YouTube Thursdays - 7/26/2012 - The President's YouTube Channel
President Barack Obama has embraced YouTube. He knows that it’s an increasingly important communication platform. Recently, the President’s YouTube channel passed the 200 million views mark. That’s pretty impressive.
Obama pumped out about 2,000 YouTube videos during the 2008 presidential race, effectively putting videos on the map for political campaigns. Many of those videos told stories - showing the presidential hopeful visiting with ordinary people.
If you aren’t using videos to help tell your stories, you’re missing out on a powerful tool. Consider the use of short vignettes featuring Olympic athletes. They help create a more personal connection between the athlete and the viewer.
The key word here is personal, you need to be authentic in your approach and delivery, and have the basic skills to present a video worth watching. Bad lighting, poor quality audio and shaky, abrupt shooting will not win you views, or viewers.
If you’re interested in utilizing one of the most powerful social networking tools available, video and YouTube, consider enrolling in Craig Daniels new course, “Video Essentials for Your Business.” Disclaimer: I teach the iMovie/Mac portion of his course.
Craig will teach you everything you need to know to get started - from cameras to editing software to file management. And, at the end of the course, you’ll have one or more solid videos to post on your YouTube channel.
An authentic personal video for your prospects to watch helps them feel good about you. Don’t sell them, instead give them a warm and friendly 60 seconds of why you love doing what you do - now that’s powerful.
Regardless of your political leaning, you have to give President Obama credit for harnessing the power of YouTube marketing.
Here’s short video I produced last year introducing prospects to me and what it means to be an EcoBroker: