"I'm Not Just Going To Give It Away" - Please Banish This Phrase!

Education & Training with Better Homes & Gardens | The Masiello Group

I’m not going to just give it away!  As a full time Maine Realtor® I hear this phrase at times from potential home sellers.  While I certainly understand the sentiment, I would like to suggest that we all simply banish this phrase from our common language.

Not in the habit of giving homes awayI had to chuckle this week as I was having a discussion with my own mother about a potential move and sure enough, she uttered those very words.

Trust me, the buyer obtaining a mortgage that they will be paying on for the next 30 years, does not feel like they have just been given a home. Home prices are not what they were in years past, but that does not mean that realizing full market value on the sale of your home constitutes a freebie for someone else.

Here’s the thing...I’m not suggesting you drop the idea behind the phrase, but let’s go ahead and say what you really mean:

“I want to sell my home for as much money as possible.”

Now on this, we can agree!  I am here to use all of my experience, tools, and resources to help you achieve just that...the successful sale of your home.  By “successful sale” I mean that you net the highest possible return on your investment, with the best possible sale terms, and in the time frame you desire.

I have heard it suggested that Realtors® just want to price it low, sell it quick and collect the commission.  I have personally never seen this in my market.  We Realtors are a competitive bunch...and yes, often prideful.  We pride ourselves on being able to provide our clients with the best possible results.  After all, without great results, who in their right mind would list their home with us?  I’m sure when you started to consider selling your home you didn’t say to yourself, “I’ll just get any agent, I don’t care how good they are.”  Of course not!  You want, and frankly you deserve, the best agent possible.  You want to know that time, energy, and expertise will go into the marketing and sale of your home.

Results!When you and I have a pricing conversation about the market value of your home, remember we are on the same team.  I am here to develop a pricing strategy that will bring you the results you are looking for.  Neither of us can control the market itself, but we can work together to position your home in the market in the best possible fashion and bring you results.  I’m not just looking for plain run of the mill results.  When I list a home for sale, I’m looking for put your hands up in the air, shout it from the roof top results!

I understand that some home sellers may be a bit put off or disappointed with current home values.  However, we also need to discuss the goals you are hoping to achieve with this move. Why do you want to sell?  What will your life look like after the sale?  How much will it cost you to hang on to your home?  We need to analyze both sides of the move you are considering together.  We’ve got some numbers to crunch!  By the time we are done looking at the big picture, you may find that you are not giving it away at all, but gaining so much more by being able to move forward with your plans.

Posted by

The Maine Real Estate Network - Kristen Wheatley - Lewiston-Auburn Maine Real Estate

Maine Realtor Kristen Wheatley  

Kristen Wheatley is a Maine Realtor working and living in Central Maine.  She specializes in the sale of residential and investment property in the Lewiston-Auburn area and surrounding towns.  Kristen uses the latest tools and mobile technology to provide a superior experience and results for her clients and enjoys sharing these technology skills and teaching other real estate professionals and local small business owners.

The Maine Real Estate NetworkKristen Wheatley, Associate Broker
The Maine Real Estate Network
34 Center Street - Auburn ME 04210
207-240-2250     www.lamainerealestate.com

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Re-Blogged 10 times:

Re-Blogged By Re-Blogged At
  1. Cheryl Ritchie 07/27/2012 09:30 PM
  2. Sharon Curtiss 07/27/2012 11:43 PM
  3. Cara Marcelle Mancuso 07/28/2012 01:44 AM
  4. Kathryn Acciari 07/28/2012 02:19 AM
  5. Roseanne Campagna 07/28/2012 04:16 AM
  6. Dylan Taft 07/28/2012 06:33 AM
  7. Erica Ramus 07/28/2012 10:05 AM
  8. Barbara Tattersall 07/28/2012 08:27 PM
  9. Sandy Bliven 07/29/2012 07:49 AM
  10. Kim Mulligan 07/30/2012 12:46 PM
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Joy Carter & Jeff Booker Brother and Sister Team
Keller Williams Parkland/Coral Springs Realty-GreatFloridaHomes Team - Coral Springs, FL
Trust Your Family's Move To Our Expertise!

In addition to explaining all that we do in the marketing and sales process, I also add that, "All ships rise and lower on the same tide".

"If you feel that you are losing, or giving it away....you will get the same benefit on your purchase."  It's a visual that usually helps explain their concerns.  Joy

Jul 28, 2012 11:49 PM #127
Kristen Wheatley
Better Homes & Gardens | The Masiello Group - Brunswick, ME
Supporting Success - Best Job in the World!

I wish there was a "LIKE" button for comments.  You guys do have a lot of great input! 

LOVE the appraisal idea.  That is what I suggest as well when faced with a potential client who insists upon listing too high.  If they go ahead and get a pre-listing appraisal, we can agree up front to list it at that price.  Otherwise, I wish them well and move on.

