When Blending In Is Not A Good Thing

By
Real Estate Agent with Keller Williams Realty 0575737

Blending InIf I may use thoughts from those who do hunting, when you are trying to get close to the prey you want to BLEND IN. Deer hunting they install these deer blinds deep in the forest, and with duck hunting wooden decoy ducks float along down in the water to attract the ducks to land. But in REAL ESTATE as an agent for a potential client,

Blending In Is Not A Good Thing

I have seen rants from agents that complained of getting dragged into rental deals or driving 50 miles cross town. Or a pop up REALTOR to open a door on a Sunday afternoon. Well, are they a cookie cutter AGENT? The same as all others?

In marketing a business or a product you have to know your USP, your Unique Selling Proposition, and stick to it. Range of area covered, specialty you help people with. Despite our good natured service providing souls, it is a business DISASTER to be all things to all people. Communicate clearly in all your forms WHO YOU ARE and WHAT YOU OFFER.

Don't blend in, STAND OUT for who you are!!!

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The Art Of Marketing You
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100 Days to Change
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Rainmaker
732,603
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Oh Gary, Happy Monday, that is a big swan! We love to have unique selling proposition and a specialty niche to service our buyers and sellers.

Jul 29, 2012 11:52 PM #1
Rainmaker
3,031,387
Kristin Johnston - REALTORĀ®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

This is an important and very strong message...so many folks want to blend in and not be their true self...it sure takes courage!

Jul 30, 2012 12:43 AM #2
Rainmaker
680,768
Diane Daley
Caron's Gateway Real Estate - Northumberland, NH

Great post and Love the pic you used as well.  USP is very important to bring to the table... Otherwise all the swams look the same...

Jul 30, 2012 12:56 AM #3
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Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

If I was a duck. . that decoy would freak me out!

You hit a great message in this post Gary. .

 

Jul 30, 2012 12:57 AM #4
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Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Great advise to start out the week ! Stand out in the crowd and know who you are!

Jul 30, 2012 01:38 AM #5
Rainmaker
3,975,426
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I have been called a 'Sore Thumb' among other things, and this is a good thing for sure.

Jul 30, 2012 03:43 AM #6
Rainmaker
400,528
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Sometimes you dont want to stand out... like if you are hunting. :-)  But yes, you certainly want to stand out in your marketing to clients.

Jul 30, 2012 03:48 AM #7
Rainmaker
530,614
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

garaughty, abstract art, graphic design, WordPress consultant

Jul 30, 2012 04:12 AM #8
Rainmaker
970,961
Beth and Richard Witt
Long Island Cash Home Buyer - Huntington, NY
Long Island Cash Home Buyer 516-330-6940

You gotta love the photo as well as the message... Great post!

Jul 30, 2012 04:38 AM #9
Rainmaker
1,948,214
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Two years ago I got dragged clear across town for a rental because I chose to do so. Last Friday, that person called me and said they are ready to buy. Their financial situation changed and they now qualify for a 1/2 Million Dollar home. They remembered how thoughtful I was, how far I drove out of my way for them, and I didn't give up.

Two years later, I'm being rewarded. They are qualified. We are looking at homes and I expect to write up an offer ASAP!

Sometimes, you have to have trust and represent the ones who need it the most.

Jul 30, 2012 05:20 AM #10
Rainmaker
1,050,578
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Somehow I don't think that duck blends in so well but the guy is hidden well. Another example of standing out from the crowd.

Jul 30, 2012 07:46 AM #11
Rainmaker
660,350
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Gary good day to you Sir, I must agree that blending in does not work all that well for me. I seem to stand out in a crowd for some reason not sure why but it sure does happen. Setting your goals sticking to them and working hard seems to be my forte in life in general. My goals are to take care of my clients to the best of my abitliy and to know when to do a referral when the listing is way out of my area. Have a blessed day talk to you soon

Jul 30, 2012 10:19 AM #12
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Gary Woltal

Assoc. Broker Realtor SFR Dallas Ft. Worth
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