Okay Pinterest You've Got Our Interest

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

Pinterest choicesOkay Pinterest You've Got Our Interest

I'll quickly admit that we were more than a little hesitant about the whole Pinterest thing when it first came out.  Just another shiny new thing and with the risk of copyright infringement?  That's not an area that we want to play in.  And frankly, our social media time is fairly well booked with Active Rain, Facebook and a dash of Twitter.  Adding something else to the plate?  Like we need MORE to do??

So we skipped Pinterest.  But recently we had one of those light bulb moments.  We all know that people like pictures.  Need them for a blog post, got to have the relevant eye candy whenever possible.  Same thing happens on Facebook....post something serious and MAYBE a couple of your hundreds of friends will make a comment, but post a photo of a pet or a flower and suddenly you've got 50% participation!
Combine that with the growth numbers of Pinterest and maybe this social media slugger SHOULD have a place in our real estate tool chest.

We've been producing community posts and would like to get some extra mileage out of them, so why not Pin them on Pinterest? 

So we created a profile and started creating some boards.  Pretty easy to do.  Mason Communities, Lebanon Communities, Hamilton Township Communities, Patio Homes, Market Reports.  All the pinned content is straight to photos from our blogs.  Warren County Things To Do...back to our blogs.  Create a Board to link to the various Warren County governments (except for one....can you believe they had NO photos on their website?).  Create another Board to link to the area school districts.  Now we've got a one stop shop for our own reference too.  Any school, any local government, two clicks away without needing a Google Search or working through numerous web browser bookmarks.

And the cool thing is local consumers are already noticing.  We've had a few repins already.  We've been working on our Facebook business page for some time and have a few local followers, but mostly the Likes are from other Active Rainers.  Pinterest is already matching a year's worth of FB work in less than two weeks.  And did we mention that a local custom builder repinned a blog post we did on one of their communities?

So we're definitely seeing some potential with Pinterest.  We've got a lot of past blog posts that we can still pin to our boards, ideas yet to explore.  But now part of our normal routine after posting a new hyperlocal blog is to Pin It to the appropriate board.  In time we expect to see more traffic to our linked sites thanks to these pins.  Will someone give us that Holy Grail "Talk to me about listing my home" or "I want to buy a house, help me" calls.  TBD of course, but we like what we see so far.  We ARE seeing some referrals from Pinterest to our blogs via the Google Analytics stats.

If you're curious about what we're doing, we're BLiz (Bill & Liz) Spear on Pinterest.  And if you have ideas on how to make it work better, we're always looking to improve!

To Pin Or Not To Pin, That WAS the question!
Liz and Bill aka BLiz

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Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

Our Website:  www.LizTour.com

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Cheryl Ritchie 07/26/2012 12:11 PM
Topic:
Real Estate Sales and Marketing
Groups:
Active Rain Newbies
Realtors®
RE/MAX Active Rain Bloggers
Dedicated Bloggers
Bananatude
Tags:
pinterest

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Rainmaker
316,101
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

 

I joined early on, but did nothing for a long while when the storm hit about copyright, and suing, getting sued. Now that the pendulum is back, I guess I need to revisit it again. 
Jul 26, 2012 03:48 AM #84
Ambassador
2,694,023
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Sandy, I think some of the problem would be with people swiping photos and claiming as their own.  If properly done, it seems safe enough with the linking fully maintained.

Jul 26, 2012 03:58 AM #85
Rainer
57,945
Wayne Jackson
Lakeshore Realty 208-714-4109 - Hayden, ID
North Idaho Realtor, Serving Coeur dnullAlene and Hayden Lake

Great post Bliz. I will be joining soon. Sounds like a good way to drive traffic to my blog.

Jul 26, 2012 05:37 AM #86
Ambassador
2,694,023
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Wayne, I think in time we can develop it into a pretty solid business tool, just have to finish learning the ropes.