Jul 28, 2012 11:57 PM #128
Kathy Khalil

I had a buyer recently who found a FSBO he was interested in, and the owner wanted to sell for $120K.  I did a CMA and found the FMV to be around $90K.  I called the seller and asked him how he came up with his price.  He said, "I based it on what I paid for it plus what I put into it."  I find it so hard to believe there are still people out there with this mindset given the current market conditions, but there you have it! 

Jul 29, 2012 01:35 AM #129
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Here's what I've learned after 20 years in the business... when the market is good, sellers think they aren't getting enough for their home. When the market is bad, sellers think they aren't getting enough for their home. They always feel like they are "giving it away!" And let's not forget repairs--get asked for $100 of repairs after an inspection and the refrain immediately is "they're asking for too much and taking advantage of us." Setting reasonable expectations by doing numbers up front is the only way to handle this problem... and even then they forget what you told them up front! Never a dull day in this business!

Jul 29, 2012 02:01 AM #130
Michael O'Donnell
Berkshire Hathaway Home Services Arizona Properties - Scottsdale, AZ
GRI, ePRO, Accessible Homes

I have a spot-on, pithy retort for when this situation arises. Unfortunately, this kind of brillance and insight doesn't come easily, or free. After all, "I'm not going to just give it away!"


(Please remit $42,75 to my AR account if you would like my insight into this matter)

Jul 29, 2012 03:09 AM #131
Glen Hagen
Realty Connect Real Estate - Bay Shore, NY
Better Marketing, Better Results

Whenever I hear the phrase, I'm tempted to start my face and eye twitch like Herbert Lom in the Pink Panther movies!  Logical retorts don't usually work with these sellers... 

My dad had a saying, "Don't confuse me with facts, My mind is made up!" 

Great Post - didn't realize how common the phrase was...  Thought it was just something uttered by sellers in New York!

Jul 29, 2012 04:25 AM #132
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

The appraisal idea is from the 'old' days that might be useful again.  I like the 'team approach' with the seller.

Jul 29, 2012 05:28 AM #133
Ron Armstrong

I just have to laugh everytime I hear this phrase (which I must say I have heard more this year than in the 8 prior).  My standard response is "wow, have you ever known anyone to GIVE their house away?"  Followed quicly by "the market isn't pretty and it is NEVER wrong".  Then I just wait to see what they offer next.   I have walked away from more potentially overpriced listings this year as a result.

Jul 29, 2012 05:42 AM #134
Kathleen "Kathy" Price
Berkshire Hathaway Home Services, Fox & Roach, Realtors - Millville, NJ
CRS, Broker Associate, Southern NJ

What a great post!  Thanks!

Jul 29, 2012 07:17 AM #135
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production

Should we have just one blog post solely on phrases that we real estate professionals hate.....

Jul 29, 2012 08:02 AM #136
Christine Hart Howlett
Painesville and Eastern Lake County - Painesville, OH
Keller Williams Greater Cleveland NE

Kristen, this is one of the best posts I've seen on AR.  I love it!  With your permission, I'd like to print and give it to potential sellers.  You said it all, and very well.

Jul 29, 2012 11:00 AM #137
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Thank you for such a great post--we are all stealing your remarks to use with sellers!

Jul 29, 2012 11:49 AM #138
Dee Cain
Owings Mills, MD
Real Estate With Care

Yes, please banish it!!!  I've even heard some listing agents say, "they are not going to give it away."

Jul 29, 2012 11:33 PM #139
Jean-Paul Peron
The Outer Banks Real Estate Copmpany - Corolla, NC
Carova Beach - Living & Working in 4-Wheel Drive

I feel your agony. Since when did receiving 6 figures for anything equate to "giving it away"? It's like Deal or No Deal. That $750,000 briefcase may be gone, but that $400,000 briefcase may still be a good deal.

Jul 30, 2012 01:14 AM #140
Julie Luettgen

I love it! Well said. Great response.

Jul 30, 2012 02:00 AM #141
Phil Hanner
Keller Williams - Daytona Beach, FL
Phil at http://www.findahomeinportorange.com/

Really? Did someone ask you to give your house to them?

Jul 30, 2012 10:54 PM #142
Duane Johnston
Cutler Real Estate - Warren, OH
Warren, Youngstown and North East Ohio Realtor

This is a great post.  Almost every time I'm on a listing appointment I hear that phrase.  There is some good script here to respond and I will start using it every time I am on a listing appointment.

Jul 31, 2012 07:34 AM #143
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

This is the age-old song of sellers throughout the ages. Seems like sellers always value their home adding their "personal value" in the mix, not really understanding real market value.

Aug 04, 2012 12:20 AM #144
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

WOW -- from the comments this sure hit the nail on the head. The most common reason sellers have this "we're not giving it away" is because they have implanted a price in their head, which may/may not be reasonable. Once this price is affixed, this is when that phrase comes out. 

Dec 01, 2012 05:51 AM #145
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Good post, especially when you ask for a price adjustment - the seller typically says along with "I'm not giving it away" - "I already came down $20,000!"  I usually say "you only came $20,000 if you had that $20,000 to begin with and if you  had that $20,000 to begin with we wouldn't be having this conversation".

Jan 07, 2015 06:31 AM #146
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