The answer is, why wouldn't you get a premium service without any added cost to you?
That is the question asked of me sitting at a kitchen table a week ago. A seller with two homes, not by choice, in a down market, priced too high and on the market for over 6 months said to me, "Why didn't my first Realtor show me this information, I could have made a more informed decision about my original list price and the market in my area?"
I was saddened to hear how her previous Realtor did not do the necessary research that all CRS Designees are taught to do in their advanced training classes. I was called in after another agent could not sell the house. I took a totally different approach in considering the details of the listing. That is what Business People, or Certified Residential Specialists know how to do. It makes all the difference in the world.
That seller looked at me, with tears in her eyes, realizing that she had wasted 6 months of a decent market at the wrong price with the wrong Realtor, and that decision had cost her tens of thousands in the end. She said to me, "I had no idea you could provide this type of information on my house, my neighborhood and the local market. How did you know how to do this?" My answer was simple, I could have years of experience, but the CRS Education and training is what taught me how to find, organize and present the most relevant data to price listings to sell, all while making sure that the sellers largest financial investment was understood and treated with respect. 
As a CRS, I am in the top 4% of the Realtors in the country. Certified Residential Specialists do more than three times the amount of business that the average Realtor does in a year. I have completed necessary experience and education that awards me the honor of being one of the elite Certified Residential Specialists. I have invested my own money in my education to become the best Realtor for my clients that I can be. After I earned this designation, I continue to invest in myself and my clients with additional educational opportunities and training. I want to be a wealth of knowledge so that I can transfer that information and those skills I learn in my CRS education to professionally assist my buyers and sellers with their largest financial investment.
In CRS courses, I learn skills and ideas that help me represent my clients better. I also learn advanced negotiation techniques, innovative marketing ideas, how to calculate absorption rates and how to predict how long a listing will take to sell, how to price a home, how to earn referrals and how to thank my customers and clients. How to create a team of professionals to make my clients experience the best it can be. I learn how to plan for my business’ financial future, so I am making good investments in my business to ensure that I will be able to work with my clients throughout their lives. I learn how to counsel, ask the right questions, answer the tough questions, negotiate, concede and win. These classes are taught by the most fantastic and experienced instructors that I have ever encountered in any industry. The forums are open and provide a wonderful environment to share experiences and ideas to make each of us better Realtors for our clients. I network and brainstorm with the nations Real Estate cream of the crop, bringing valuable and effective strategies and ideas back to Cincinnati and Hyde Park. We strive to be the most professional, knowledgeable, and experienced Realtors in the world. I do this to make myself better for you! I invest my own time and money, which makes me a better Realtor for you.
Just like a person would never trust anyone other than a Cardiologist with their most vital organ, their heart, ... Seek and find a Realtor for your largest, most vital financial investment with a CRS after their name, because there might as well be a Dr. in front of it too, Dr. of Real Estate!
To learn more about the CRS Designation and the Council of Residential Specialists, visit their website at www.CRS.com.
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