The 7 P's of Selling Homes in Clark County, WA

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors
https://activerain.com/droplet/Fvr

Debb Janes gets homes soldThe 7 P’s of Selling Homes in Clark County, WA

My listings get sold in Clark County, WA -  generally for a price close to list, and within a time period of 1 - 3 months. How do I do it? The answer is in the P's.

Preparation:  Staging is always  best and will generally help sell your home for a bit more and in less time. However, at a minimum, all homes must be clean, in optimal condition and attractively presented. Inside and out! 

I walk through your home pointing out any problems or issues prior to listing. (For example, if your neighbor’s back windows look into yours - consider adding strategically placed trees to give the home more privacy.) It’s all about accentuating the positives and minimizing the negatives.

Of course, I have a list of staging professionals and other vendors to get jobs done right, if we need to take that next step.

Pricing : Pricing a property correctly means it needs to be realistic and competitive. Period. When I price your home it’s not personal. My job is to get your home sold, within a realistic time frame, and at  the best price possible in the current market. Therefore, the first step in properly pricing any property is research, research research.

First, I pull the tax records on your home and determine property values in your neighborhood - are they going up or down? It’s important to see if your particular area has been hit harder, or less, than the current market value declines in Clark County, WA.

I will then look at the most recent sold properties in your neighborhood and place emphasis on those most similar to yours. If I have to, I will slowly expand the search, and work hard to find several of the closest matches to your home. 

To determine pricing, I take a physical look at the competition, often with you. We want to see exactly where your property fits in terms of the other active listings. It’s always my desire to place your home at the top of the list in desirability for the price point.

Naturally, I include a net sheet representing several likely scenarios with my CMA. That gives you a realistic expectation of what you can expect to pocket at closing.

Professional Marketing Plan: My plan is based on target demos. Who are the likely buyers of your home? Once, I’ve determined ( often with your input) the most likely group(s), my marketing efforts are fine-tuned to appeal to those demographics.

In addition to the usual - yard sign, MLS input,  company websites feature, lockbox and professional photos and video tours, I concentrate a lot of energy on internet marketing. After all, that’s where the majority of buyers begin their search!

My areas of expertise include: blogging, professional networks, individual property websites, video production, and related links to drive the target demo to your listing. In addition, your property will be available in a variety of high traffic locations, including Active Rain, YouTube, RealBird, Trulia and some of the other most popular national home websites used by buyers.

Perception: Perception is everything in negotiation. Good communication involves scenarios that create trust and respect - for all parties. My negotiation style is friendly and firm. I stand by the bottom line, but work to create the right expectations from the beginning to minimize surprises.  That attitude begins at the offer, continues to the inspection, and right on through until closing - and beyond, if necessary.

Pro-Active:  The devil is in the details. Contracts, inspections, loan documents, appraisals, etc. all have to be properly executed and delivered by the necessary deadlines. I work with the buyer’s agent to ensure a smooth and timely conclusion to the transaction. It's important to stay on top of the deadlines, and in the loop with all the team members involved in the transaction.

Personal:  I pride myself on highly customized and personalized service. I don’t believe that people are a one-size-fits-all, therefore I treat each client with the top notch service they deserve, while getting to know them better. You’ll hear from me on a regular basis ( generally, several times a week) - sometimes to check in with the latest marketing results, or perhaps to see how you’re holding up with those frequent showings.

In short, it is truly my pleasure to work with, and for you.

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. John McCormack, CRS 08/05/2012 10:57 AM
Topic:
Home Selling
Location:
Washington Clark County
Groups:
Realtors®
Almost Anything Goes
Posts to Localism
Pacific Northwest Real Estate
ActiveRain Contests
Tags:
selling homes
clark county
debb janes

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John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
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Pretty impressive list of P's my friend :)

Jul 26, 2012 08:01 AM #7
Rainmaker
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Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Debb,

I really like all of your points and you know these items all work for buyers also with slight modifications. I do not believe I have ever heard of any agent that visits competing properties with their client in tow. Excellent idea but I am not sure what other sellers in this area would think of this if it was tried. I will suggest as this is good stuff and well thought out. I also can tell that you live by what you write here in your blogs and that is very admirable.

