What do "5 hour energy ads" and many buyer agent ads have in common"

Real Estate Broker/Owner with Paul Howard, Broker, Paul Howard Realty 856-488-8444 8639604

Much advertising by so called 'buyer' agents is no better than a "5 hour energy" drink ad I saw yesterday.  The ad makes the following statements:

1. they sent a survey to 3000  doctors.

2.of those responding 73% would recommend a low calorie  energy supplement to  patients that used them.

There may be nothing false there but I asked the person I was with what they thought the ad said.  They thought the ad said that 73% of 3000 doctors said they would recommend "5 hour energy".  In fact, the ad doesn't claim that ANY doctors recommended "5 hour energy".  The deception is intentional. 

Most people will not notice that the ad said 73% 'of those responding" without telling how many responded.  They don't say what the questions was anyway. And, it says they would recommend a low calorie energy supplement to patients that used energy supplements- NOT that they would recommend "5 hours energy".

I make the connection with buyer agent advertising because the deception in both cases is one of omission and it is intentional.

In the case of buyer agents it often consists of advertising buyer agent services without disclosing that those services may not even be available - as in the case where the agent works for a company that also represents sellers. 



--rant over for now -- 

Posted by


Paul Howard, Broker

NJHomeBuyer.com Realty

80 Barclay Center Suite 4A

Cherry Hill NJ 08034



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This commercial drives me crazy. It doesn't make sense. Doesn't prove anything. And doesn't even really claim anything. It's a bunch of disconnected thoughts.  Why they keep playing it during the Olympics is a mystery.  Such poor quality advertisement. And they really must think Americans are complete idiots because it's so blatantly bad. 

Aug 02, 2012 12:34 PM #1
Paul Howard
Paul Howard, Broker, Paul Howard Realty 856-488-8444 - Cherry Hill, NJ
Paul Howard Realty, 856-488-8444


For those wanting that kind of energy - it is much cheaper to buy caffeine in a 200mg tablet.

For those wanting a real buyer's agent - it is much better to go to the website of the NATIONAL ASSOCIATION OF EXCLUSIVE BUYER AGENTS and have them send you a list by filing out their form.  Going with the 200mg caffeine will save a few bucks.  Going with a real buyer agent that is a member of NAEBA quite likely will save a few thousand.

Link is: http://www.naeba.org 

False and nonsensical advertising drives me nuts!

Paul Howard,Broker

NJHomeBuyer.com Realty

Cherry Hill NJ 08034

Aug 02, 2012 08:59 PM #2
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Good morning Paul.....

I wanted to drop by and thank you for stopping by my post this morning.  You are much appreciated and always welcome.  I hope to see you again soon in the Rain and wish you an awesome day in all you do!


Sep 20, 2012 03:34 AM #3
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Paul Howard

Paul Howard Realty, 856-488-8444
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