YouTube Thursdays 7/26/2012 - The Art of Marketing a President

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube ThursdaysYouTube Thursdays - 7/26/2012 - The  President's YouTube Channel

President Barack Obama has embraced YouTube. He knows that it’s an increasingly important communication platform. Recently, the President’s YouTube channel passed the 200 million views mark. That’s pretty impressive.

Obama pumped out about 2,000 YouTube videos during the 2008 presidential race, effectively putting videos on the map for political campaigns. Many of those videos told stories - showing the presidential hopeful visiting with ordinary people.

If you aren’t using videos to help tell your stories, you’re missing out on a powerful tool. Consider the use of short vignettes featuring Olympic athletes. They help create a more personal connection between the athlete and the viewer.

The key word here is personal, you need to be authentic in your approach and delivery, and have the basic skills to present a video worth watching. Bad lighting, poor quality audio and shaky, abrupt shooting will not win you views, or viewers.

If you’re interested in utilizing one of the most powerful social networking tools available, video and YouTube, consider enrolling in Craig Daniels new course, “Video Essentials for Your Business.” Disclaimer: I teach the iMovie/Mac portion of his course. 

Craig will teach you everything you need to know to get started - from cameras to editing software to file management.  And, at the end of the course, you’ll have one or more solid videos to post on your YouTube channel.

An authentic personal video for your prospects to watch helps them feel good about you. Don’t sell them, instead give them a warm and friendly 60 seconds of why you love doing what you do - now that’s powerful.


Regardless of your political leaning, you have to give President Obama credit for harnessing the power of YouTube marketing.

 Here’s short video I produced last year introducing prospects to me and what it means to be an EcoBroker:

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ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Debb. I know that YouTube videos are powerful today for those who are using them. It seems like more and more are discovering that videos are a great medium to reach thousands, and even millions. I do need to check out Craig Daniels class too.

Jul 26, 2012 02:25 AM #1
Rainmaker
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Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Excellent my dear. You are such a natural in front of the camera and see you didn't even need Mac for this one.

Jul 26, 2012 03:19 AM #2
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Very cool... I'm looking forward to this! I have a lot of respect for you and Craig! This should be a great class!

Jul 26, 2012 03:31 AM #3
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Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Debb: It only makes sense that Google would love its own...video is a powerful resource to help drive our businesses to new levels.

Jul 26, 2012 04:19 AM #4
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Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Debb - I just did the first module in Craig's and your course this morning and will spend some time on my assignment this weekend. I'm very excited to finally get going on this - I'm going to be using my iPad3, at least for now, and tripod mount (thanks!), so I'll be paying special attention to your stuff.

Jul 26, 2012 05:51 AM #5
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Jerry, I really think Craig's course gets us started on the right foot. Mea Culpa here - I wasn't paying attention to file sizes and management, it could have caused me problems. His tutorials are so "worth it."

Sharon. :) But, I sure missed him...Lol.

Rene, how kind of you. And, I do hope you'll take advantage of it...

Anita, Bingo. Google does love its own...you are a smart cookie.

Dick - awesome, I'll be teaching iPhone and iPad editing tutorials.

 

Jul 26, 2012 06:08 AM #6
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Rich Cotton
Rich Cotton The Waterfront Specialist EXiT Preferred Realty - Chesapeake City, MD
Waterfront Specialist Cecil and Kent Counties MD

Debb,

Good luck on your training with Craig. You both have lots to share with others interested in video production.

Jul 26, 2012 11:05 PM #7
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Craig Daniels
Tech Training for You! - Staten Island, NY
Technology Instructor/Project Consultant

Video is such a great way to make STRONG connections with people! I love the opportunities we have with the tools that are available to us now. Thanks for always posting nice YouTube thursday thoughts! I look forward to helping many explore video for their business. Here is a landing page for the class that has info if anyone asks about joining us! ttys :)

Jul 28, 2012 03:42 AM #8
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Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

VBloggers

Debb ~ I love your intro video - well done!  Craig's video classes will be a huge help in getting more and more to use video blogging!

 

Jul 29, 2012 12:30 AM #9
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Rich, hey there, I know you're doing great with your video efforts - keep it up as I love to see your productions.

Craig, so glad you dropped by - and thanks for the Landing page. Perfect. I'll add it to the post.

Pamela, thanks much my friend. Let's hope more people take advantage of it - he's done tons of research on our behalf.

Jul 29, 2012 12:51 AM #10
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Debb Janes EcoBroker and Bernie Stea JD

REALTORS® in Clark County, WA
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