People DO Change – Debunking the Myth of Stubbornness

Real Estate Agent with Adobe EchoSign

In case you missed Bob’s post earlier this week, I wanted to share the winners of our May contest again (see below).

In doing this contest and reading the corresponding posts from all of you, it really becomes apparent how often we shift a process or a way of thinking in order to accommodate modern technology. Even more importantly than how often it happens, is how open we are to allowing it to happen. The cliché that people don’t change doesn’t seem to exist here.

Change IS Possible

Think back to when you finally took the plunge and bought your first smart phone. It was great to always have my work email, my personal email, Internet, Facebook, Google Maps, etc. at my fingertips (not to mention the countless apps you can download and waste hours with). I came to rely on my phone for everything – no more printing out directions to a place I’d never been, or worrying about missing an important email from the boss after business hours. For agents and brokers, now you could confirm client appointments from anywhere (even when you’re out to dinner), or check details of a property listing without being in front of your computer screen. You can even take photos of a property without needing a digital camera.

At Adobe EchoSign, we feel the same way about electronic signature technology, and judging from the contest posts from a few of you, we’re not alone. Once you use it, it becomes kind-of addicting and you can’t imagine how you ever conducted business without it.

The reason we think it changes our behavior is because it forces you to rethink the entire contracting process you go through. Not only does it eliminate the need to print, scan, fax or file, but moving the entire process online is actually a change in an entire business process. Whether you’re a single person using the product, or a business with hundreds of users, when we change a process so that it’s easier for everyone, you don’t ever want to go back.

Our May Contest Winners: (click here to read Bob’s post)


1st Place and winner of $150 Visa gift card: Anita Clark and her super cool signs.

2nd Place and winner of a $100 Visa gift card: Fred Griffin and his Verizon Jetpack WiFi device.

3rd Place and winner of a $50 Visa gift card: Karen Hawkins and her TomTom GPS.


1st Place and winner of a $150 Visa gift card: Dianne Goode uses Snagit to grab images on the fly.

2nd Place and winner of a $100 Visa gift card: Chris Hardy enjoys life in the cloud.

3rd Place and winner of a $50 Visa gift card: Jeana Cowie is a photoshop pro.


1st Place and the winner of a $150 Visa gift card: Dianna Ivanov loves the free app Open House Pro.

2nd Place and winner of a $100 Visa gift card: Joan Cox tells us about 10 different apps.

3rd Place and winner of a $50 Visa gift card: Ellen Caruso and her pencil.

Adobe EchoSign


Beth Bourg is a Marketing Manager at Adobe EchoSign, focusing on the Real Estate industry and other vertical markets. With over 6 million users, EchoSign is the leading eSignature provider, delivering efficiency and security to the signing process for all types of contracts and documents. Real estate and related organizations such as Atlantic Realty, Ashoka Lion,, Realty Inspection Services of Dallas Fort Worth, Rockies Rentals, Stan White Realty & Construction and VacationRentalPros use EchoSign to streamline and accelerate the signing process and improve customer satisfaction. Try it for free today!



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Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Beth:  I guess I would like to know just why the implication here is that if you did not see the need to get a "smart phone" or other high tech tools as they came along... or not choosing to go with something like "EchoSign..." why must it be a sign of "stubbornness ?  Why can't it simply be a choice?

Jul 26, 2012 02:08 PM #1
Brian Schulte
Allison James Estates & Homes - Sierra Vista, AZ
SFR, Sierra Vista, AZ


Probably a point of view that eventually we will change our minds towards the "better" change (that's up to interpretation). For instance, a few years ago I finally got a phone with keyboard just to communicate with a younger client that never called me back, but texted. At that point, it became my choice.

Jul 27, 2012 12:20 AM #2
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Beth Bourg

Adobe EchoSign
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