How to Write Your First Blog Post

Services for Real Estate Pros with ActiveRain, Community Manager

To all those newbies out there that took the Orientation class...way to go!  You've jumped in, well maybe just your toes are slowly entering but hey, you're here and you're ready to write your first blog post.  Congratulations on doing it, many are too timid of the unknown to do so.  I promise you that it does get easier as you go and even our most seasoned members look back at their first post and laugh so this journey will be a fun and fruitful one.

For your first post there is no wrong or right way.  When you start targeting your posts for consumers when blogging about listings and writing posts to drive organic traffic, you'll take Bob's ARU classes to learn exactly how to title a post using longtail keywords, links, tags, keyword density etc.  Today I would like you to jump in and write a post about the subject you know best.


What should I blog about?

To get you comfortable with the whole process I would like you to write a blog post about why you joined ActiveRain and what you would like to get out of it.  Keep it simple and write about yourself, an introduction if you will.

How do I do it?

Click 'My Home' on the top right of ActiveRain.  Under your photo on the left, click 'Write a Blog Post' and it will take you to your blank palette. 

Title your post in a way that allows readers to get an insight about the subject of your post.  In this case, maybe "Why I Joined ActiveRain" or "My First Post, Happy to Be Here" or "My 2012 Goals"....something that lets them know this post will be about you.

Begin your post in the Entry box.  Write just as if you were speaking to your buddy.  You'll learn your style as you go and be proud to share your expertise with readers.  Include a picture or two and keep the paragraphs short to appease the eye of the reader.  Bold the important parts or paragraph headers and keep your post around 500 words.  (If you're not sure how to include a photo, link or use the tool bar within the Entry box, check out the video tutorials breaking down each one).

Enter a few tags in the Tag bar.  Pick 3 main subjects about your post and enter them here separated by a comma.

Visibility should be Public (RainMakers only have this option) or Members Only once you're ready to rock.  Keep you post in Draft until you're ready with your final product.  If you need to save your work without posting it live yet, keep the visibility to Draft and you must hit 'Post Blog Entry' at the bottom (think of this as a save button).  When you're ready to come back in and finish up, click 'edit' next to the title Title of your post and it will open up for you to work on. 

Scroll to the bottom and click 'Post Blog Entry' when you're ready to share it with the world! 


Now what?

Have a cookie you just wrote your first blog post!  YOU DID IT!!

These posts will begin to attract readers and boost your clout in your area.  Blogging is a great way to become the "mayor" of your community.  If you start to dominate Google with all happenings in your neighborhood, people will begin to identify you as the expert.  And who do you think they'll want to sell their home...well, you of course because you've proven to them that you know it all through your blog posts.

From your 'My Home' page, click Traffic and you'll see what kind of exposure your individual posts are getting.  You're in the right place with over 2.4 million visitors a month on AR.  People will return to your posts if your topics interest them and find them helpful. 

Be sure to respond the comments if they leave additional questions.  Be present and let them know you are there and thankful.


As always, have fun!  You can do this, we believe in you!  Reach out should you need any help at all!  Let it Rain!!

Posted by

Kerrie La Guardia
Community Manager



Re-Blogged 1 time:

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  1. Kathy Schowe 08/02/2012 12:39 PM
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Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

It was many moons ago that I had written my first blog. I got better as I wrote more and more of them. Today, I can write them in my sleep. Ambassadors we are here to serve

Aug 01, 2012 05:04 AM #20
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Kerrie, where were you back in '07 when I joined and then DID NOTHING until 2011??  I invite every new blogger NOT TO DO THAT. Jump in, NOW.

It's so easy a caveman could do it.


I mean, hey, THEY DID and look at all of us who are amazed by them a millenium later??

(By the way, I would most definitely suggest using a big font).

Aug 01, 2012 01:55 PM #21
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886
Great post Kerri- I'll be sharing and reblogging! Kathy
Aug 02, 2012 02:52 AM #22
Jon Quist
Tucson's BUYERS ONLY Realtor since 1996

Forget the first one. I always need help writing the next one! Bloggers block.

Aug 02, 2012 04:30 PM #23
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Good info, Kerrie.  I remember that first post.  Tiny font, no graphics and not much content, but I was in the game.  It definitely gets easier.  Bring it on Newbies.  We're looking forward to your first posts.  Oh yeah, and about that cookie???

Aug 02, 2012 09:52 PM #24
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Kerrie, excellent points for getting the newbie's to take that leap into blogging. They won't regret it.

Aug 02, 2012 10:38 PM #25
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Great stuff Kerrie.  My first post really stunk.  I wish I would have read this before I wrote it.  :)                                         

Aug 02, 2012 10:50 PM #26
Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Hey!  i didn't get no cookie... (course my first post wasn't worth a cookie).... nice explanation of how to do it.  thanx.

Aug 02, 2012 11:00 PM #27
Dylan Taft
Dylan Taft Broker/Owner Taft Street Realty, Inc. - Woodstock, NY
Ulster County Area Consultant

a much needed post for newbies!  AR is the best!  Thanks for sharing, Kerrie!

Aug 03, 2012 12:25 AM #28
Carl Winters
Canyon Lake, TX

We've come a long way since the beginning days of Active Rain.

I have to agree with comment #5 - my friend Michael Thornton.

What a helpful blog for the Newbies.


Aug 03, 2012 08:55 AM #29
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


I hope your encouragement and explanation of the mechanics of post a blog spurred newbies.  Nice job.

Aug 03, 2012 02:25 PM #31
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Kerrie - It is so much easier after you just jump in and do it the first time, especially when someone gives you the topic.

Aug 03, 2012 03:58 PM #32
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Kerrie, way to keep it easy for the first time. That is absolutely the best way to get started!

Aug 04, 2012 05:37 AM #33
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks for the tips Kerrie, I wish that I had read this long ago, but these tips will help now Too.

Thanks, Bob


Aug 05, 2012 11:08 AM #34
Steve and Jan Bachman
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax - Herndon, VA
Realtors - Northern Virginia

fairfax county real estate agents Jan and Steve Bachman

blogging makes me smarter.

or at least it helps my typing...


oh that is your Pike Place Market Starbucks to the right Kerrie

Aug 06, 2012 06:35 AM #35
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

We sure did NOT have advice like that when I started with ActiveRain.......we just DID IT. Great post, Kerrie.

Aug 08, 2012 12:28 AM #36
Michele Cadogan-Cell 917-861-9166
Fillmore Real Estate 2990 Av U, Bklyn , NY 11229 - Brooklyn, NY
Licensed Real Estate Associate Broker -



Thanks for visiting my post-  This is great info to share with my associates and thanks for the AR University reminder.  Have a great week.

Aug 13, 2012 04:19 AM #37
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Good tips for newbies, Kerri. I am still learning so thanks for the refresher.

Aug 16, 2012 03:36 AM #38
Tom Jansson
Acuity Home Inspections - Chicago, IL
Chicago Area Home Inspector - InterNACHI Certified

Thanks, Kerrie!  That was an amazing half-hour, and you've got me up and blogging!  

Feb 15, 2013 12:36 AM #39
Kerrie La Guardia
ActiveRain, Community Manager - Kirkland, WA
Let it Rain!

Proud of you Tom, keep them coming and be yourself!

Feb 15, 2013 12:53 AM #40
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