Marketing is a disciplined sport!!It could easily be considered one of the most disciplined activities in real estate.The typical reaction to a new event in real estate is high energy and plenty of enthusiasm.
How many times have you planned a program and the energy level was through the roof at the beginning of the endeavor.Every action raises the adrenaline level another notch.The first few days are electrifying.
The longer it takes for the phone to ring, the less energy and a lower the level of enthusiasm.The discipline begins to dilute.The strength and vivacity are weakening with each passing day and by day 30, the game is over.
Real estate marketing is like training for a sport.The training never ends as long as one is participating in that sport.If the training is sporadic, the results will be unacceptable.In order to be successful with marketing, one needs to be disciplined and not miss a beat.
I write blog posts about our Sunday open house events on Thursdays.I write them on three different platforms and Thursdays leave enough time for Google to index it and for me to correct any errors.I’ve not missed writing Thursday open house posts in three years.It’s a discipline that needs to be successfully accomplished or every Sunday will be a disappointment.
We need to move property and it takes marketing discipline to reach the final event.Our gold medal is the commission check at the end of every closing.We love our collection of gold medals!!
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