National real estate website portals going for quantity - not quality!

By
Real Estate Agent with Progressive Realty (Boise Idaho) www.Progressive-Realty.info DB-17066

I have been getting queries from potential buyer's lately from the top three online portals:

  • www.Realtor.com
  • www.Trulia.com
  • www.Zillow.com
However, the potential buyers are thinking they are inquiring about a new listing when in fact the property isn't even listed for sale (nor has it been recently).  These sites appear to be just trying to post every property they can find in public records online so they show up in the search results more often so they can make more money from their advertisers.
 
Hopefully, consumers will get tired of chasing these fake listings and quite going to these sites as a result.  I know I have heard negative backlash from other potential buyer's that went to some sites then were asked to pay to subscribe through additional companies for foreclosure and pre-foreclosure listings that weren't neccesarily for sale either.
 
I have no problem having data online, but if the websites were supposed to be based on home for sale, that is what they should list.  If they choose to show rentals, have that be a seperate search.  If they choose to show different data, that could be great vertical markets for them, I just wish they would display it as such!
 
For example, here is a property that has not been for sale since 2004.  Here are the top three non sponsored links for that address on Google today:
 
  1. 620 N 39th StNampa, ID 83687 - Zillow

     
    www.zillow.com › Idaho › Nampa real estate
    A Rent Zestimate1® is Zillow's estimated monthly rental price, computed using a proprietary formula. It is a starting point in determining the monthly rental price ...
  2. 620 North 39th StreetNampa ID - Trulia

     
    www.trulia.com/.../Idaho/Nampa/.../73282-620-N-39th-St-Na...Share
    Photos, maps, description for 620 North 39th StreetNampa ID. Search homes for sale, get school district and neighborhood info for NampaIdaho on ...
  3. 620 N 39th St Nampa ID - Public Property Records Search - Realtor ...

     
    www.realtor.com/.../620-N-39th-St_Nampa_ID_83687_M185...
    Apr 23, 2012 – 620 N 39th St Nampa, ID 83687. Estimated Value ... 701 N 39th St 3 Bed,1 Bath,1960 Sq Ft ... 525 44th St. N Nampa, ID 83687; $29900. 3 bed2 ...

    I am glad the Council of Multiple Listing Services (CMLS) is working on branding for websites that will show which sites get data feeds from the MLS and are updated daily (or more).  I wish they would require third party vendors to not blend in data that isn't as accurate!

Comments (28)

Janis Borgueta
Key Properties of the Hudson Valley - Newburgh, NY
LIC RE Salesperson

Trulia was trying to quote me stats last week. I asked the what do you mean featured.. nobody can tell from any of the listings who the agent is or isn't. Seriously... you take my data for free and now you want me to pay you for it to be there? Things like this make me crazy...

Jul 26, 2012 08:17 AM
Jennifer Chiongbian
Specializing in all types of Manhattan apts & townhouses - Manhattan, NY
Real Estate Broker - NYC

I always let them know that they can utilize their time wisely by going to a broker or a site that is reliable and credible, and not these open sites.  I then steer them to my VOW sign up on my website.

Jul 26, 2012 08:46 AM
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

Zillow and Realtor.com do state the property is not for sale, however, I don't see that on the Trulia site.  I guess they don't say it "IS" for sale either. They do have a tab to contact an agent, but what is the agent supposed to tell the buyer.  Are we expected to go knock on the door to see if they might be willing to sell?

Zillow's range for this property is from $108K - $358K.  Really?  No where on the listing does it mention it is zoned industrial, it actually states it is a single family residential listing.  Really?  They had the value in August 2009 at $275,000 and the very next month, it spiked to $639,000.  Really?

Trulia at least breaks down the taxes to show that the main value is in the land, not the home but still doesn't mention the zoning.  They also refer to it as a single family residence.  they claim the average list price of "similar" homes is $127,783.  I am curious if they found other homes in industrial zoning to compare with or if they were comparing it to single family acreage, or just the zip code?  When I pulled that MLS data for the zip code for all active residential listings, I got $152,075.  Our MLS doesn't cover a lot of the commercial market, so I am not even going there.  BTW, as far as how recently it was posted on their site it only says "days ago".  Really?

Realtor.com also has some unique twists with this property.  For some reason, they show the 2010 taxes as N/A.  I am not sure why since other sites found it and I can definitly find it on my tax assessor web portal.  At least this site says it was last updated on July 7, 2012 and they don't even venture a guess on the value range.

I think my new response when people call or email me about a listing they found themselves online, I will have to respond with "Oh Really?"

 

 

Jul 26, 2012 09:18 AM
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

I know some MLS systems are withdrawing their listing syndication so the consumers have to come back to the source for the data.  I think if I ran the MLS, I would take a strong look at that option.

Bill, our MLS fines the agent $100 if their data is not updated within 3 business days so it is very accurate most of the time.

Lyn, maybe it is time to post copyright your listings and collect damages when other sites scrape them.  I know Getty Images is sending out thousands of letters seeking damages for copyright infringement for their photos online.

Mark, on a $100,000 being 8% off could mean 8% high or 8% low so the range will actually be 16%.  Don't worry, the buyer can market it themselves and save six theoretically.  LOL

Christina, having switch properties is the way to close the gap.  Good job!

Carla, these sites don't actually say the homes are for sale, they just appear to imply it since you are supposed to contact an agent about them for more details.

Janis, I agree.  I remember when we first started sharing our listings online, MSN used to pay our MLS $1 per listing a month.

Jennifer, good job having a VOW that they can go to for more accurate data.  The more convoluted these interloper sites become, the more profitable your VOW should be.  Keep it up.

