diana Foster
Braselton Real Estate Group, Inc. - Jefferson, GA
Realtor- Helping you find the perfect home!!

I would have to disagree with you. I am not a fan of Apple. Our mls system will not work on Apple products. To each his own but for me it's Android all the way!!


I have the new Sprint Evo 4G LTE cell phone, love it. Extremely thin, larger screen, lightweight. For me these things are more important than a glass phone. My husband is a computer and cell phone repair tech. The IPhone is one of the most expensive to replace parts on. 

As for cars I would agree with you, I drive an Audi A6 and love it. Enjoyed reading your post. Thanks

Jul 23, 2012 04:03 PM #10
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Good post. I too have been thinking about making the jump from PC to Mac. Thanks for the thoughts. I must take exception to you auto comparison. I spent 30+ years in the automotive industry before I got into real estate. The Japanese cars and the German cars do drive differently and I prefer the German. That said on a model for model basis the Japanese cars quality and handling are the equal of German cars. The difference in handling is based on a different philosophy on driving.   

Jul 30, 2012 10:32 AM #11
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Greg Rand

Ask me a question
Spam prevention