If I may use thoughts from those who do hunting, when you are trying to get close to the prey you want to BLEND IN. Deer hunting they install these deer blinds deep in the forest, and with duck hunting wooden decoy ducks float along down in the water to attract the ducks to land. But in REAL ESTATE as an agent for a potential client,
Blending In Is Not A Good Thing
I have seen rants from agents that complained of getting dragged into rental deals or driving 50 miles cross town. Or a pop up REALTOR to open a door on a Sunday afternoon. Well, are they a cookie cutter AGENT? The same as all others?
In marketing a business or a product you have to know your USP, your Unique Selling Proposition, and stick to it. Range of area covered, specialty you help people with. Despite our good natured service providing souls, it is a business DISASTER to be all things to all people. Communicate clearly in all your forms WHO YOU ARE and WHAT YOU OFFER.