Are Realtors programmed to work absurdly long hours?

Services for Real Estate Pros with

I am posting this at 12:39 AM Central Time because I am expecting
many readers from India, where it's already "tomorrow' ...  

I am amazed that the recent best-selling book, "The 4-Hour Workweek" has not generated more discussion in the real estate community.

Is this Realtor profession just programmed to work absurdly long hours?

For those who haven't read the book or visited Timothy Ferriss' website, the premise is that many of us have the ability to create ‘jobs' where we could work remotely while putting in many fewer hours.

Yes, more time for family, surfing, learning languages, traveling, cooking, whatever... 

Ferris travels and lives in third-world countries, generates a seven-figure annual income while outsourcing tasks to India. He puts it best when he says "fun things happen when you earn dollars, live on pesos, and compensate in rupees".

How? We learn to focus our time and energy on those activities with the absolute highest return and to eliminate or outsource everything else, regardless of whether we are an employee, business owner or sole proprietor.

This simple mindset shift has been a boon to virtual assistants [VA] around the globe. The bottom line is that there are many tasks that we can outsource. The next question is whether we contract with a local VA or find one in Europe or India!

I am ecstatic because this is a TRIPLE bonus for my business:

  1. The light bulb will come on for many more business professionals who will realize that being able to send out real personalized cards in their own handwriting, with a real envelope and stamp, for about a dollar, is a form of outsourcing that will drastically impact their future business referrals.

  2. Numerous Virtual Assistants (whether in Iowa or Bangalore, India) will realize that they can now offer an additional service - being able to send out real personalized cards in their client's own handwriting, with a real envelope and stamp, mailed in the US. Talk about a value-added service!

  3. From a purely selfish perspective, I can also aspire to a seven figure income while running my SendOutCards business from anywhere in the world (a Paris café or a Costa Rican beach) that there's a wi-fi connection - and guess what? You can join me! Click here to learn how.  
I'm on the hunt for Customers, Virtual Assistants and Distributors, so please invest some time to view and then call me at 816-925-0207.

If you'd just like to test drive the system and send an unexpected card to someone you love, simply go to and "Click to Send a Free Card".


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Jen Hudson
Windermere Real Estate/M2, LLC - Stanwood, WA
Stanwood, Camano & Arlington, WA
Hi Philip.  I'm in Pacific Time, so my hours aren't as absurdly long as yours today.  To become truly weathly, you need to find ways to leverage other people's time & leverage your money.  I'm still working on both of those myself.  But, you could probably tell because I'm still working and it's almost tomorrow here.
Jan 14, 2008 05:00 PM #1
ARDELL DellaLoggia
Better Properties Seattle - Kirkland, WA
I don't think I'd like someone in India to pretend I sent a personal note to one of my clients.  Feels deceptive.
Jan 14, 2008 05:03 PM #2
Adam Brett
The Adam and Eric Group - Fullerton, CA
The Adam and Eric Group, Fullerton's Finest
I have looked into his model and it is interesting - however I am the type of person who enjoys doing things himself.
Jan 14, 2008 05:09 PM #3
Christopher Johnston
The Johnston Team - Metairie, LA

I also have wondered why more Realtors don't adopt Tim's philosophy and then a light bulb went off. Many Realtors don't view themselves as business owners, they think of themselves as employees of the broker. Not employees in the tradiotional sense with a paycheck and benefits but still looking to the broker for guidaance and in some cases business support. If you have a big commission split (big for the broker) this is even more so because you rightly expect something for all that money you are giving the broker.

I think that more agents could embrace this philosophy if they thought of themselves as business owners first and agents second.

Feb 13, 2009 11:42 PM #5

@ARDELL DellaLoggia (Coldwell Banker Bain) 

I'm not sure if pertending to send a personal note is deceptive if you tell that person, albiet someone from India or some from the U.S., what to write and who to send it to. I am sure there are personal things that you want to do personally and maybe notes is the thing that you don't outsource.

On the contrary, think about what you can eliminate or what you might be able to hire someone else to do, so that you can spend more time on income producing activities?  Prospecting, Presentations, Showing, etc. Being with clients is how we make our money. Our product might be advertised on the net, but we have to physically get in front of the consumer to list or sell. Of course, there are always exceptions. I worked for one client I;ve never met before by fax, email and text messaging.

@Christopher Johnston (Register Real Estate)

I totally agree with you! If you think of yourself as an agent first, you are missing the point of being a realtor i.e. small business owner i.e. independent contractor. Broker's are there to provide guidance, motivate, inspire, inform, provide a safe and productive work environment, and to ensure that you are in compliance with the laws.  Your broker is not there to do your paperwork.

@Phillip Hulme

I am familiar with send out cards and it ties in nicely with what you are talking about, but it's not outsourcing because you are typing the message; The company prints the card and mails it to you.

I personally feel like you should automate almost everything. Use Systems to Save Your Self Time Money and Energy.

Send Out Cards is a system and if used correctly, you can expect to receive more referrals with sending out messages that mean soemthing to the person you are marketing to.

That's my take for now.

Apr 22, 2009 12:44 AM #6
Bobby Wallace

Phillip...millions have read the 4 Hour Work Week; few have been able to duplicate. Where can you find a DEPENDABLE Virtual Assistant to manage your Send Out Card system?

Thanks for sharing!

Bobby Wallace



Nov 17, 2011 02:48 PM #7
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