Thanks for your comments everyone.  

Jul 26, 2012 09:30 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living
I recently had to ask a buyer to please stop using these sites as he was setting himself up for disappointment each and every time he sent me a listing to research that was either no longer available or didn't exist in the first place.
Jul 26, 2012 09:45 AM
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

Silvia, I know I ended up subscribing to one site for a month just to prove to the buyer that our MLS covered  every single bonafide bank listing posted by the "subscription service".  The $50 or so I spent saved me two or three hours of chasing up and down the block to find listings since they don't post addresses until you "subscribe".  Then you find out that some were just Notices of Default, others were short sales that had offers for months, etc.

It was just pointed out to me that Trulia does state "This property is not currently listed for sale on Trulia"; howver, if you didn't mouse over the "public record" you wouldn't see the disclosure!

Jul 26, 2012 09:58 AM
Brian Rugg
Rugg Realty LLC Sun City Texas 512-818-6700 - Georgetown, TX
Sun City TX Real Estate - Georgetown, TX Real Est

I recently wrote on a post on this subject, see "Why Rugg Realty Is Better Than Zillow® For Finding A Sun City TX Home"  When the market figure this out they will come to us first.

Jul 26, 2012 11:42 AM
Wendy Cutrufelli
Alain Pinel Realtors - Walnut Creek, CA
Contra Costa Realtor

A Trulia representative called me today and asked if I wanted to increase my 50% market share in a specific zip code to 70%.  My response was, "Are you kidding me? NO!"  Every single lead I have received for the last 2 months was for a home NOT FOR SALE.  They were inquiring about a RealtyTrac listing (NODs and NOTs) or a Public Record listing.  Aside from the drain on my time (I certainly have no desire to be a non-responding Realtor), it is enormously frustrating for the person wanting to BUY A HOME.

 

Jul 26, 2012 12:10 PM
Mike Cooper, Broker VA,WV, MD
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

It can be annoying, Jim.  I get web-savvy buyers who send me listings constantly.  More often than not, they are not listed, expired, sold or under contract.  Oy!

Jul 26, 2012 12:47 PM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I try to get buyers to search listing on the public facing side of the New Hampshire MLS.  I don't think it is the agents that are not updating listing when they are sold, but these site indexing all properties whether for sale or not.

Jul 26, 2012 01:13 PM
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

Erica, thanks for sharing your results.  I almost fell prey to Realtor.com again but did some research and opted out as a result.

Brian, your are ahead of the pack marketing your website and using key words in your blog.  Keep it up.

Wendy, I think I will try Google Adwords again for my online marketing.  At least I can set it up so that if I don't get leads, it doesn't cost me.  If I do, it is up to me to convert them.

Mike, I don't mind the solds as much as the one's that don't exist.  Those take a bunch of time that like Wendy mentioned could be better spent.

Joan, as a matter of fact, I have been in contact with the CEO of our MLS whom also happens to be the 2012 President of the Council of Mulitple Listing Services (CMLS) about this very topic today.

Feedback from active onliine agents is the key in effecting change.

 

Jul 26, 2012 01:36 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Jim, I know Zillow and Trulia were always part of this game - but even Realtor.com? Aren't they affiliated with NAR? Can they do it? 

In the name of 'publice records' and openness, things are getting dirty.

Jul 26, 2012 03:33 PM
Randy L. Prothero
eXp Realty - Mililani, HI
Hawaii REALTOR, (808) 384-5645

It is frustrating how much bad information is out there.  I have gotten inquiries from potential buyers for homes that are long gone.  I wasn't always sure where they were looking, just used it as an opportunity to help them by feeding them better information.

Jul 26, 2012 04:16 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Jim I have experienced a similar problem with buyers inquiring about homes seen here which are no longer available. The problems could be solved in two ways, agents should be updating their listings from available to pending or sold when the status changes and these sites that use auto feeds should update their feeds mor often to get the correct status of a listing.

Jul 26, 2012 10:08 PM
Kathleen "Kathy" Price
Berkshire Hathaway Home Services, Fox & Roach, Realtors - Millville, NJ
CRS, Broker Associate, Southern NJ

I always have to go into the sites to check for accuracy.  It seems the " auto load" doesn't work. 

Jul 26, 2012 10:50 PM
Gary Frimann, CRS, GRI
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

Jim, I've been observing this for quite a while.  At an MLS meeting yesterday, it was brought up again.  I've had many frustrating hours chasing bad info clients have asked me about, from the info they get from some of the big aggregators.  It is only getting worse, as people are driving around with their mobile devices and having properties that are long sold or inactive showing up.

Jul 27, 2012 01:31 AM
Kim & Kristine Halverson
Compass - Santa Monica, CA
Sisters, Realtors

Good point, why are we fined for inaccurate data and not these other sites.  I get buyers thinking that homes are available and they are not.  It's confusing and mis leading.  Krisitne

Jul 27, 2012 02:10 AM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

The best leads I've gotten are from realtor.com although one buyer I worked with insisted on choosing homes to view from Trulia. Most frustrating.

Jul 27, 2012 06:20 PM
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

I don't know which is scarier...the fact that there is so much mis-information on the sites right now...or the fact that one day they may just get it figured out and get it right.

Jul 28, 2012 01:52 PM
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

I think our role as a Realtor has morphed from the keeper of the data to the analyzer of the data.  There is so much data out there and it keeps accumulating that we need to point out bad data to our clients so they can learn to appreciate that just because you found it online, doesn't make it true. (although I have friends that don't realize that some websites like www.theonion.com are about as accurate as Weekend Update on Saturday Night Live.

Jan 20, 2015 11:47 PM

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