Ulster County NY Home Buying Strategy - HomeFinder.com Makeover - This is a great topic for an activerain post! At Taft Street Realty, we're in a constant state of evolution, just like Ulster County NY real estate itself. At this point in time, I'd have to say that Lead Follow-Up & Conversion is an area of focus that we aim to improve upon. This renewed focus is indicative of the growth that Taft Street Realty has been experiencing, and we plan on taking it to the next level!
As Taft Street enters our 5th year of business, our brokerage has grown and our goals have evolved. In the past, Lead Generation was our primary focus; as is likely the case with many small, independent real estate brokerages who are just starting out. With hard work, the leads started coming in; and after a little while, we had a new problem: how do we manage the ever-growing volume of leads we're getting? Realtors know that leads come from numerous sources: sign calls, references, online leads, etc. At Taft Street Realty we experimented with a few different databases & various contact management software. In the end, we actually went with 2 separate databases: 1 for new leads that were always flowing in, some good, some not so good. The 2nd was for existing clients and other professionals that Taft Street Realty had established a relationship with.
Now, the goal is Lead Follow-Up & Conversion. We plan to take more of a "customer service" approach to follow up, knowing that buyers these days can search for all the home information they want online with no help needed from an agent. The goal is to follow up in a "non-salesy" way, one that reminds the buyer that we're here for them when they are ready to take the next step in buying an Ulster County NY home. Taft Street Realty plans to differentiate ourselves by providing serious value to buyers, helping them with their home buying strategy. In today's crazy market, where getting a loan isn't easy, and with many hurdles to get past during the process, it is crucial to have a well planned Ulster County NY home buying strategy from day one. We plan to help buyers develop and execute that plan! Taft Street knows that market-savvy buyers looking for luxury homes for sale in Ulster County NY will expect a high level of service and a brokerage who understands the market and can help accomplish their home buying goals.
How will we accomplish this? Behind the scenes, the idea is to systematize and automate the follow-up process as much as possible without losing that customer service. We plan on integrating new software that will manage all leads from all sources. A key feature is that our new follow-up system will track very important details such as if/when emails were read, if/when links were clicked, and a host of other key indicators that will show us where the buyer is in the buying process so that we can serve that buyer accordingly. If buyers are reading every email we send and clicking all links and attending our webinars, viewing our videos, and returning to the home search site daily for extended periods of time, we will know that they are getting close to possibly seeing homes in person with us and better yet, making offers!
If you are a buyer looking for high quality representation and an agent who can navigate the pitfalls of the buying process, please consider Taft Street to help you create and manage your personalized Ulster County NY home buying strategy.