Jul 26, 2012 08:07 AM #8
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Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

Important list of things to remember and one that I am sure your clients appreciate!

Jul 26, 2012 08:09 AM #9
Rainmaker
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Steve and Jan Bachman
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax - Herndon, VA
Realtors - Northern Virginia

fairfax county real estate agents Jan and Steve Bachman

 

 

This is PPPPPPPPerfect!! Exactly what folks need to hear and the level of advice and service they should expect from a PPPPProfessional like Debb,

Jul 26, 2012 08:12 AM #10
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

That's sweet Q man. :) I know you get em sold in the Q!

Bob, I just think it's very important for them to see what the competition looks like - it helps me encourage them to make improvements, etc. Obviously, if I know it's a next door neighbor - or might create hard feelings, I don't take them along. Thanks for the suggest. You're a great supporter and friend.

Jul 26, 2012 08:19 AM #11
Ambassador
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Barbara Jo - I think they do appreciate the things I do for them, and most especially getting their house sold.

Hi Steve - ppppleased to see you. And I know that you just got a listing sold in 12 days in your market...you Pppprofessional you. :)

Jul 26, 2012 08:20 AM #12
Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb,

This is an excellent post, and I am suggesting...Wishing you many sales. A

Jul 26, 2012 09:01 AM #13
Rainer
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Cheryl Thomson REALTOR Army Ret
United Real Estate (703.216.5635) cheryltee47@gmail.com - Prince William, VA
Associate Broker in Northern Virginia

Hi Debb.  Sounds like a pretty sound plan to follow.  The 7 P's.  Having something consistent to follow sure makes our profession easier, other than shooting from the hip.

Jul 26, 2012 10:03 AM #14
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Good evening, Debb. I like the 7 P's to success! Very well articulated. Worthy of a star...

Jul 26, 2012 10:28 AM #15
Rainmaker
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Bobbie Smith
Stroudsburg, PA
570-242-1891

Very nice post Debb.  That really says it all very well.  Those 7 have obviously worked well for you. Congratulations!

Jul 26, 2012 10:43 AM #16
Ambassador
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Alexandra, thank you much.

Hi Cheryl - it's just a P list as in plan. :) Ha .

Thanks much Michael. I appreciate that very much.

Bobbie, they do work. Thanks for the visit and your comment.

 

Jul 26, 2012 11:40 AM #17
Rainmaker
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Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
That is a cool way to put it. Way to go! When you mind you P's there are no Q's.
Jul 26, 2012 12:06 PM #18
Rainmaker
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Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

I enjoyed the description of the 7P's of selling homes in Clark County Debb. Nice work!

Jul 26, 2012 05:49 PM #19
Ambassador
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Cheryl. Ha ha, exactly.

Hi Tom, thanks much. And, if those inspections show some issue - call Tom get it fixed!

Jul 26, 2012 11:40 PM #20
Rainmaker
663,392
Kathy Stoltman
Rockwood Realty - Ventura, CA
Ventura County Real Estate Consultant 805-746-1793

Debb, I think this is a very clever and concise way to convey your worth to your clients.

Jul 30, 2012 01:50 AM #21
Ambassador
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Kathy, thanks much for the visit. I hope it does ring true for clients, and prospective clients. :)

Jul 31, 2012 01:11 AM #22
Rainmaker
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Adrian Willanger
206 909-7536 AdrianWillanger-broker.com - Seattle, WA
Profit from my two decades of experience

Debb-Love the P's and the freshness and conciseness in your marketing strategy. Excellent!

 

Best-Adrian

Aug 09, 2012 08:30 AM #23
Ambassador
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks Adrian!

Aug 09, 2012 08:32 AM #24
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