Jul 26, 2012 05:42 AM #87
Rainmaker
1,364,196
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
Great reblog! My intro? Bliz have some great Pinterest ideas below. Time to post them on the Active Rain Pinterest for Realtors group so they get more mileage. I have been having fun with Pinterest for now  but this will give you lots of ideas how to make your fun time marketable. 
Jul 26, 2012 12:12 PM #88
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Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

Bill - Jennifer was into it for a hot moment but it seems the interest on her part has waned.  Like any tool (Social Media or otherwise), the interest is there from a personal and business standpoint.  Will it be chronic or acute?  Probably not my cup of team but if it works, use it.  If it doesn't, there's always MySpace.  Is that around? ;)

Jul 26, 2012 12:39 PM #89
Ambassador
2,694,023
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Cheryl, Thanks for the reblog!

Jason, It looks like it could be fun from a purely social standpoint, but I've already got venues for social fun (like reading your posts!).  Pinterest needs to be mainly business for it to make sense for us.

Jul 26, 2012 12:42 PM #90
Ambassador
2,694,023
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Valerie, No doubt there are hours that could be spent there daily if we let it.  People find some pretty cool things, the challenge for us is to find the right balance of personal and business and not let it become a major consumer of our time.

Jul 27, 2012 09:36 PM #92
Rainmaker
561,964
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

Glad to hear you're getting some traction on pinterest.  The real measure will be click throughs and calls. - Debbie

Jun 16, 2014 10:43 AM #93
Ambassador
2,694,023
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Debbie, If we can pick up some incremental business each year, no more time than we spend on Pinterest it's totally worth it.  So far, we've been getting that additional business.

Jun 16, 2014 11:03 AM #94
Rainmaker
324,603
Barbara Calwhite
Keller Williams Realty of Southwest Missouri - Joplin, MO
417-438-7387 Specializing in Relocation

I love Pinterest but have not been using it as a business tool.  I need to take another look.  Thanks for all the ideas!

Jun 16, 2014 10:04 PM #95
Ambassador
2,694,023
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Barbara, Take a look at what Norma Toering is doing.  She's on the Feature board this morning for Pinterest.

Jun 16, 2014 10:06 PM #96
Rainmaker
1,080,501
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I love what you've done.  Plus, we have a chihuahua . . .

Jun 17, 2014 07:49 AM #97
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Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Margaret, We have a pair, both rescues, Bunny and Tido!  Bunny is a certified pet therapy dog and volunteers with Liz and a local senior center every other Wednesday and every Wednesday at a local hospice.
And love that picture!

Jun 17, 2014 09:04 AM #98
Rainmaker
1,080,501
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Both our dogs are rescues too.  This chihuahua could never be a therapy dog - she's the one who needs it!

Jun 18, 2014 03:43 AM #99
Ambassador
2,694,023
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Margaret, We were fortunate, Bunny was fantastic right out of the gate.  She'd been saved the day of being put down at an animal shelter, and we got her a couple of caretakers later.  She loves people and loves helping them.  Tido was a little bitey initially (fear biting) and pinched me a couple of times.  And initially he'd go off like a lawn sprinkler whenever he got excited.  We've worked with him and he's now a great little guy...but he wishes we'd do something about all those cats that are bigger than he is :)

Jun 18, 2014 03:58 AM #100
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Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

I do the community post thing too.  It's great to have another way to expose our blog posts.

Jun 27, 2014 06:38 AM #101
Ambassador
2,694,023
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Norma, I LOVE looking in my Wordpress referrals and seeing Pinterest leads coming over from our community boards :)

Jun 27, 2014 07:15 AM #102
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Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Yes, it is great to see the Pinterest logo as a lead source and I see it more and more frequently.

Jun 28, 2014 04:28 AM #103
Ambassador
2,694,023
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Norma, And nice to be able to send a prospect a link to a community board, one stop shopping for a whole range of blog posts. 

Jun 28, 2014 07:31 AM #104
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